How to be a Great Guest Blogger

Guest blogging is when you write a post on another person’s website or blog. You write the post directly to their audience, usually with a small biography about you and your company to accompany the post. The posts can accomplish a lot for your business, such as connecting with new readers you’d otherwise have no way of reaching.

How Guest Blogging Benefits You

In most cases, you won’t be paid for guest blogging. However, that’s not the real reason you should write a guest post. There are many tangible benefits of guest blogging that include:

  • Establishing credibility through expert advice
  • Reaching new customers
  • Creating additional backlinks to your website to improve your own SEO
  • Building key relationships with influencers that can help you grow your brand

These benefits can be leveraged to help you grow your own company or brand’s interests. In general, the more people that become exposed to your offerings, the more people that will buy your products or services. If you don’t have a product or service, the exposure will help others see you as an expert.

Identify Your Goals for Guest Blogging

Before you approach any blog owners, you need to clearly identify your goals for guest blogging so your posts will be as successful as they can be. If you want to establish credibility within your industry, you might want to only approach blogs and websites within your industry. However, if you want to attract customers, you should write posts on sites that your best customers frequent.

Ideally, you should find targeted guest blogging opportunities that closely align with your goals. Blogs open to guest posts want relevant, high quality articles that their visitors enjoy reading. When you know what your goals and markets are, you’ll know what websites to target. For example, if you are a plumber, you may want to look for how-to home improvement websites where potential customers look for plumbing solutions, a plumbing industry website with advice for other professionals, or a blog about people who own service-based businesses. All of these would provide access to a different group of readers that may advance your own strategic goals for guest blogging.

Research Potential Blogs

After you’ve clearly identified your goals and the type of blogs you want to target, it’s important to research potential blogs that might work best. Make a list of sites that you want to research further. Ideally, you want to know if the website is open to guest posts, what kind of posts they publish, the frequency of publishing, and who is in charge of the website. You’ll want to know how to contact them about your guest blogging post to see if they’re interested and to cater your post to meet the needs of their audience.

You also want to research more about the blog’s visitors and the website’s reach. Do visitors leave comments or share posts on their social media pages? Have you checked the site’s Alexa score? A website’s Alexa score reveals how much website traffic any site gets. You don’t need to be the website’s owner to find this out. Check your own website to see what kind of traffic you get and your ranking to compare to the guest posting site. You want to guest post on a website that has more traffic than yours does.

Approach Blog Owners

Even if the blog you want to write a post for doesn’t ordinarily accept guest posts, there’s a chance that you’ll still be able to write a post for them if you can persuade them. Consider the best topics for the site that aren’t currently covered on the blog and that closely fit in with the topic there. You want to establish that you’re very familiar with their content and their audience by selecting the best topic.

Write a well crafted pitch email to the blog’s owner. First, you should compliment their website and make specific comments about the content. For instance, “I love reading the content on [SITE’S NAME]. Recently, I loved the posts titled “RECENT ARTICLE NAME.” Mention how long you’ve read their posts and why you like their content. Then you want to tell them about your idea. Don’t write out the entire post but provide them enough information to know if it would be a good fit on their blog.

Last, you want to make sure that you tell them why you’re the best person to write this post on their site. Let them know about any experience, education, or expertise that you may have. Remember to stay brief and to the point, as you don’t want to waste their time.

Write a High Quality Guest Blog

Your guest post is a direct reflection of you so make sure that it’s of high quality. In most cases, you’ll want to write it in a similar style of what’s currently on the website. If existing posts are written in the third person and use H2 headers, your guest post should, too, unless the blog’s owner asks you to do something else.

Try to provide the most accurate and valuable information in your post that readers want to know. Don’t regurgitate the same type of information that’s found on other websites, although it’s important to do enough research to ensure that your information is correct. The better your article is, the longer it will be up on the site and shared. You may even be asked to write another guest post in the future.

Be Open to Feedback from the Blog Owner

The blog’s owner might want revisions to your guest post to more closely align with their brand. You may not agree with their feedback, but it’s okay. Ultimately, what the blog’s owner wants to post is their decision. You may not understand some of their suggestions, but it’s a good best practice to comply with their requests unless you feel that the changes would misrepresent the message that you want to say.

