Internet Marketing Growth – A Powerful Marketing Tool

April 9, 2021March 29, 2021

Content marketing is arguably the most effective branch of internet marketing that depends almost entirely on content. This marketing aims to capture the reader’s attention and ensure that the brand highlights its benefits. In other words, content marketing revolves around creating value for the reader. To achieve this goal, it needs a variety of techniques. For instance, the best method to get people to read your content is to use SEO (search engine optimization). This is the process of making your content searchable by online users, and it is done through the use of keywords.

Integrating SEO to Your Content Marketing

Search Engine Optimization is a method of getting your content to be ranked in the search engines. It involves improving the site’s design and content and making sure it has the right amount of backlinks. This is done through link building.

Understanding Backlinks

Backlinks are basically links from other websites and can take the form of text links, social media links, blog links, and many other methods. Some backlinks have higher quality than others, depending on the size and popularity of the website. Having a lot of links that come from different high traffic websites such as Digg, Reddit, and so forth can improve your site’s ranking in the search engines, resulting in more visitors and customers.

Using Blog to Promote Your Business

Many internet marketers use blogs for their promotions. Blogs are extremely popular, both among bloggers and with readers who are also potential customers. It allows internet marketers to share their thoughts with readers where they can gain valuable content. Blogs also help spread information about your business and are great platforms for new products or services to be discussed.

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If you want to know more about writing effective blog posts, website pages, press releases, and other digital marketing strategies, contact the Triassic Media Group today by emailing info@triassicmedia.com. We’re happy to help you with your content marketing needs.

Writing an Effective Marketing Email

April 2, 2021March 29, 2021

When you write a marketing email, you need to think of a way to get people to read the first paragraph. This is the first chance they will have to know about you and what you offer. The marketing email should serve as an introduction to your customers. You want it to be a good first impression because it always counts.

Key Elements of a Marketing Email

The best marketing emails contain all these key elements. Starting with a good subject line that instantly grabs the attention of the readers. Next is the first paragraph of the email, which should declare the main idea clearly and concisely. It is also the time to sell your service or product. Your sales pitch should tell the reader why they should pay you for whatever it is that you are offering. You need to present some compelling reasons why they should hire you for your services and what they will get out of hiring you. Don’t forget to spell check your email before sending it out. You also need to check your mailing list if you don’t want to send the same emails to customers you have already sent out because that would only turn people off.

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How Content Marketing and SEO Can Help Your Online Business

March 28, 2021March 28, 2021

For search engine viability or rankings on the SERP (Search Engine Result Page), a website owner needs to optimize their content with useful keywords. This is why SEO and content promotion are the two most important marketing tools around today. They are being used to bring about changes in a business model, increase sales, and reach out to potential customers who may not otherwise be aware of the business. However, creating compelling and effective content is a skill that must be mastered and applied to see results.

UNDERSTANDING THE IMPORTANCE OF KEYWORDS FOR SEO

Search Engine Optimization is a powerful marketing tool. It involves using SEO tools in articles or marketing blogs that are designed to improve the visibility of a business or website within the various search engines. Finding relevant keywords or keyword research can help establish what a website owner’s target audience is looking for on a particular subject. Once keywords have been established, they are incorporated within the text of an article that is an essential tool in content promotion.

USE OF CONTENT PROMOTION TO SEO STRATEGY

Content promotion and Search Engine Optimization are a significant part of marketing strategies for a website to succeed. The ability to create content, both written and video that is interesting to readers is essential to increasing website traffic and ultimately profit. SEO includes many techniques to help a website achieve search engine visibility, such as link building, effective keywords, on-page, and off-page optimization. On the other hand, content promotion includes the use of various types of media, including article marketing, social networking, blogging, and press releases to promote the website’s business content. The combination of these two is a necessary component to achieving the ultimate goal of driving targeted traffic to a website and making money from it.

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What is a SMART Goal?

March 9, 2021

A SMART goal is simply a specific, measurable, attainable, relevant, and time-based goal. Goal setting is an integral part for organizational success. Unfortunately, most businesses do not know where to begin when it comes to properly setting and identifying expectations with regard to their employees. This is unfortunate because proper goal setting and management are critical to achieving business success. The following are the four components that make up a SMART goal.

