Crowdfunding

Part Three: How to Get Your Donors Excited About Your Crowdfunding Campaign

It is entirely possible to find funding for your cause. People generally want to help solve problems, especially your family and friends. If you go about it in the right way, you can easily find the support that you need to raise funds for your cause. Crowdfunding is a valuable source of support, and will likely continue to be a major influence around the world. Here are some ways that you can keep your donors excited about helping you.

Set Clear Goals and Timelines

Supporting a cause is much like any other action that you take in your personal and professional lives. You need clear goals and timelines so that you can efficiently manage your efforts and produce results. Set clear and achievable goals so that you have something to aim for. In a way, it gamifies your efforts by giving you something to achieve. This works for your donors as well. People are more willing to donate if they feel that they can help you achieve a tangible goal. You are most likely to get donations when people see that you are close to reaching your next goal. It helps them see that even though they can’t donate a lot, the little that they can donate will make a big difference in reaching your next goal.

Thank Donors

Donors want to feel involved and appreciated when they contribute to your cause. When a donor sends you money and support, be sure to thank them immediately. A simple thank you note is enough in most cases and has a big effect on whether that donor spreads the word about your campaign. The more positive feedback that you can give donors, the more likely they are to donate higher amounts, donate multiple times, and tell others about it.

Crowdfunding platforms automate this process for you by automatically responding to donations. You can design a thank you note or gift to send to your donors as a way of giving back to them. The message or gift depends on the campaign that you started. If the campaign is focused on creating a product, you might send them one when it is finished. If the cause does not have a tangible product, then a well-designed thank you note is appropriate. The point is that you want them to feel appreciated for helping you.

Keep Thank You “Gifts” Low in Value

Regardless of the size of the campaign or the donations, thank you gifts should have a low monetary value. Expensive gifts cut into your donations and rub donors the wrong way. They don’t want to feel like their donation is used to send people fancy gifts. They want to know that the money goes towards the solution that you presented that convinced them to donate. Simple, thoughtful gifts are the key to creating a successful thank you gift. For example, a heart-shaped gift with a thank you note on it is appropriate for a campaign that is focused on solving heart-related issues. It is easy to find or design a heart-shaped gift that is relatively inexpensive. The fact that you put in the time and effort to create a relevant gift shows donors that you are more focused on the cause then other things.

Take advantage of this growing trend to make the changes in the world that you feel are right. Don’t forget that your family and your friends can be your biggest supporters if you give them the opportunity. Give everyone the opportunity to support your cause by setting up a campaign and spreading the word.

Kickstarter

Part Two: How to Pick Out the Right Crowdfunding Platform

If you want to collect donations for your cause, then you should use one of the popular crowdfunding platforms available online. Crowdfunding platforms make it easy for people to send you money for your cause. Without one, people won’t know where to send the money to. They also help you spread the word about your cause to a wider audience which increases your chances of getting the funding that you need.

In recent years, crowdfunding platforms have made it possible to raise billions-of-dollars for different causes ranging from helping people to creating new products. GoFundMe, Kickstarter, and Patreon are three of the leading platforms, and they each focus on a different type of cause. Here is some information about the most popular options available.

GoFundMe

GoFundMe is likely the leading crowdfunding site for personal causes. If you are looking to find support for a cause like paying medical bills or taking a trip for yourself, then it is the best option. It focuses on the personal cause funding market and has raised billion for these personal projects.

Kickstarter

Kickstarter is a leading platform for funding creative projects. It doesn’t allow you to fund personal projects, but you can use the funds for developing products or starting your business. It is a great way to get started if you want to make a product that can help people, but you lack the funding to finish its development.

Patreon

Patreon is used mainly for creative work that does not produce a purchasable product.  Podcasters and other entertainment creatives use it to fund the development of their shows. It is a great way to find funding without having endorsement deals with major companies. Instead, you can get the funding directly from the people that enjoy your form of entertainment even though it’s on a platform where you cannot charge for it.

There are many other platforms that you can choose from. It’s important to read the fine print about these platforms first. All crowdfunding platforms charge fees for their services. Some charge you while others charge your donors. All of this information should be listed on their site or in documents when you sign up.