Drive Traffic to the Post

Try to make your guest post as successful as possible by doing what you can to drive traffic to the post. Plan on sharing the post on your own social media pages to increase traffic to the website. You want your guest post to be the most successful to reach the highest number of people and to have opportunities to write a guest post on other websites. These stats will be important later to showcase their successes.

Interact with Blog Viewers

Readers want to interact with guest post writers. If you see that your guest post gets comments, feel free to respond to them in a professional way. It’s best not to respond to negative comments unless you’ve been asked to. Instead, thank readers for their feedback and provide additional information in your response. You can even answer reader questions. Just make sure to check with the blog’s owner to get their approval before responding to every comment. They may want to be the ones to engage with their readers.

Guest posting is a great way for companies and individuals to expand their audience and establish credibility. If it’s your first time writing a guest post, it can be overwhelming. Use these tips to ensure a smooth campaign.

Questions We’ll Ask Before We Start Your Project

When our team first meets with your team, we’re going to ask you a series of questions to ensure that the content we generate for you meets your specific requirements. We surprise many of our clients with the types of questions we ask about language and long-term plans for their brand. To avoid any surprises, here’s a sampling of the types of questions we ask.

What competitor websites do you like?

We don’t copy from the websites of your competitors. However, we need to know A) who you see as your competition and B) what you like. The list of competitors you send us operates in the same space. We need to know what information potential customers expect to see, as well as how we can position your company differently than the competition.

Also, the list of websites you like reveals a lot about what kind of content you like. We aim to make you happy. If every single website you love writes blog posts written in a similar style about similar topics, odds are good that you like this style, too.

What’s the tone?

Do you want your brand to come across as friendly and relatable? Or professional and corporate? These decisions matter when it comes to how your customers see you.

What’s the POV?

Do you want your company to be written about in second (us) or third (the company) person? Do you want to talk to your customers in second (you) or third (customers) person? Depending on your brand’s formality, this will change. Some businesses, such as consultants, may even want to write in first person (I).

If you want to discuss how Triassic Media Group can help with your content marketing and other editorial projects, contact us today.

3 Tools to Make Content Marketing Easier

Unless content marketing is your job, odds are good that you have to try to fit updating your social media platforms and blogs around your other responsibilities. It’s easy to let your content become out of date. Here are 3 great tools you can use to make your content marketing efforts easier.

Schedule Social Media Posts with Social Pilot

If your company markets on multiple social media platforms, such as Twitter, LinkedIn, and Facebook, you’ll waste time if you try to schedule posts using the social media platform itself. Instead, invest in a tool like Social Pilot to schedule posts across all of these different platforms at once. You don’t necessarily want to post the same exact thing at the same time on every platform. However, sometimes it makes sense to share something on multiple platforms.

Make Sure Your Grammar’s On Point with Grammarly

If you write your own posts, invest in a tool like Grammarly. It’s better than normal spellcheckers and lets you know where your writing can be improved. There’s a free edition that points out problems with contextual spelling and grammar. For around $100 a year, you can get the premium edition that lets you know about advanced grammar issues in your posts.

Check on SEO Performance with Yoast

The goal of most business blogs is to generate traffic, engagement, and increased readership. To accomplish this, the post should be written with search engine optimization (SEO) techniques in mind. Yoast is a free WordPress plug-in you can install to see how you can improve your own SEO. It gives you pointers on keyword density and tactics you can use to help with SEO.

Always remember that marketing tools aren’t infallible. You want to still write stellar content that engages with your readers. If you need help with that, email us at info@triassicmedia.com and we’d be happy to help.

Client satisfaction.

What Our 1,569th Project Taught Us

Today the Triassic Media Group completed our 1,569th project since February 2016, when we switched to a new internal project management process. That means we’re completing, on average, 225 projects each and every month from our office in downtown Tampa. These projects include complete website projects, blog posts, and everything else in between.

We’ve learned quite a few things by staying so busy writing and editing client projects. We wanted to share some of our insights about our work, our clients, and our processes with you.

We Surprise Our Clients

Over and over again, we find clients and prospects surprised by the way that we work with our clients. As a company, we recognize how important it is that our clients remain very successful and profitable. Without their success, we wouldn’t have clients, since we’re a B2B business. This is why we routinely go above and beyond to make sure our clients grow and stay in business.

