Category: Content Development

How Content Marketing and SEO Can Help Your Online Business

For search engine viability or rankings on the SERP (Search Engine Result Page), a website owner needs to optimize their content with useful keywords. This is why SEO and content promotion are the two most important marketing tools around today. They are being used to bring about changes in a business model, increase sales, and reach out to potential customers who may not otherwise be aware of the business. However, creating compelling and effective content is a skill that must be mastered and applied to see results.

UNDERSTANDING THE IMPORTANCE OF KEYWORDS FOR SEO

Search Engine Optimization is a powerful marketing tool. It involves using SEO tools in articles or marketing blogs that are designed to improve the visibility of a business or website within the various search engines. Finding relevant keywords or keyword research can help establish what a website owner’s target audience is looking for on a particular subject. Once keywords have been established, they are incorporated within the text of an article that is an essential tool in content promotion. 

USE OF CONTENT PROMOTION TO SEO STRATEGY

Content promotion and Search Engine Optimization are a significant part of marketing strategies for a website to succeed. The ability to create content, both written and video that is interesting to readers is essential to increasing website traffic and ultimately profit. SEO includes many techniques to help a website achieve search engine visibility, such as link building, effective keywords, on-page, and off-page optimization. On the other hand, content promotion includes the use of various types of media, including article marketing, social networking, blogging, and press releases to promote the website’s business content. The combination of these two is a necessary component to achieving the ultimate goal of driving targeted traffic to a website and making money from it.

Ready To Get Started with an Award-winning Copywriting Agency?

If you want to know more about writing effective blog posts, website pages, press releases, and other digital marketing strategies, contact the Triassic Media Group today by emailing info@triassicmedia.com. We’re happy to help you with your content marketing needs.

Content Marketing with Google Adsense

Is Content Marketing Really Worth It?

Content marketing is an online form of advertising focused on producing, distributing, and sharing content to a specific audience online for the purpose of promoting a business. You will need to consider some vital elements if you want your content to be regarded as content marketing, so let me tell you about these things now.

Things to Consider For Your Content Marketing

The most important thing to consider when it comes to content marketing is the Google AdSense program. This program has been around since 2003 and was primarily meant for website owners who wanted to monetize their blogs. Now, this is something that everyone in this industry tries to do because the AdSense program is very useful for those who want to make money online without spending too much on advertising. You can choose to have a website or blog to get started.

Creating Right Content For Your Audience

Once you decide to add this to your online business, you will need to focus on producing good content on your website and blog to draw more attention to your product. Your content will be one of the critical elements that will help you gain more exposure to the potential customers who will visit your site or blog. 

When you have the right content and keywords, you can easily turn your website or blog into a profitable online business. Eventually, it will grow to a point where you will no longer need AdSense. The key to content marketing is to create relevant and informative content for your target audience, so always remember to put your keywords in the title of your content. This will help Google’s AdSense program to index your content and eventually earn you more money.

If you want to know more about writing effective blog posts, website pages, press releases, and other digital marketing strategies, contact the Triassic Media Group today by emailing info@triassicmedia.com. We’re happy to help you with your content marketing needs.

4 Common Grammar Mistakes In Writing To Avoid

What are the most common grammatical errors in writing? This is a question that many people ask when they are writing an essay, report, letter, or even an article. A lot of people would think that they are the only ones making mistakes, but that is not true. All sorts of errors in writing exist.

Photo by Katelyn on Pexels.com

The biggest problem that most writers face is the fact that they do not pay enough attention to the grammar rules. This is a very important aspect of writing because when you write and have to proofread your work, there will be no point in editing your work if you do not take care of your grammar. If you want to be an effective writer then you need to learn and apply the correct grammar rules for your topic.

If you learn the rules of writing in English then you can easily avoid making spelling errors while writing a piece. Grammar rules are easy to learn and they are not difficult to apply. Even some writers tend to make grammatical mistakes even though they are quite aware of the rules. Most of the common grammar mistakes are usually due to the writer not paying attention to the rules at all.

The most common grammar mistake is using the subjunctive with the indicative. Subjunctive is a form of verb used in the past tense and in a variety of forms. This kind of verb is used to indicate something in the past, which is usually in the past tense. It has a specific form, because it is part of the form of verb. For example, I ate, you ate, they ate and you will eat.