Successful Crowdfunding Campaigns

Part One: How to Get People, Friends, and Family to Donate to Your Cause

Most people have a cause that they want to support. People do it through volunteering their time or raising awareness of the issue. Most people support causes by donating their money to fund it. In the past, most people struggled to find funding for their causes. Spreading the word, gaining support, and collecting donations were time-intensive endeavors. Technology and the development of crowdfunding platforms have made getting support for your cause much easier.

While you can use crowdfunding to fund your efforts, some people still find it difficult to raise the needed funds. There are specific steps that you need to take to gain support for your cause. If you are looking to find funding for your cause, here is how to get people, friends, and family to donate to your cause.

Decide on a Cause

Before doing anything to find support for your cause, you have to decide exactly what your cause is. Without a firm understanding of what you are working towards, you won’t be able to articulate it to other people. That’s a sure way to fail at getting donations. You need to determine what your cause is, what it is not, and what you want to do.

Your cause needs two components: a problem and a solution. Start by identifying a problem that needs to be solved. It can be a personal issue like finding a way to pay for medical bills. You can also pick a socially conscious cause such as supporting changes in local legislation. Once you have identified a problem, find a way that you can solve it. People are more likely to invest in a solution to a problem than they are to invest in a cause that won’t produce any positive changes.

Find Out if People Will Support This Cause

Once you pick the cause that you want to work for, do your research to see if others want to work on it too. Working towards a cause is pointless if you cannot get the support that you need to make positive changes. You will need the support of your community, family, and friends. Start with your close acquaintances like your family and friends. Poll them to see if they would support you in both monetary and non-monetary ways. Slowly expand your polling to others outside of your network. If there seems to be support for your cause in the community, then it is worth pursuing.

A fast way of researching your cause is to see if other people have tried to support it before. Some causes are universal and can be found around the world. If there are other groups working towards the same goal, then you can probably find the support that you are looking for.

Define a Target Donor Market

While it may be tempting to market to everyone, you will likely not be able to get the support you want without focused efforts. Choose a donor market to target when you advertise to get the most return on your time. For example, you will need to raise in the hundreds-of-thousands, if not, millions-of-dollars to make a tangible change in cancer research. So, you will want to target millionaires, billionaires, and their companies. These people and organizations are most likely to have the resources be able to donate enough for you to reach your goal. If you are working towards a cause that needs less funding to make a tangible change, then you can target people with fewer resources. Likewise, you’ll want to focus on local donor markets for local causes. Local donors will be more likely to donate since they are affected by local changes in the community.

Once you figure out your cause and donor market, it’s critical to pick out the right crowdfunding platform, get people engaged, and write the best copy. Learn how with our upcoming series about writing successful crowdfunding campaigns.

7 Ways to Come Up With Blog Post Ideas

Do you find it hard to come up with good ideas for blog posts? These ideas may help!

1. Set up Google Alerts

Google Alerts is a free Google service. You can set up a Google Alert for anything you want, and you can set up as many of them as you want. If you set them up for your blog topic, you will regularly receive emails that have links to blog posts, news stories and other articles related to your topic. Those articles can be used as reference material for your blog articles or can simply be used to give you more ideas of things to write about.

2. Freewrite

Freewriting is the habit of writing without any real rules. It simply means to write about whatever comes to your mind, and to write consistently and as quickly as possible. It generally helps to set a timer and to write for a specific amount of time each day.

3. Answer questions people ask.

In your business, you likely have heard many different questions that clients or customers ask. Jot those questions down and use them as blog post titles. Simply answer the question in the article. This method is especially great for helping you be found in search engines since many people type questions into Google.

4. Read the news and think through how the various headlines might relate to your niche.

The daily news is an excellent place to get ideas for your blog. You may need to use your imagination a little here, but if you’re always thinking of your blog niche and always on the lookout for more blog post ideas through what you see online, the news will be likely to provide you with an abundance of blog post ideas.

5. Have conversations with people in your niche.

Sometimes conversations with others in your niche will spark ideas of things to blog about. It may be because they inspire you, or it may be because the person says something that makes you mad and you want to write about the opposing view point.

If you don’t have a lot of people in your niche to actually converse with, read blog in your niche and use the thoughts that they provoke to motivate you to write your own blog posts.

6. Get out in nature.

Nature can sometimes be one of the most inspiring places. There is something about nature that brings out the creativity in many of us, so especially if you’re feeling some sort of a blogging slump, spending some time in nature may be just the thing you need to break you out of your writing slump.

