Tag: advertising

Content Marketing with Google Adsense

Is Content Marketing Really Worth It?

Content marketing is an online form of advertising focused on producing, distributing, and sharing content to a specific audience online for the purpose of promoting a business. You will need to consider some vital elements if you want your content to be regarded as content marketing, so let me tell you about these things now.

Things to Consider For Your Content Marketing

The most important thing to consider when it comes to content marketing is the Google AdSense program. This program has been around since 2003 and was primarily meant for website owners who wanted to monetize their blogs. Now, this is something that everyone in this industry tries to do because the AdSense program is very useful for those who want to make money online without spending too much on advertising. You can choose to have a website or blog to get started.

Creating Right Content For Your Audience

Once you decide to add this to your online business, you will need to focus on producing good content on your website and blog to draw more attention to your product. Your content will be one of the critical elements that will help you gain more exposure to the potential customers who will visit your site or blog. 

When you have the right content and keywords, you can easily turn your website or blog into a profitable online business. Eventually, it will grow to a point where you will no longer need AdSense. The key to content marketing is to create relevant and informative content for your target audience, so always remember to put your keywords in the title of your content. This will help Google’s AdSense program to index your content and eventually earn you more money.

If you want to know more about writing effective blog posts, website pages, press releases, and other digital marketing strategies, contact the Triassic Media Group today by emailing info@triassicmedia.com. We’re happy to help you with your content marketing needs.

Positive and Negative Language in Advertising

In copywriting, there are often multiple ways to deliver the same message. By highlighting either the positive or negative, marketers can position their products as they want to. Highway billboards offer great examples of positive and negative language can strongly influence how successful an advertisement is.

When to Use Positive Language

Businesses should try to use positive language in advertising whenever possible. They should highlight why their product or service is the best and avoid the negative angles. This is for two reasons. First, consumers may misunderstand the negative message and attribute that message to the brand. Second, people want to know why they should choose your brand.

For example, if a college offers online classes, there are many ways to say this. All of these are technically true:

  • Enjoy flexibility to take classes when you want to
  • Avoid drama with your fellow students by not seeing them
  • Save money with online textbooks

Of these three, the first is the most powerful. Taking classes online gives you the flexibility to complete work when you want to, despite working a full-time job or parenting. There’s nothing negative about this. This is why so many schools use advertising campaigns with this thought.

Avoiding drama with fellow students is probably true, too. However, it highlights significant weaknesses within online programs. There’s not going to be a classmate you can get coffee with. That’s kind of sad.

In terms of saving money with online textbooks, saving money is almost always good. However, there are a few aspects of this to consider. First, are schools with online textbooks respected as brick and mortar universities? Second, what kind of money do students need to spend for textbooks? In general, you want to avoid advertising that pre-empts these types of questions.

When to Use Negative Language

Charities and PSAs routinely use negative language to influence emotions of their target audience. These advertisers know that they need to make their point in a way that drives people to act. In some instances, negative language works the best.

For example, “Feed the World” is an okay advertisement, but its language is too positive to generate any action. The consumer thinks it would be nice to feed the world, but they don’t feel motivated to do anything about it. A billboard that reads “4,000 of your neighbors didn’t eat last night” with instructions on how to donate food items works much better. People can quickly see it’s a problem close to home that they can fix.

How you use language in your advertising campaign matters. Contact us today if you need a second pair of eyes for your current advertising campaign before it goes out.