Subjunctive is often used in the past tense to indicate that the action took place in a specific time. For instance, “The dog ate the ham,” is an example. The verb of the sentence means, “The dog ate the ham.” The use of this form is not incorrect, but it should not be used with infinitive verbs, which means “for”. The infinitive form of this verb is used to show that the action is happening right now. The use of this form should not be used in written texts because it can make it hard to read. This kind of error is easily corrected by using an article proofreading software or a proofreading service for a fee.

Some other common grammar mistakes in writing include:

  • Including the definite article when the topic should be indefinite
  • Omitting the article
  • Confusing sentence structure.

There are many other common mistakes that are made when it comes to grammar. If you want to avoid these mistakes then you need to pay proper attention to what you write. It is therefore very important that you make sure that you get yourself educated about the rules of grammar before you start writing anything. This will help you avoid mistakes in the future and thus make your work look professional and interesting. To avoid errors, you should always keep an eye on the language and make sure that your writing is not too technical in nature.

How to be a Great Guest Blogger

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Guest blogging is when you write a post on another person’s website or blog. You write the post directly to their audience, usually with a small biography about you and your company to accompany the post. The posts can accomplish a lot for your business, such as connecting with new readers you’d otherwise have no way of reaching.

How Guest Blogging Benefits You

In most cases, you won’t be paid for guest blogging. However, that’s not the real reason you should write a guest post. There are many tangible benefits of guest blogging that include:

  • Establishing credibility through expert advice
  • Reaching new customers
  • Creating additional backlinks to your website to improve your own SEO
  • Building key relationships with influencers that can help you grow your brand

These benefits can be leveraged to help you grow your own company or brand’s interests. In general, the more people that become exposed to your offerings, the more people that will buy your products or services. If you don’t have a product or service, the exposure will help others see you as an expert.

Identify Your Goals for Guest Blogging

Before you approach any blog owners, you need to clearly identify your goals for guest blogging so your posts will be as successful as they can be. If you want to establish credibility within your industry, you might want to only approach blogs and websites within your industry. However, if you want to attract customers, you should write posts on sites that your best customers frequent.

Ideally, you should find targeted guest blogging opportunities that closely align with your goals. Blogs open to guest posts want relevant, high quality articles that their visitors enjoy reading. When you know what your goals and markets are, you’ll know what websites to target. For example, if you are a plumber, you may want to look for how-to home improvement websites where potential customers look for plumbing solutions, a plumbing industry website with advice for other professionals, or a blog about people who own service-based businesses. All of these would provide access to a different group of readers that may advance your own strategic goals for guest blogging.

Research Potential Blogs

After you’ve clearly identified your goals and the type of blogs you want to target, it’s important to research potential blogs that might work best. Make a list of sites that you want to research further. Ideally, you want to know if the website is open to guest posts, what kind of posts they publish, the frequency of publishing, and who is in charge of the website. You’ll want to know how to contact them about your guest blogging post to see if they’re interested and to cater your post to meet the needs of their audience.

You also want to research more about the blog’s visitors and the website’s reach. Do visitors leave comments or share posts on their social media pages? Have you checked the site’s Alexa score? A website’s Alexa score reveals how much website traffic any site gets. You don’t need to be the website’s owner to find this out. Check your own website to see what kind of traffic you get and your ranking to compare to the guest posting site. You want to guest post on a website that has more traffic than yours does.

Approach Blog Owners

Even if the blog you want to write a post for doesn’t ordinarily accept guest posts, there’s a chance that you’ll still be able to write a post for them if you can persuade them. Consider the best topics for the site that aren’t currently covered on the blog and that closely fit in with the topic there. You want to establish that you’re very familiar with their content and their audience by selecting the best topic.

Write a well crafted pitch email to the blog’s owner. First, you should compliment their website and make specific comments about the content. For instance, “I love reading the content on [SITE’S NAME]. Recently, I loved the posts titled “RECENT ARTICLE NAME.” Mention how long you’ve read their posts and why you like their content. Then you want to tell them about your idea. Don’t write out the entire post but provide them enough information to know if it would be a good fit on their blog.

Last, you want to make sure that you tell them why you’re the best person to write this post on their site. Let them know about any experience, education, or expertise that you may have. Remember to stay brief and to the point, as you don’t want to waste their time.

Write a High Quality Guest Blog

Your guest post is a direct reflection of you so make sure that it’s of high quality. In most cases, you’ll want to write it in a similar style of what’s currently on the website. If existing posts are written in the third person and use H2 headers, your guest post should, too, unless the blog’s owner asks you to do something else.

Try to provide the most accurate and valuable information in your post that readers want to know. Don’t regurgitate the same type of information that’s found on other websites, although it’s important to do enough research to ensure that your information is correct. The better your article is, the longer it will be up on the site and shared. You may even be asked to write another guest post in the future.