7. Exercise

Exercise not only gets the oxygen flowing, but the rhythmic nature of things like walking and jogging can get the wheels turning in your mind. The only problem with getting ideas while you’re exercising is that you may forget them by the time you get back home, so be sure to have something along to record those ideas.

 

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business management tools

6 Free and Low Cost Business Management Tools

Every small business needs an arsenal of online tools to achieve business success without breaking the bank. In today’s “freemium” world, many companies offer low-cost or even free online management tools that will help you stay sane and effective as a manager while increasing your productivity.

Best of all, they do the job without putting pressure on your pocketbook. Below are six of them worth a serious look.

Box

The ability to efficiently share important files such as spreadsheets, documents and presentations with your team, customers and other partners is crucial. Box, a cloud-based file sharing and storage solution, makes it easy to share files without complicating the way you normally work.

Getting started is a snap: Just drag and drop your content from your desktop to Box, even really large files. Be sure to check out the BoxSync download that lets you keep the content on your computer in sync with Box.

As a small business owner, you can enjoy instantaneous file backup, easy file sharing and the ability to access files from multiple computers and mobile devices.

FreshBooks

FreshBooks is all about making accounting fast and simple and was designed specifically around the needs of small business owners.  Just add your customers and you can easily generate professional-looking invoices and send them with the click of a button and even accept online payments.

One of the best things about Freshbooks is that although it’s easy to use, it still boasts a lot of really great features that help you stay organized when it comes to your money. Things such as reports, time tracking and expense tracking. Freshbooks is a cloud service, so your data is backed up and accessible from remote locations.

You also can access Freshbooks from all your favorite gadgets, such as your smartphone or tablet.

Insightly

Providing your customers and prospects with world-class service is something you strive for every day because you know how critical it is. Making sure that you and your team stay on the ball and even improve those efforts, especially as you grow, is a different story.

With the right blend of horsepower and ease of use for small business, Insightly’s CRM (Customer Relationship Management) software can help. It allows you to collect, organize and share important contact information so that you can manage the relationship more successfully and create a better customer experience.

Insightly offers a simple, friendly user-interface, which is huge plus, both for getting set up quickly and for getting familiar with the system. It integrates tightly with tools such as Gmail and Google Apps, so it will work well with systems you already have in place. With built-in project management tools such as tasks, milestones and notifications, you stay organized and deliver on time. Because the information is centralized, everyone on your team who needs to know what is going on can stay in the loop.

A cloud-based system with anytime, anywhere access, Insightly offers modern features demanded by savvy small businesses, such as smartphone access and social media integration.

MeetingBurner

Meetings and conference calls are an integral part of daily business activity. By introducing Web conferencing tools such as MeetingBurner, you can effectively and cheaply connect with customers and other colleagues who are far away.

Save yourself the expense and time involved in a business trip by using the Web for your next meeting. Simply schedule the meeting from within MeetingBurner, add it to your calendar and then email your participants the instructions provided. MeetingBurner automatically generates a conference call line that participants dial into as well as a website link to click on so they can see whatever you want to share with them from your computer.

MeetingBurner works for both Mac and PC, and will even send everyone reminders about upcoming meetings.

Mail Chimp

Email marketing with newsletters can be a terrific, cost-effective way to engage your customers and Mailchimp helps make it all painless and relatively quick. How do you build your list? What do you do when someone doesn’t want to receive emails anymore? What is the appropriate size when you’re designing an email newsletter? How do you know if people are looking at the emails you send? Mailchimp handles all of that for you – and more.

At its core, it helps you build your list, wrap your message in a pretty package, blast it out and track the results of your campaign. Other notable features include the ability to segment your mailing list, so you can target your messages according to the different needs of your customers and to integrate with services already in use by small business everywhere, such as Freshbooks, Google Analytics, Facebook, WordPress and Magento.

HootSuite

Is your small business leveraging multiple social media channels as part of your core marketing strategy? Are you looking for a smarter way to take control of your social media activity? Then give HootSuite a whirl. Hootsuite is a social media management tool that gives you a centralized place for managing, tracking and measuring all of your different social networks, such as Twitter, Facebook, LinkedIn, Google+ and more.

Because Hootsuite is a cloud solution, all you need to access the service is an Internet connection and Web browser. Plus, HootSuite boasts a wide range of mobile apps to help users on the move.

