Internet Marketing Growth – A Powerful Marketing Tool

Content marketing is arguably the most effective branch of internet marketing that depends almost entirely on content. This marketing aims to capture the reader’s attention and ensure that the brand highlights its benefits. In other words, content marketing revolves around creating value for the reader. To achieve this goal, it needs a variety of techniques. For instance, the best method to get people to read your content is to use SEO (search engine optimization). This is the process of making your content searchable by online users, and it is done through the use of keywords.

Integrating SEO to Your Content Marketing

Search Engine Optimization is a method of getting your content to be ranked in the search engines. It involves improving the site’s design and content and making sure it has the right amount of backlinks. This is done through link building.

Understanding Backlinks

Backlinks are basically links from other websites and can take the form of text links, social media links, blog links, and many other methods. Some backlinks have higher quality than others, depending on the size and popularity of the website. Having a lot of links that come from different high traffic websites such as Digg, Reddit, and so forth can improve your site’s ranking in the search engines, resulting in more visitors and customers.

Using Blog to Promote Your Business

Many internet marketers use blogs for their promotions. Blogs are extremely popular, both among bloggers and with readers who are also potential customers. It allows internet marketers to share their thoughts with readers where they can gain valuable content. Blogs also help spread information about your business and are great platforms for new products or services to be discussed.

Ready To Get Started with an Award-winning Copywriting Agency?

If you want to know more about writing effective blog posts, website pages, press releases, and other digital marketing strategies, contact the Triassic Media Group today by emailing info@triassicmedia.com. We’re happy to help you with your content marketing needs.

How Content Marketing and SEO Can Help Your Online Business

For search engine viability or rankings on the SERP (Search Engine Result Page), a website owner needs to optimize their content with useful keywords. This is why SEO and content promotion are the two most important marketing tools around today. They are being used to bring about changes in a business model, increase sales, and reach out to potential customers who may not otherwise be aware of the business. However, creating compelling and effective content is a skill that must be mastered and applied to see results.

UNDERSTANDING THE IMPORTANCE OF KEYWORDS FOR SEO

Search Engine Optimization is a powerful marketing tool. It involves using SEO tools in articles or marketing blogs that are designed to improve the visibility of a business or website within the various search engines. Finding relevant keywords or keyword research can help establish what a website owner’s target audience is looking for on a particular subject. Once keywords have been established, they are incorporated within the text of an article that is an essential tool in content promotion. 

USE OF CONTENT PROMOTION TO SEO STRATEGY

Content promotion and Search Engine Optimization are a significant part of marketing strategies for a website to succeed. The ability to create content, both written and video that is interesting to readers is essential to increasing website traffic and ultimately profit. SEO includes many techniques to help a website achieve search engine visibility, such as link building, effective keywords, on-page, and off-page optimization. On the other hand, content promotion includes the use of various types of media, including article marketing, social networking, blogging, and press releases to promote the website’s business content. The combination of these two is a necessary component to achieving the ultimate goal of driving targeted traffic to a website and making money from it.

Ready To Get Started with an Award-winning Copywriting Agency?

If you want to know more about writing effective blog posts, website pages, press releases, and other digital marketing strategies, contact the Triassic Media Group today by emailing info@triassicmedia.com. We’re happy to help you with your content marketing needs.

Content Marketing with Google Adsense

Is Content Marketing Really Worth It?

Content marketing is an online form of advertising focused on producing, distributing, and sharing content to a specific audience online for the purpose of promoting a business. You will need to consider some vital elements if you want your content to be regarded as content marketing, so let me tell you about these things now.

Things to Consider For Your Content Marketing

The most important thing to consider when it comes to content marketing is the Google AdSense program. This program has been around since 2003 and was primarily meant for website owners who wanted to monetize their blogs. Now, this is something that everyone in this industry tries to do because the AdSense program is very useful for those who want to make money online without spending too much on advertising. You can choose to have a website or blog to get started.

Creating Right Content For Your Audience

Once you decide to add this to your online business, you will need to focus on producing good content on your website and blog to draw more attention to your product. Your content will be one of the critical elements that will help you gain more exposure to the potential customers who will visit your site or blog. 

When you have the right content and keywords, you can easily turn your website or blog into a profitable online business. Eventually, it will grow to a point where you will no longer need AdSense. The key to content marketing is to create relevant and informative content for your target audience, so always remember to put your keywords in the title of your content. This will help Google’s AdSense program to index your content and eventually earn you more money.

If you want to know more about writing effective blog posts, website pages, press releases, and other digital marketing strategies, contact the Triassic Media Group today by emailing info@triassicmedia.com. We’re happy to help you with your content marketing needs.