Be Open to Feedback from the Blog Owner

The blog’s owner might want revisions to your guest post to more closely align with their brand. You may not agree with their feedback, but it’s okay. Ultimately, what the blog’s owner wants to post is their decision. You may not understand some of their suggestions, but it’s a good best practice to comply with their requests unless you feel that the changes would misrepresent the message that you want to say.

Drive Traffic to the Post

Try to make your guest post as successful as possible by doing what you can to drive traffic to the post. Plan on sharing the post on your own social media pages to increase traffic to the website. You want your guest post to be the most successful to reach the highest number of people and to have opportunities to write a guest post on other websites. These stats will be important later to showcase their successes.

Interact with Blog Viewers

Readers want to interact with guest post writers. If you see that your guest post gets comments, feel free to respond to them in a professional way. It’s best not to respond to negative comments unless you’ve been asked to. Instead, thank readers for their feedback and provide additional information in your response. You can even answer reader questions. Just make sure to check with the blog’s owner to get their approval before responding to every comment. They may want to be the ones to engage with their readers.

Guest posting is a great way for companies and individuals to expand their audience and establish credibility. If it’s your first time writing a guest post, it can be overwhelming. Use these tips to ensure a smooth campaign.

Crowdfunding Campaigns

Part Four: How to Write Copy for a Successful Crowdfunding Campaign

What you write for your crowdfunding campaign has a lot to do with its success. Nobody wants to support some shoddy cause. Here are some ways to have your crowdfunding campaign’s copy stand out.

Invest Time in Great Writing (Headlines + Body Copy)

While word-of-mouth advertising is important to your success, your written copy will be the most widespread communication method. Crowdfunding platforms, commercials, and most other forms of advertising use written copy to convey information. The writing you have done to promote your cause needs to be high-quality. Most people cannot write on the level needed to create effective, high-quality written copy. Invest in finding and hiring someone to do your written copy who has the experience and the skills to do the best job possible.

This is especially true for your crowdfunding platform and other online channels. They have the potential to reach people around the world and convince them to donate without ever talking to you. You want your headlines and body copy to be the highest quality that you can get to ensure your success.

Describe Exactly What the Money Covers

One of the best ways to ensure that people will donate to your campaign is to tell them exactly what their contributions will do. People don’t donate to problems, they invest in your solutions. You have to explain to them how your solution works and how their donations can help you develop it. Many organizations do this by providing a detailed description of their operations detailing what the organization is doing and how it channels donations to facilitate it. If you can show donors how their efforts will help you solve a problem, they are more likely to donate to your cause.

Use Excellent Photos in the Campaign, Reminder Emails, and Social Media

Next to your written copy, your imagery is the strongest method of communication. People often connect more with pictures than they do with written text. So, you want to use powerful and descriptive photos in your marketing efforts. One good picture can be the difference between a successful campaign and a failing campaign.

Social media and reminder emails are great ways of disseminating information through pictures. Social media platforms like Instagram and Twitter are exceptional methods of distributing pictures with text that can get donors’ attention. Take advantage of your social media platforms to grow support for you cause by periodically sending updates with eye-catching pictures to get people involved.

How to Promote Your Cause on Social Media

Social media is great for promoting your cause, but there is a right way and a wrong way to go about it. You want to focus on providing images and text that can draw a viewer in with a positive mindset. You also want to do it in channels with appropriate context. Sending pictures that are off-putting and negatively provocative in the middle of an Instagram feed for funny memes is the wrong context for your advertisements. Instead, focus on using imagery that gets people interested in a positive way in the channels that your target market uses. Tailor your content to your audience so that you are drawing more people in rather than scaring them away.

At Triassic Media Group, we love writing crowdfunding campaigns. Email us at info@triassicmedia.com for a custom quote for your project.

Kickstarter

Part Two: How to Pick Out the Right Crowdfunding Platform

If you want to collect donations for your cause, then you should use one of the popular crowdfunding platforms available online. Crowdfunding platforms make it easy for people to send you money for your cause. Without one, people won’t know where to send the money to. They also help you spread the word about your cause to a wider audience which increases your chances of getting the funding that you need.

In recent years, crowdfunding platforms have made it possible to raise billions-of-dollars for different causes ranging from helping people to creating new products. GoFundMe, Kickstarter, and Patreon are three of the leading platforms, and they each focus on a different type of cause. Here is some information about the most popular options available.