From CRM to email marketing to social media, your small business solutions can be the difference between a smooth sailing enterprise and an ugly crash on the rocks. Fortunately for today’s small business owner, the modern world is competitive. That means more free online management tools than ever before.

client service

How to Go Above and Beyond for Your Clients

The importance of your clients can’t be understated, especially when there’s a great relationship brewing. Sometimes, it’s easy to slip into the comfort where you feel like you can stop bringing roses. Not so! It’s always important to make clients feel special.

Here are five ways you can go above and beyond with your beloved clients.

1. Add a Personal Touch

What better ways to show your clients you really know them by throwing in something personal? When preparing a new business package for a toy company who personally love plastic ghosts, create custom paper to print it on with some ghostly pictures on it. Or, include little puns related to ghosts in your reports. Simply adding little touches like these shows your clients you understand their needs.

2. Aim for Extra Communication

Don’t just stick to business emails or tweets! If you happen to see a funny website you know your client will enjoy, send them a message about it. If your client sells books and you happen to see something about a book bazaar in their town, let them know.

Crossing the line between formal and informal might seem tricky, but in this day and age of social interaction the boundaries have begun to blur. So don’t be afraid to nurture someone-on-one communication with your business associates.

3. Don’t Be Afraid of Real Life

I know we all spend a lot of time in the virtual world, but the outside one offers a lot of opportunities to get to know our clients better, too. If they’re local, invite them to a casual gathering. Having a little fun never hurt anyone, but, of course, keep it civil (unless you both agree to be a sun civil as possible!).

If they’re out of town, arrange a meeting next time you’re in their city, or vice versa!

4. Fixing Problems

If there’s ever a huge issue that comes out with your client, instead of merely satisfying their needs see what more you can do to help ease their suffering. Maybe a pipe burst in their basement and you helped cover some of their business needs while they scrambled to get it fixed. Now, perhaps you can recommend a good plumber and water restoration company?

5. Remember Dates

Everyone likes to get a little recognition on their birthday! Or how about a nice note when your client’s ten year anniversary rolls around? Don’t forget about when your client’s kid graduates from college or gets married, either. If you come across any important dates in your client’s life, add them to your Google Calendar for some easy points later on.

marketing plan

5 Cоmmоn Intеrnеt Mаrkеting Chаllеngеѕ fоr Smаll Buѕinеѕѕеѕ

When small businesses make the decision to grow larger, the Internet is almost vital. Once entering this new playing field, there is a set of unique challenges your business will face. Unfortunately, most small businesses fail in establishing themselves online, largely because they cannot overcome common marketing challenges presented by the Internet’s immense competition.

Being in the fields of web design, content creation and inbound marketing, our team at Bluleadz knows these challenges well. In this blog, we’ve pinpointed the 5 biggest challenges small businesses face when they take their business online.

1. Building a QUALITY Website

Does your web design help or hurt your company? This is an obvious place to start – when a business decides to go online, the first challenge they have is building the best website possible. Most small businesses start looking for professional web designers, who can make sites that both look pleasing aesthetically and navigate properly. This is extremely significant considering business metrics are greatly affected within the first- glance of your site. In fact, “46% of people say a website’s design is their number once criterion for determining the credibility of a company” (Business2Community). Although these are very important things to look for in a website, they are just the tip of the iceberg when it comes to quality website design.

The best web designers build websites that not only look great and function flawlessly, but are also designed to perform well for business – i.e gaining clients and making money.

2. Creating Valuable Content

Once a small business has a website, the challenge then becomes generating valuable content, which will attract visitors that are interest in (and searching for) your products and services. Creating content that is valuable to your niche industry can be a challenge, as it utilizes a specific skillset. An advanced writing ability is the most essential but video content is becoming increasingly beneficial in reaching viewers, as the Internet continues to grow and transform. It takes a great deal of time and expertise to create high quality content and not all small business owners have the capability to invest in doing so.

Overcoming this challenge usually involves hiring professionals to create content for you. In fact, one of the biggest components of an inbound marketing agency’s work is creating content for clients.

3. Growing an Audience via Social Media

Convert leads into sales with these tips! Once you overcome the challenge of content creation and start publishing material that people in your industry value, the challenge becomes promoting that content. One of the best ways to do this is though social media channels like Facebook, Twitter, LinkedIn and Youtube. The goal of social media for business is to grown a large audience that is interested in your business, and hook this audience’s attention.