How Content Marketing Guidelines Can Help You Get Ahead

DEFINING CONTENT MARKETING GUIDELINES 

Content Marketing Guidelines is an informative set of rules, voice, tone, and themes on how the company should communicate with the target audience to attract more traffic and increase sales. It should also make sure that the content created for a particular website has a consistent tone. Let us take, for example, the use of words and phrases. These will help define the style of a website and the tone in which visitors of the website are expected to be drawn. While some web content may be casual and informal, others will be formal and elegant. It is essential to ensure that your website adheres to the correct tone to keep people visiting and engaging with your website.

ADVANTAGE AND POINTS TO CONSIDER ABOUT CONTENT MARKETING GUIDELINES

Content Marketing Guidelines can be of great help to the company in terms of the company’s overall promotion and its products and services by creating a message that will resonate with the target audience and create a higher level of sales. If you are a small business, you should note these guidelines and apply them to your content. If you are dealing with a broader audience, you may want to consider hiring a professional web writer who has experience writing content. They will know what is right for your target market and will also be able to provide you with guidelines on how to write the content effectively. In this regard, content marketing guidelines are very important. If the content is too casual, there is a chance that it will not appeal to your audience, and they may turn around and visit another website. On the other hand, if your content is too formal, people may find it difficult to understand.

Many websites and companies out there do not adhere to the correct tone and style. They can be a burden to the company’s image as well as hinder its growth. The content marketing guidelines are meant to give a company an edge and keep it relevant for its intended audience.

READY TO GET STARTED WITH AN AWARD-WINNING COPYWRITING AGENCY?

If you want to know more about writing effective blog posts, website pages, press releases, and other digital marketing strategies, contact the Triassic Media Group today by emailing info@triassicmedia.com. We’re happy to help you with your content marketing needs.

marketing plan

How Business Owners Fail Marketing 101

Working on 1,500+ marketing projects this year gave us an indispensable look into how the business owners of small to medium-sized enterprises make decisions about how they market their business. We uncovered certain aspects of marketing they struggled with and how certain marketing tactics performed in the “real world.” We made this list of the most common ways business owners fail in marketing so you don’t have to make the same mistake.

Focus on Cost over Expertise

Recently at a vendor event, we spoke to the owner of a small retail store. He confessed that blogging was a major part of his business strategy but a real pain. Evidently, he bought 500-word blog posts on Fiverr from overseas writers who receive $4 before PayPal fees to write the post. He confessed they were so poor in quality he spent a few hours cleaning them up before finding a royalty-free photo and scheduling it to go out.

Triassic Media Group charges $100 for a blog post. On an initial comparison, this is more money. However, in many ways, it’s not. First, there’s the time of the original writer working for less than $4 an hour. (What kind of writing expertise does that kind of money buy? We’ll let you make your own conclusions here). Second, there’s the three hours or so the business owner spent re-writing the bad posts at around $33 an hour. Surely the business owner’s time is worth more than that. Third, the business owner is not a writing or marketing expert. Wouldn’t the business owner’s time be better spent working on their business or own area of expertise?

Our blog posts are 500 words that you won’t have to re-write. They’re written by a writer who’s earned a Master of Fine Arts in Creative Writing and who writes professionally 40+ hours a week. They have the expertise to know what performs well and how to engage readers. We find royalty-free photos for our clients and create the meta data they need to keep up with SEO rankings. Plus, we schedule the post for you.

Try to Do-It-Yourself Marketing

When business owners try do-it-yourself marketing, I can’t help but think of the time I thought it was a brilliant idea to lay down laminate tiles in my living room. It looked so easy and think of all the money we’d save! Let’s just say, it took us 2 weeks to lay down the flooring and it looks goofy around the edges. We’re saving money up to replace it because every time I pass it I only see the issues with it.

Do-It-Yourself marketing is the same thing. It’s true eventually you may get it, but at what cost? The loss of a lot of time and a giant learning curve.

Post Inconsistently on Blogs and Social Media

Blogs and social media accounts can be great ways to reach your customers. Many small business owners heavily create content for these channels in the beginning when they have time. When they get slammed with work, they stop posting regularly if at all. The problem with this strategy is that it negatively impacts your business. Don’t start something you can’t keep up with.

If you visit a business’s website with a blog that hasn’t been updated in 3 years, do you think they’re still in business? If a social media page you liked a year ago posts something randomly for the first time, do you unlike the page because you forgot about this business?

Put All Your Marketing Eggs in One Basket

Some marketing techniques work for one business but not yours. Some take a long time to pay out. Some work for a period of time before not working. In many B2B businesses we’ve spoken to, they feel that their existing technique is SO GOOD they don’t need a blog. A few months later, they’ll reach out because sending catalogs out isn’t working anymore. This is why you need to diversify your marketing efforts and not rely solely on one strategy.

Marketing can be expensive, time-consuming and overwhelming. If you’re ready to invest in a strategic partner that relieves some of this pressure, contact us today at info@triassicmedia.com. For $1,000 a month, your marketing is done at much less than the cost of an employee.