The importance of your clients can’t be understated, especially when there’s a great relationship brewing. Sometimes, it’s easy to slip into the comfort where you feel like you can stop bringing roses. Not so! It’s always important to make clients feel special.

Here are five ways you can go above and beyond with your beloved clients.

1. Add a Personal Touch

What better ways to show your clients you really know them by throwing in something personal? When preparing a new business package for a toy company who personally love plastic ghosts, create custom paper to print it on with some ghostly pictures on it. Or, include little puns related to ghosts in your reports. Simply adding little touches like these shows your clients you understand their needs.

2. Aim for Extra Communication

Don’t just stick to business emails or tweets! If you happen to see a funny website you know your client will enjoy, send them a message about it. If your client sells books and you happen to see something about a book bazaar in their town, let them know.

Crossing the line between formal and informal might seem tricky, but in this day and age of social interaction the boundaries have begun to blur. So don’t be afraid to nurture someone-on-one communication with your business associates.

3. Don’t Be Afraid of Real Life

I know we all spend a lot of time in the virtual world, but the outside one offers a lot of opportunities to get to know our clients better, too. If they’re local, invite them to a casual gathering. Having a little fun never hurt anyone, but, of course, keep it civil (unless you both agree to be a sun civil as possible!).

If they’re out of town, arrange a meeting next time you’re in their city, or vice versa!

4. Fixing Problems

If there’s ever a huge issue that comes out with your client, instead of merely satisfying their needs see what more you can do to help ease their suffering. Maybe a pipe burst in their basement and you helped cover some of their business needs while they scrambled to get it fixed. Now, perhaps you can recommend a good plumber and water restoration company?

5. Remember Dates

Everyone likes to get a little recognition on their birthday! Or how about a nice note when your client’s ten year anniversary rolls around? Don’t forget about when your client’s kid graduates from college or gets married, either. If you come across any important dates in your client’s life, add them to your Google Calendar for some easy points later on.