Sometimes we meet with prospects who don’t have the money yet to hire us. We help them anyway because they usually come back to us when they turn their business around. We want to be their champions and help them succeed. Evidently, our competitors don’t do this.

We Confuse Our Clients

We’ve discovered after re-writing our own website content that certain terms we use confuse clients. This is something we’re working on. The biggest confusion stems from our web development services. We’re a writing and editing company at heart. When we realized that many businesses who would use our web page and blog writing services simply didn’t have a website, we partnered with a web developer. This way, you get all of the content and marketing you need, plus the website (and everything else you need to be professionally online) for a flat price.

We Deliver Results for Our Clients

We love to hear what happens after we finish a project. These nearly 1,600 projects showed us that we’re good at what we do. Our clients have grown their social media networks, established reputable online retail brands, and secured money for new start-up enterprises.

We See Our Clients Come Back

Sometimes prospects think our prices are too high and proceed to call around to see if they get a better price from our competitors. Sometimes clients, for one reason or another, disappear and we stop working together. We noticed something shocking around project 1,200 or so. Our clients very often come back to us after working with our competitors, who they say aren’t as professional, charge exorbitantly by the hour, or simply write poorly. Prospects end up calling us in the end because they add up the costs of doing everything with different companies and discover we’re cheaper. (I promise you, we did the math and the calls around the first time). All in all, we have a very high client retention rate.

We Know the Importance of Strong Internal Processes

If you work on 225 projects a month, it’s critical to have strong internal processes in place to manage the work, especially when some of those projects are incredibly large. From working with clients and assigning tasks to writing, proofreading, and revising, it’s imperative to map out a process and stick with it until you’re able to make it better. We like watching that tv show, The Profit, where Marcus Lemonis transforms the internal processes inside a business to make it better. As such, we sometimes switch things up to make sure everything works wonderfully.

If you need content written and edited, or your complete online business presence created, call us to discuss how we can help you at 813-58-MEDIA. We’re looking forward to working with you.

Blog value

5 Ways to Maximize Your Blog’s Value

Once you have developed your site and have generated a steady flow of traffic, you should take steps to increase your blogs profitability. However, there is a common misconception that in order to increase the value you have to dedicate a large amount of time and effort to the process. This is simply not true. If you take the time to carefully consider your options you can find methods to maximize the profitability of your blog without having to invest a lot of time or money.

#1 Pay Per Click Ads

This is one of the easiest and most widely used methods to increase the value of your blog. Google Adsense offers both image and text advertisements based on the content on your blog. Each time a visitor to your blog clicks the ad you receive a monetary compensation. The amount you make depends on the following factors: the value of the keywords on your site and the amount of traffic you have to your blog.

#2 Text Links

Text links are typically only going to increase the value of your blog if you get linked to other sites frequently. If you have this then you can make a substantial income from the links. The rates that you earn for the text links are dependent on your PR. Some popular text link sites to get started with include Text Link Ads and Link Worth.

#3 Cost-Per-Thousand Ads

This method of advertisement is often appealing to blog owners because your readers do not actually have to click the ad for you to receive payment. Simply provide the ad and receive a rate. However, the downside to this method is the fact that the rates can be as low as $0.10 per every thousand impressions. A network to try out for these ads is Conversant Media (formerly known as ValueClick).

#4 RSS Feed Ads

This allows you to add feeds to the content you offer your readers. While there are not many options when it comes to earning money off of the feeds the ones that are available allow your readers to access other sites that are similar and increase their rate of return to your site. Some popular places to access these types of ads include Pheedo and Feedburner.

#5 Reinvesting Your Earnings

This is perhaps the most crucial way that you can increase the value of your blog. For every dollar you earn through ads and other methods you should reinvest at least half of the money to new advertising methods. This can ensure that you will continue earning your money by investing in new advertising methods.

By using the methods listed here, you may see an increase in the profit your blog can generate for you. Keep in mind, that while it is important to diversify your advertising methods, you should also limit the amount of ads that are seen on the site. Also, it may be a process of trial and error to see what methods your readers respond to. If one does not result in any additional income you should move on and try one of the other methods.