Writing an Effective Marketing Email

When you write a marketing email, you need to think of a way to get people to read the first paragraph. This is the first chance they will have to know about you and what you offer. The marketing email should serve as an introduction to your customers. You want it to be a good first impression because it always counts. 

Key Elements of a Marketing Email

The best marketing emails contain all these key elements. Starting with a good subject line that instantly grabs the attention of the readers. Next is the first paragraph of the email, which should declare the main idea clearly and concisely. It is also the time to sell your service or product. Your sales pitch should tell the reader why they should pay you for whatever it is that you are offering. You need to present some compelling reasons why they should hire you for your services and what they will get out of hiring you. Don’t forget to spell check your email before sending it out. You also need to check your mailing list if you don’t want to send the same emails to customers you have already sent out because that would only turn people off.

Ready To Get Started with an Award-winning Copywriting Agency?

If you want to know more about writing effective blog posts, website pages, press releases, and other digital marketing strategies, contact the Triassic Media Group today by emailing info@triassicmedia.com. We’re happy to help you with your content marketing needs.

Complexity

How Complexity Theory Creates a Thriving Business

Complexity theorytheory in which complex systems operate based on a hidden order of behavior.

When applied to business, the complexity theory focuses on the company resembling an ecosystem or market rather than a mechanical system with planned parts and functions.

Business owners apply the complexity theory to business strategy to cover all the bases when it comes to a successful venture into a new start-up or growing a small company. Since this can be a daunting task, it is important to understand that creating and following a complexity theory will help you achieve success. When it comes to strategy, high-performance companies dominate the industry segment they’re in by adhering to the following ideals.

1. Experimentation

Knowing what works as well as what doesn’t work is exceedingly vital. Taking measured risks to collect data in regards to what works and what doesn’t is a great way to create an ever-changing business plan that evolves with the given customer base.

2. Consistency

Having a consistent product or service is a great way to create a loyal customer base. Focus on a specific product people respond well to and see the possibility for growth in that designated area.

3. Standardization/Purpose

Having a Code of Conduct for both employees and employers will inherently create a standardized purpose. Your purpose will then become visible to customers which increases the likelihood of their return.

4. Protecting Intellectual Property

Any and all original trade secrets must be registered, patented, or copyrighted to protect your intellectual property. These rights result in you being the sole distributor of a trademark or original idea.

5. Diverse Marketing Plan

Don’t underestimate the power of telemarketing/cold calling. This can be a real cost-cutter when it comes to creating a customer base as all it requires is a working phone, and access to the internet. Offer incentives for people to purchase your product or service by giving them a discount promo code that they can use at the time of their visit. Standard marketing options are vital; however, it is important to consider non-conventional options as well as social media.