GoFundMe

GoFundMe is likely the leading crowdfunding site for personal causes. If you are looking to find support for a cause like paying medical bills or taking a trip for yourself, then it is the best option. It focuses on the personal cause funding market and has raised billion for these personal projects.

Kickstarter

Kickstarter is a leading platform for funding creative projects. It doesn’t allow you to fund personal projects, but you can use the funds for developing products or starting your business. It is a great way to get started if you want to make a product that can help people, but you lack the funding to finish its development.

Patreon

Patreon is used mainly for creative work that does not produce a purchasable product.  Podcasters and other entertainment creatives use it to fund the development of their shows. It is a great way to find funding without having endorsement deals with major companies. Instead, you can get the funding directly from the people that enjoy your form of entertainment even though it’s on a platform where you cannot charge for it.

There are many other platforms that you can choose from. It’s important to read the fine print about these platforms first. All crowdfunding platforms charge fees for their services. Some charge you while others charge your donors. All of this information should be listed on their site or in documents when you sign up.

3 Strategies for Customer Acquisition You May Not Have Tried

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For many businesses and websites, customer acquisition can be cumbersome and costly. You want to use strategies that work and set you apart from your competition. Most modern businesses know they should be writing a blog on their own site, sending email newsletters, and harnessing the power of social media hashtags. Outside of these common tactics, there are other customer acquisition strategies to try.

Create a Free Downloadable Guide

If you’re familiar with content marketing, you may hear about creating a marketing funnel that starts with giving prospective customers something in exchange for their email address. Its effectiveness in securing new leads is high, which is why many businesses opt to participate in some type of funnel in the marketing and consulting spaces. However, businesses of many varieties can benefit from such a guide. If you currently don’t offer a free downloadable guide, invest in creating one that speaks directly to your target market.

You don’t want this free guide to be particularly long because then leads might not read it quick enough. You don’t want it to be too short, as potential customers might feel taken advantage of. Focus on delivering valuable information related to your product or service. Create an engaging landing page that’s SEO friendly. Some customers will sign up for your email list just for the free guide and unsubscribe immediately. Don’t take this personally, as not all of your potential leads will.

Write SEO Posts in Industry Forums

Most SEO centers on what you can do on your own website. However, you can use common sense SEO tactics on industry forums to guide new visitors to your website. Write informative answers to posts from other forum participants and link your website.

You can participate in forums for your industry and for your target customer’s industry. Most of the time, it is easier to get customers when you focus on posting in forums your prospective customers visit.

Join HARO

HARO, or Help a Reporter Out, is an online service that connects business owners and regular people to reporters, journalists, and writers that need sources or people to interview for their stories. After you sign up for free on their website, requests are emailed several times a day in batches by topic. If you meet the criteria the reporters look for, send the reporter a response to your query with your quote and how to contact you if they need additional information. If the reporter uses your quote, you and your company will be mentioned, if not linked, to the article. Potential customers reading the article see you as credible and will go to your website if they need your product or service.

Always be on the lookout for new customer acquisition strategies that you haven’t tried. You never know what strategies will make the difference for your business. Comment below with your favorite customer acquisition strategies.

How to Answer Common Questions to Improve Your SEO Rankings

When people use a search engine like Google or Bing, they are very often looking for an answer to a question they have. Maybe they’re discussing the net worth of Taylor Swift with friends and want to prove they knew the right answer. Perhaps they want to know the prices and reviews of a new restaurant in town. People use search results to answer common questions. Once you identify what common questions exist in your market, you can use this information to improve your website’s SEO.

Determine What Your Product or Service Solves

Your business solves a problem. When users search for an answer to this problem, you want your solution to show up. For instance, a wood flooring company sells and installs floors. Homeowners will look for more information on how to install flooring online to see what the process entails. The prospective customer will look up “how to install wood floors” using a search engine. This is the problem the wood flooring company solves. Ideally, the wood floor company’s website should be optimized so that search engines list it as an answer.

All companies solve at least one problem. In many cases, companies solve many problems. Each of these should be incorporated into your SEO plan. For example, a hair salon offers a wide range of services to different kinds of customers. They create updos for proms and weddings, as well as stylish cuts for men. These customers find the company’s website differently. Each of these should be considered and included in different ways, such as “how to find the perfect prom hairstyle,” “how to pick a stylish haircut for men,” and “how to find wedding hairstyles.”