Specific: A clear-cut definition of what is a SMART goal enables the leaders to set clear objectives and timetables. If everyone within your organization is unsure of what is a SMART goal, then there is no way your team will achieve the objectives you have set down. The specific should be well defined, particular, measurable, attainable, relevant, timely. If it is not specific, then it is worthless to your team. On the other hand, if it is too general and vague, it leaves room for interpretation and the risk that it may not be met.

Measurable: A clear understanding of what is a SMART goal enables you to set quantitative goals and compare them with realistic and achievable objectives. If you cannot make a quantitative determination for all of the SMART goals you want to achieve, then how do you know if they are important or not? This is where smart goals come into play. Smart goals tell you what to aim for, when to aim for it, what to measure and how to measure it. These factors enable you to see the relative importance of each goal. For example, a specific goal like “establish more sales” may mean many different things to different people depending on their own needs.

Relevant: You can’t just make up random goals. The best way to use smart goals is to tie them to something that directly impacts your success. For example, if your company’s revenue comes primarily from Internet sales, set a goal-setting method that ties that goal to Internet sales. That way, when you view your yearly performance against that goal, you will see how well the company has done against that goal. If it does not meet its targets, change the goal-setting method.

Accurate and Attainable: Smart goals need to be both accurate and attainable. Make sure they are precise and make sure they are relevant to your business. An easy way to check for accuracy and relevance is to imagine what it would feel like to have the following elements: an effective leader, the right people in an ideal situation, a great product, and excellent results. If you do not have any of these elements, adjust your goal-setting method.

Quick Results: A big part of smart goals is the need to keep them simple. For example, if you want to achieve increased sales for your business by raising your annual customer income, keep your goal simple. Increase annual customer revenue by only $5k per year. Keep your other smart goals similarly simple, as long as they have to do with achieving your business’s success.

Relevant: Smart goals have to be accurately targeted. Make sure your goals are relevant, as well. An easy way to do this is to determine if your goal-setting method will work if…for example, if you make sales at a certain point in the year and then fail to get sales at the end of the year. If your goal-setting method states that you will need to increase sales at certain points throughout the year, make sure it is accurate and relevant to your specific business’s goals.

Too Long A Timeline: As mentioned above, the biggest SMART goal mistake is not having a timeline or deadline for reaching success. If you have a timeline, make sure it is detailed enough to show how progress is being made on a regular basis. Many businesses owners make the mistake of only detailing their progress when their goals are complete.

Is Content Marketing Really Worth It?

January 20, 2021January 19, 2021

Content marketing is an online form of advertising focused on producing, distributing, and sharing content to a specific audience online for the purpose of promoting a business. You will need to consider some vital elements if you want your content to be regarded as content marketing, so let me tell you about these things now.

Things to Consider For Your Content Marketing

The most important thing to consider when it comes to content marketing is the Google AdSense program. This program has been around since 2003 and was primarily meant for website owners who wanted to monetize their blogs. Now, this is something that everyone in this industry tries to do because the AdSense program is very useful for those who want to make money online without spending too much on advertising. You can choose to have a website or blog to get started.

Creating Right Content For Your Audience

Once you decide to add this to your online business, you will need to focus on producing good content on your website and blog to draw more attention to your product. Your content will be one of the critical elements that will help you gain more exposure to the potential customers who will visit your site or blog.

When you have the right content and keywords, you can easily turn your website or blog into a profitable online business. Eventually, it will grow to a point where you will no longer need AdSense. The key to content marketing is to create relevant and informative content for your target audience, so always remember to put your keywords in the title of your content. This will help Google’s AdSense program to index your content and eventually earn you more money.

How Content Marketing Guidelines Can Help You Get Ahead

January 11, 2021

DEFINING CONTENT MARKETING GUIDELINES

Content Marketing Guidelines is an informative set of rules, voice, tone, and themes on how the company should communicate with the target audience to attract more traffic and increase sales. It should also make sure that the content created for a particular website has a consistent tone. Let us take, for example, the use of words and phrases. These will help define the style of a website and the tone in which visitors of the website are expected to be drawn. While some web content may be casual and informal, others will be formal and elegant. It is essential to ensure that your website adheres to the correct tone to keep people visiting and engaging with your website.