This involves lots of time posting, responding and monitoring influencers in your industry, across all of the social media platforms. It’s time intensive – as we’ve pointed out already, that time is not a commodity for most small business owners. Managing social media accounts and campaigns is another major component of our business. Social media is a core aspect of how companies gain the attention of their leads and future customers.

4. Generating New Leads

Every small business needs a system of generating leads. Consumers almost never make a purchase the first time they go onto a website – you need an opportunity to communicate with them a second time or seventh. To do this, capture contact information, which will kick off a personal relationship between your company and the viewer. You can generate leads in a number of ways, but one of the most prevalent is by giving away free content (e-books, reports, videos, etc.) in exchange for an email address or phone number.

Once you have a lead, you have someone to communicate and share your value with. By moving your leads down the buyer’s journey, they will soon become your customers and invest in your products and services.

5. Converting Leads into Sales

This is the very last step in the sales process, and is so because it’s such a challenge for small businesses online. Online business – actual business where sales are made – requires a great deal of credibility, trust and respect. In order to close the deal in the online marketplace, most small businesses have to overcome the challenge of getting their leads to look up to them as authorities in their niche. Businesses who are to pull this off do so through an array of inbound marketing and educating.

They’re not looking to be sold and they’re not looking for products or services – they’re looking to learn. Pew Research Center found that “86% of consumers stated that using a search engine allowed them to learn something new or important that helped him/her increase his/her knowledge.”

If people in your niche consistently believe they are learning from you, they will eventually look up to you as an authority within your industry, trust and value your business enough to invest money in your products and services.

marketing blog

6 Great Marketing Blogs

When researching to write your own articles – or just educating yourself on trends and best practices in today’s marketing world – it’s important to read a variety of marketing blogs to gather different perspectives and apply them to your campaigns.

The following list are some of our favourite content pieces we read regularly for education, tips, tricks, and more.

1.  HubSpot

Pretty much known for starting the inbound marketing movement, they are giants in the marketing universe. HubSpot has three blogs: marketing, sales, and agency – each targeted to a slightly different audience.

If that’s not enough to satisfy you, their full list of blog topics is sure to have plenty of valuable content for you.

With that three separate blogs and publishing every single day, it’s necessary for them to have many guest blog writers (in addition to their staff) who offer many different perspectives and expertise. In the end, HubSpot’s blog sets the standard for all things inbound marketing and we’re pretty sure their blog is a lead generating machine!

2. Content Marketing Institute

CMI posts a new article every day, even on weekends and holidays. Their “This week in content marketing” series is a hit as they talk about the most recent news and events as it relates to content marketing.

Their most popular blogs are broken out between “Current Hits” and “All Time Hits”. Just like HubSpot and their publishing frequency, they have many different writers that offer expert tips and analysis. (The only distraction is the social widget in the left margin blocking content as you scroll.)

3. Mention

Mention’s blog features a search bar, their featured images on posts are consistent in design, and categories are easily identified across the top of the blog. Categories are easy to sort through and include “Most Popular” and even a “Startup Life” to see what other readers deem as most important for each respective category.

One unique detail is that under each article’s featured image, Mention shows an estimated reading time for the article (smart!).

Posts often follow a how-to style, making it easy to apply what you learn in each article. Even posts that aren’t specifically how-tos often have a wrap-up section that helps you understand how to implement what you read.

To top it off, Mention regularly hosts webinars that tie-in with their blogs very well. Join their next webinar (we’re co-hosting with them!) this Tuesday, January 26th where we talk about letting competitors build your marketing strategy.

4. Autopilot

Autopilot’s “Liftoff” blog is very clean and organized. They have a search bar, publish a few days per week, and are building a great marketing automation tool where you can “automate the customer journey, visually.”

If you’re in the market for a marketing automation product, give Autopilot a serious look. Their visual journeys make planning and executing lead nurturing and onboarding a breeze!

5. Inside AdWords

This is Google AdWords’ official blog offering news, tips, and general information on their advertising platform. They may not publish very often, but when they do, you can bank on it being valuable insight.

If you’re advertising with AdWords, how can you not want to read the content from the original source?