Create Content Highlighting Answers

After you realize what problem your company solves, you need to create content highlighting these search terms. For the wood flooring company, they should create a blog post or other resource that lets prospective customers know how to install wood floors, making sure to use that verbiage. They should list all the tools homeowners would need to do a professional quality job, knowing most homeowners won’t have the tools, the time, or the desire to complete the project themselves once they understand all that is involved.

It’s important to position your product or service as the answer. The blog post about installing a wood floor should provide high-quality answers and alternatives, such as DIY, hiring a wood flooring company, and perhaps a handyman. Provide prospective customers with the pros and cons of each choice. A handyman might be cheaper, but lacks the expertise needed and doesn’t carry the same kind of liability insurance. The wood flooring company may cost a little more, but the job is done right the first time without any hassle. By creating honest and helpful information, you can increase your search engine traffic, distribute highly shareable content, and grow brand awareness.

Add a FAQs Page to Your Website

If they’re certain questions customers routinely ask, put up a well-rounded website page of Frequently Asked Questions (FAQs). This page helps customers outside of SEO by providing them with a centralized location to have their questions answered. It also can help generate search engine traffic if users search for answers to their common questions. Just remember to keep the answers short. Nobody wants to read an entire blog post worth of content when they need a quick answer. Remember that FAQs might use many different keywords on a page, which is ineffective. Use FAQ page in conjunction with other efforts.

When you understand what your target market wants, it is much easier to create SEO strategies that work. By answering relevant questions through your website, you can increase search engine traffic.

Questions We’ll Ask Before We Start Your Project

When our team first meets with your team, we’re going to ask you a series of questions to ensure that the content we generate for you meets your specific requirements. We surprise many of our clients with the types of questions we ask about language and long-term plans for their brand. To avoid any surprises, here’s a sampling of the types of questions we ask.

What competitor websites do you like?

We don’t copy from the websites of your competitors. However, we need to know A) who you see as your competition and B) what you like. The list of competitors you send us operates in the same space. We need to know what information potential customers expect to see, as well as how we can position your company differently than the competition.

Also, the list of websites you like reveals a lot about what kind of content you like. We aim to make you happy. If every single website you love writes blog posts written in a similar style about similar topics, odds are good that you like this style, too.

What’s the tone?

Do you want your brand to come across as friendly and relatable? Or professional and corporate? These decisions matter when it comes to how your customers see you.

What’s the POV?

Do you want your company to be written about in second (us) or third (the company) person? Do you want to talk to your customers in second (you) or third (customers) person? Depending on your brand’s formality, this will change. Some businesses, such as consultants, may even want to write in first person (I).

If you want to discuss how Triassic Media Group can help with your content marketing and other editorial projects, contact us today.

Positive and Negative Language in Advertising

In copywriting, there are often multiple ways to deliver the same message. By highlighting either the positive or negative, marketers can position their products as they want to. Highway billboards offer great examples of positive and negative language can strongly influence how successful an advertisement is.

When to Use Positive Language

Businesses should try to use positive language in advertising whenever possible. They should highlight why their product or service is the best and avoid the negative angles. This is for two reasons. First, consumers may misunderstand the negative message and attribute that message to the brand. Second, people want to know why they should choose your brand.

For example, if a college offers online classes, there are many ways to say this. All of these are technically true:

  • Enjoy flexibility to take classes when you want to
  • Avoid drama with your fellow students by not seeing them
  • Save money with online textbooks

Of these three, the first is the most powerful. Taking classes online gives you the flexibility to complete work when you want to, despite working a full-time job or parenting. There’s nothing negative about this. This is why so many schools use advertising campaigns with this thought.

Avoiding drama with fellow students is probably true, too. However, it highlights significant weaknesses within online programs. There’s not going to be a classmate you can get coffee with. That’s kind of sad.

In terms of saving money with online textbooks, saving money is almost always good. However, there are a few aspects of this to consider. First, are schools with online textbooks respected as brick and mortar universities? Second, what kind of money do students need to spend for textbooks? In general, you want to avoid advertising that pre-empts these types of questions.

When to Use Negative Language

Charities and PSAs routinely use negative language to influence emotions of their target audience. These advertisers know that they need to make their point in a way that drives people to act. In some instances, negative language works the best.

For example, “Feed the World” is an okay advertisement, but its language is too positive to generate any action. The consumer thinks it would be nice to feed the world, but they don’t feel motivated to do anything about it. A billboard that reads “4,000 of your neighbors didn’t eat last night” with instructions on how to donate food items works much better. People can quickly see it’s a problem close to home that they can fix.

How you use language in your advertising campaign matters. Contact us today if you need a second pair of eyes for your current advertising campaign before it goes out.