ADVANTAGE AND POINTS TO CONSIDER ABOUT CONTENT MARKETING GUIDELINES

Content Marketing Guidelines can be of great help to the company in terms of the company’s overall promotion and its products and services by creating a message that will resonate with the target audience and create a higher level of sales. If you are a small business, you should note these guidelines and apply them to your content. If you are dealing with a broader audience, you may want to consider hiring a professional web writer who has experience writing content. They will know what is right for your target market and will also be able to provide you with guidelines on how to write the content effectively. In this regard, content marketing guidelines are very important. If the content is too casual, there is a chance that it will not appeal to your audience, and they may turn around and visit another website. On the other hand, if your content is too formal, people may find it difficult to understand.

Many websites and companies out there do not adhere to the correct tone and style. They can be a burden to the company’s image as well as hinder its growth. The content marketing guidelines are meant to give a company an edge and keep it relevant for its intended audience.

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How to Write an Email Marketing Campaign

October 26, 2020October 26, 2020

An email marketing strategy starts with an email sent by a company to a specific list of customers or clients. A good email marketing strategy will generate a number of customers, engage with your list, and help you generate more leads and sales. One of the biggest advantages of email marketing today is that most people still do use email extensively. It is easy to create a list, send emails, manage lists, and send out emails quickly. This article will provide you with a few tips on how to write effective email messages.

Determine Your Email’s Purpose

The first thing that you want to do when designing an email is to determine what the point of the email is. For example, if your email is to sell your product, your subject line should be compelling enough to convince your recipient that your message is valuable. Your email should also have some call-to-action elements. In other words, if you are writing an email to sell you new book, you will want to include a link leading to your book website, a short sales pitch, and a download link to your free eBook. If you are writing an email to inform customers of a special event or promotion, you will need to include a direct call to action.

Utilize Calls To Action

In addition to your title, body, and call to action in the body of the email, your email should also contain a call to action at the end. You will want to include a closing statement that closes the sale, and encourages the recipient to sign up for your mailing list. You will also want to include the name of your mailing list, as well as the address of your website. When you create these signatures, you want to ensure that the text is readable, and does not contain anything that could be deemed offensive by recipients.

Experiment With Email Frequency

Another important part of how to write an email is how often you should send emails to your list. Most email campaigns today send a single email to your list on a daily basis. This is a good strategy because you want to send the message out to people who might be interested in what you have to offer. However, you will want to send out a second email to people who might be interested in joining your mailing list every week, monthly, or quarterly basis. As mentioned above, you want to encourage people to join your mailing list through direct, but quick, contact.

Focus on Easy to Read Content

When it comes to email marketing campaigns, the content of your emails should be conversational and easy to read. In addition, your email should be written in a conversational tone that makes your recipients curious about what you are offering. For example, when sending an email to inform clients that your next conference is tomorrow, it is important to include a call to action and direct the recipients towards the link to your website. This will help your email is viewed more favorably by recipients.

Utilize Keywords Effectively

Another element of how to write an email that helps is using your keywords effectively. Most people use search terms in their email addresses. Therefore, when they are reading the email, they are more likely to open your email and see the links. However, your words should be related to the email topic in question.

Create an Informative Signature Template

A great way to write an email is to use a template with all of your signature lines and body. In other words, you do not want to have your name or company name on each header, only use your company name on the first three lines of your email signature line. This will make your email seem professional. Also, it will make it easier for recipients to skim over your message, as well as make sure that you have included the necessary information that they were looking for.

It is easy to become overwhelmed with email lists. The most effective way to make sure that you are sending the right message to your list and to ensure that your messages are open and read, is to hire a professional to write and deliver your emails. Once you find an agency that can meet your needs, you will begin to realize that it does not take long to build a large email list that is responsive to your marketing efforts.

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4 Common Grammar Mistakes In Writing To Avoid

October 25, 2020October 27, 2020

What are the most common grammatical errors in writing? This is a question that many people ask when they are writing an essay, report, letter, or even an article. A lot of people would think that they are the only ones making mistakes, but that is not true. All sorts of errors in writing exist.