6. Buffer

Buffer are experts in social media publishing. Their blog features big, bold images that are easy to share with your social networks. They keep their content simple and witty, while taking deep dives into data when appropriate and analyze that data very well.

Blog articles also examine large companies or people using social and break down what they are doing well (and sometimes where they could improve). This way, anyone can take the nuggets of information and apply it to their own strategy (smaller case studies, for example).

 

social media

5 Social Media Customer Engagement Tips

Social Media can help you to grow your business – by attracting new customers, by strengthening your relationships with your customers, and by getting customers to refer your business to their friends and colleagues. The key to making this happen is to learn how to use Social Media to engage your customers; to have a conversation with your customers; to learn more about your customers’ needs;  and to help them to see how your business can satisfy their needs. In this article, we’re going to expand on those engagement tips.

1. Finding your customers

The first thing you need to do before engaging customers via social media is to find them! While most of your customers will probably have profiles on several major sites, odds are they either spend most of their time on one site or use them for different purposes (social vs. professional).  Knowing which site (s) they frequent makes it easier to engage them.

The most effective way to know which site your customers come from is closed loop marketing, which is tracking your customers from lead source through customer acquisition. You might think the site that generates the most leads is the best bet, but this isn’t always the case.

If you are unable to close the loop, then you can ask your sales rep to find out from their leads which social media site they use the most. You can also survey your customers if you don’t have a high-touch sales process. Lastly, if all else fails, the general rule of thumb is if you’re B2B, then use LinkedIn. If you’re B2C, use Facebook.

2. Adding Customers to Your Network

After you find your customers, you’ll want to add them to your network, which makes it easier for you to engage them. Unless you have an army of interns that can personally send invites to all your customers, you might want to take a more scalable approach.

One of the simplest ways to do this is to have your sales reps and customer success managers promote a social media account in their email signatures, business cards, etc. If your customers are friends with your employees and your employees share the company blog posts and updates as well as promote your company pages, then it’s easy to reach your customers. Of course, this isn’t always possible, as your employees may be uncomfortable doing this or you may not have 1:1 relationships with your customers.

Some other options are to create your own group and promote it to customers on your website and in product documentation. Just let them know what the group will help them with,such as major news and announcements, strategy guides, customer conversations, feedback, etc. If you don’t want to run a group, then you can always promote your company pages on Facebook and/or LinkedIn. Anyone who likes or follows your company will be in your network.

3. Share Great Content

When trying to engage your customers, don’t just share company news or promotions. Make sure you provide valuable content. If you provide content your customers want to read, they’ll keep coming back. You can then work in some marketing messages on occasion, much like a blog.

4. Actively Engage Customers

In addition to sharing content, you also need to engage your customers. If all you do is share content, you’ll still grow your network and you’ll get some readership. However, to really develop customer loyalty, you need to engage your customers so they feel special.

This doesn’t mean sending them messages and posting on their wall like your great friends. However, you do want to communicate with them. If you have a group or forum, don’t just answer questions but try to ask some of your own and generate discussions. Follow your customers and occasionally promote a great blog article they write or re-tweet something they post. Monitor social media in general for any mentions of your business so you can respond.

5. Stick With It

One of the more frustrating things about using social media and content marketing as a way to engage customers is that, more than anything, it takes time. You need to find your customers, get them in your network, engage them, and get them hooked on your content. This doesn’t happen overnight. In the end, the benefits will be well worth it, but you can’t stop a few months in. If you’re not getting results you want, try changing tactics, but don’t stop. If nothing else, think about how your competitors are doing the same thing. So unless you want them having more loyal customers than you, stick with it.

 

celebration

Triassic Media Group’s 2016 Recap

2016 has been a monumental year for the Triassic Media Group. Sure, we’ve had our share of setbacks, like when our neighbors turned off our air conditioning over the summer. But this year’s had so many achievements, too! Here are some of the best highlights of 2016:

  • We completed more than 1,800 different projects for our clients!
  • We beat our goal of 40 new long-term clients and secured 45 new clients.
  • We moved our headquarters to the Madison Building in downtown Tampa.
  • Our team grew to include Elaine, Lindsey, Rick, Russell, Aloisa, Anna, Andrea, Jacquelyn, Larissa, Shamima, and Sophie.

How did your business grow in 2016? How can we help you grow in 2017?