Business Advice

Starting Your First Email Marketing Campaign

Email marketing is by far one of the easiest and quickest ways to expand your customer base and reach out to prospective buyers. It costs only pennies per message and you can reach mass audiences in one mailing.

What if I Don’t Have A Customer Base?

Start with your social media contacts. If you have a large following, this is a terrific way to spread the word about your product and it allows people to ‘share’ your email with others.

If you don’t have a solid following and you really need to build up from the bottom, invest in a mailing list. You can find lists for sale online at sites like DMDatabases or These sites offer lists of consumers from new homeowners or parents of preschoolers, to people who purchased herbal supplements. Pick one or a few.

How Do I Get People To Respond?

While email is a surefire way to advertise, sending the email is just the first step. The real challenge is to get the recipients to open it. Here are some tips to succeed.

  1. Send your email to those who you think will find your product relevant:  Find your audience and speak to them. If you specialize in baby products, for instance, you’d want to target stay-at-home moms, not retired couples. Soliciting people who have no use for your product is like trying to sell snow to an Eskimo.
  2. Use a hook headline: Make sure the subject line captures their attention. Make it relevant to the content of the email. Use your first name instead of a company name. It feels more personal. Then use a ‘call-to-action’ statement such as “Click Here Now!”
  3. Reward your client for opening the email: Promise something good like useful tips, unbeatable bargains, or a truly unique product…then deliver on that promise. When writing content for your emails, keep the tone personal and engaging, as if you were talking to an old friend.

An email campaign following these guidelines will result in more clients and higher revenue for your business. However, unless you are experienced in web writing and design, you should consider hiring professionals. At Triassic Media, we know just what you need to build your client base and we are ready to help! Contact us to find out how we can help you!

business blog, professional writing service

Why Should You Have A Blog For Your Business?

So many enterprises are coming up with new ways to market their business online, and starting a blog is one of the most effective methods. So, what do they get by blogging? You’ll be surprised! The fact is, there’re quite a few benefits of starting a business blog, and you’re going to love each and every one of them.

  1. It’s your online voice: Your blog, on behalf of the business, is the enterprise’s voice on social media networks and search engines, and it serves to create a positive public image of the business.
  2. You converse with customers: You write a blog post, and your customers drop some comments. That way, you read into their expectations and come up with better and more effective ways to satisfy them as well as attract more customers.
  3. It’s an effective marketing method: When you share your blogs on social media platforms, people get to know about your business. A well-done blog will attract a larger following and familiarize the visitors with your business.
  4. You keep your customers: A nice blog is fun to write and even read, meaning that your customers will be happy to be associated with your business. More visitors will want to know more about your business, and that’s how you end up with more customers!
  5. It’s cost-effective: As a smart means of getting the word out about your business, a blog is also a cost-effective marketing strategy. You don’t incur much cost in writing a blog.
  6. It’s a less tedious and direct communication channel with customers: If most of your customers love and follow your blog, you can introduce any new products and services and announce it there without having to contact each customer separately.
  7. It makes you think: If you’re running a blog, you’re always thinking about something new to share with your customers, and you might even end up with some good ideas on how to improve your business. In fact, even the customers’ comments might give you some good suggestions!
  8. Your business gets more publicity: You’ll realize that newsrooms, newspapers and journalists are always after business bloggers. Landing an interview about your blogging in relation to your business guarantees you free press and publicity for your business, and that’s a good thing!
  9. Foster good customer relations: By sharing and exchanging ideas with your customers, you create a good relationship with them. You understand their needs and problems and solve them early enough to keep them happy.
  10. Beating the competition: By blogging, you keep your business popular and ahead of the pack, in such a way that the public now thinks of your enterprise as a strong leader in the industry. For that reason, more people want to be associated with your company.

If you are reading this, you are more than likely ready to step up your business profitability with a new business blog. At Triassic Media, we know first hand just how difficult that can be. If you are looking for help in starting a business blog, and you can get more information about Triassic Media Group very easily. Just contact us today!

Simple tips that every company blog should follow.

Tips for Successful Business Blogging

If your company is not engaging with the online community, you may need to take another look at your blog. Blogs have quickly become a way for companies to reach out to returning and potential customers. If readers do not find your blogs compelling, it is possible they will overlook your website.

It’s not hard to write blogs posts that pique the interest of readers. There is no scientific equation for writing blogs, but there are a few simple tips that every company blog should follow.

#1: Write Engaging Text

It’s easy enough to write a blog about a particular product or service, but readers don’t want to know what you are selling. They want to know what your products or services can do for them. Make sure that your blog appeals to readers on an emotional level. Whether you sell articles of clothing or provide cleaning services, you will not gain new customers if your readers don’t connect with your blog.

#2: Utilize Available Features

Explore your blog platform. Most platforms offer a variety of themes, templates, and plug-ins. With all that they offer, you may be overlooking a useful feature that you never knew existed. On the other hand, you don’t want to make your blogs overwhelming. Pick a template that is aesthetically pleasing to your readers  and make sure that your style is cohesive. Don’t be afraid to incorporate audio or visual plug-ins.

#3: Add Some Visuals

Include pictures of products that you are selling (if you are promoting a service, try adding an action shot). Even if you aren’t trying to sell something, it is a good idea to incorporate visuals into your blog posts. Pictures are an easy way to break up text and engage your readers. However, make sure that you don’t post too many pictures – one or two per blog should be more than enough.

#4: Apply Links and SEO Techniques

Make sure that your blog is accessible. If search engines can’t find your blog, your readers can’t either. SEO, or Search Engine Optimization, will ensure that your blogs show up for the right searches. Using SEO techniques will draw in more readers and increase the traffic on your website. Also, make sure that your blog posts include a link back to your official website. You won’t sell anything if your readers can’t find you.

Now it’s your turn! Just remember –  you should write a blog to connect with your readers, not to sell something to them (your company’s website will do that). If you use these tips to write engaging posts that use a variety of templates, pictures, and plug-ins, you will increase the traffic on your company’s website – don’t forget to add a link so readers can easily access it!

At the Triassic Media Group, we’re committed to the long-term success of our clients. If you think your business blog is lacking in content that will actively engage your readers, please call us directly at 813-58-MEDIA to talk about how our services can help you succeed.