The biggest problem that most writers face is the fact that they do not pay enough attention to the grammar rules. This is a very important aspect of writing because when you write and have to proofread your work, there will be no point in editing your work if you do not take care of your grammar. If you want to be an effective writer then you need to learn and apply the correct grammar rules for your topic.

If you learn the rules of writing in English then you can easily avoid making spelling errors while writing a piece. Grammar rules are easy to learn and they are not difficult to apply. Even some writers tend to make grammatical mistakes even though they are quite aware of the rules. Most of the common grammar mistakes are usually due to the writer not paying attention to the rules at all.

The most common grammar mistake is using the subjunctive with the indicative. Subjunctive is a form of verb used in the past tense and in a variety of forms. This kind of verb is used to indicate something in the past, which is usually in the past tense. It has a specific form, because it is part of the form of verb. For example, I ate, you ate, they ate and you will eat.

Subjunctive is often used in the past tense to indicate that the action took place in a specific time. For instance, “The dog ate the ham,” is an example. The verb of the sentence means, “The dog ate the ham.” The use of this form is not incorrect, but it should not be used with infinitive verbs, which means “for”. The infinitive form of this verb is used to show that the action is happening right now. The use of this form should not be used in written texts because it can make it hard to read. This kind of error is easily corrected by using an article proofreading software or a proofreading service for a fee.

Some other common grammar mistakes in writing include:

Including the definite article when the topic should be indefinite
Omitting the article
Confusing sentence structure.

There are many other common mistakes that are made when it comes to grammar. If you want to avoid these mistakes then you need to pay proper attention to what you write. It is therefore very important that you make sure that you get yourself educated about the rules of grammar before you start writing anything. This will help you avoid mistakes in the future and thus make your work look professional and interesting. To avoid errors, you should always keep an eye on the language and make sure that your writing is not too technical in nature.

Triassic Media Group Rated the Best Multi-Industry Copywriting Content Agency – Tampa Bay

September 3, 2020September 2, 2020

TAMPA, FLORIDA – September 2,2020 – Triassic Media Group wins the “Best Multi-Industry Copywriting Content Agency” Award as a part of the Media Innovator Awards 2020.

Triassic Media Group completes around 1,500 client writing projects each year, including website pages, blog posts, press releases, white papers, ebooks, and more. The team includes MFA level creative writing experts.

“We’re honored to win this year’s Media Innovator Award,” says Melanie Green, the CEO of the Triassic Media Group. “We love to help clients of all sizes with their content marketing needs. It’s a real passion of ours. As we’ve expanded our business over the years, we’ve been very grateful to the companies that have partnered with us and enabled us to grow together.”

Triassic Media Group was founded by Melanie Green in 2015. In 2019, the company left its downtown Tampa office in favor of remote work for its team. The company has the processes, project management systems, and team in place to successfully manage its operations to meet client deadlines and create high quality content.

After the 2019 successful awards selection, Corporate Vision Magazine started its search for this second year’s winner of Media Innovator Awards. It gathered nominations from their readers and was checked internally by their Coordinator, Jazmin Collins. To view the complete list of winners, visit: https://www.cv-magazine.com/winners-list/?award=2700-2020.

The winner of this award is not only based on the number of votes obtained but, most importantly, to the excellence of the individual or company products and services in the industry. Corporate Vision Magazine determines the winner who presents dedication to providing and sustaining innovative work services. Together with comprehensive skills and expertise, customer service and satisfaction are the main criteria for the winner.

About Triassic Media Group

Triassic Media Group is a Tampa, FL-based content marketing agency that provides copywriting services to businesses. They work with companies who need vetted writers to add to their existing writing teams, as well as companies who want to outsource all of their writing needs to a reliable team of expert writers so they can focus on running their businesses. Most of their work includes writing blog posts, press releases, website pages, and email marketing campaigns. Email the company at info@triassicmedia.com to schedule a call to discuss any content writing needs.

About Media Innovator Awards

Media Innovator Awards is hosted by Corporate Vision Magazine. The award is open to individuals and businesses that highly contributed to the media industry. This award is to appreciate people who work behind the scenes that strive to provide the best services in the continuous business and market trends change, particularly in the online platform and social media technology.

About Corporate Vision Magazine

Corporate Vision Magazine is a publishing company that specializes in corporate news. It provides a valuable source of significant topics, from business strategy and analysis to leadership, rising trends in the market, and other vital issues that can help business leaders manage and improve their operations towards a successful company.

How “Reopening” Too Early Could Be Worse for Small Businesses

April 30, 2020

While nearly 80% of the country supports ongoing shutdown measures related to the COVID-19 pandemic, there is a growing minority of U.S. citizens and small business owners that want to open up shop. No one will say that this process has been well-managed or easy. Every business is facing significant difficulties as a result of the pandemic. However, reopening your business too early could be worse for small businesses and employees.

Just because the government says it’s time to reopen, it doesn’t mean that you’ll have customers running through your door. The threat is still real, even if people choose to downplay it. Customers may have lost their own jobs and tighten their purse strings as a result. You cannot force customers to come to visit your restaurant or shop no matter how many air purifiers and hand sanitizer stations you invest in. If you don’t have customers, you don’t make money.

Businesses have costs, regardless of whether there are sales. Rent, electricity, water, internet, employees, supply costs, food costs, and more. Some of these expenses business owners have to pay regardless of being open, while others you can avoid.

Let’s say a restaurant decides to reopen its dine-in service, re-hire its furloughed employees, and take some precautions, such as operating at 50% capacity and wearing surgical masks (that do not stop the spread of COVID-19).

The restaurant has to buy food and pay employees, even if there aren’t any customers. There needs to be a certain amount of perishable inventory purchased, even if restaurants choose to only offer limited menus to mitigate some of this. Food will need to be thrown away and replaced if customers don’t order it. Staying shut while there isn’t demand reduces these costs.

Most restaurants operate at narrow margins, like other types of businesses. In some restaurants, this is only 10% to 30%, depending on food costs. Could a restaurant survive financially operating at 50% capacity and be profitable or pay staff and vendors? (Filling 50% of seats isn’t likely, anyway).

Employees in the restaurant industry largely earn money on tips. If they don’t receive tips because there aren’t customers, owners must pay them the difference up until their pay equals the minimum wage. This means that the wait staff is putting their own life at risk for very little money. In many cases, they will no longer receive unemployment if their employer opens up again. While this is great for the government paying these benefits, it isn’t best for employees or employers, who will use up more of their cash reserves and potentially go out of business as a result.

Also, what legal problems might your company face if someone actually catches COVID-19 at your business? A customer who believed in your marketed safety measures gets sick and dies, with your business being the only one they visited. Or a cluster appears from dozens of customers who visited the same day.

What happens if an employee you force to work gets sick and dies? What kind of legal action might their family take against your company? Could you survive that?

There’s this way people choose to cope by dismissing their own risk level. “I’m healthy,” they say, “so I won’t die.” Some healthy people die, too. The cases aren’t (yet) as high as were possible because more than 90% of the U.S. populace was ordered to stay home. Another problem is the instant gratification. People don’t see the immediate result of their actions, as you may not show symptoms until 2 weeks later.

No one is expecting you to stay alone, closed for business for 18 months until researchers develop and manufacture an effective vaccine for mass-distribution or enough people to survive the disease to develop herd immunity. However, we don’t have the infrastructure in place yet for testing and mitigation yet (led by a poor government response, in part).

It will take time for businesses to get back to “normal.” The concept of normal may never be the same again. Yet, businesses will survive.

We are not the first to go through a pandemic and we will not be the last. Hopefully, we can learn what we can from this situation to protect our businesses and lives during the next one.

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P.S. All hope isn’t lost. There are still things that companies can do to survive this period. Some ideas:

Update your website
Invest in SEO
Schedule an obscene amount of social media posts
Invest in marketing
Pivot to new and/or digital offerings

If your company needs help updating website content, writing blog posts or press releases, or other forms of content marketing, email us at info@triassicmedia.com. We would love to help you.