3 Tools to Make Content Marketing Easier

Unless content marketing is your job, odds are good that you have to try to fit updating your social media platforms and blogs around your other responsibilities. It’s easy to let your content become out of date. Here are 3 great tools you can use to make your content marketing efforts easier.

Schedule Social Media Posts with Social Pilot

If your company markets on multiple social media platforms, such as Twitter, LinkedIn, and Facebook, you’ll waste time if you try to schedule posts using the social media platform itself. Instead, invest in a tool like Social Pilot to schedule posts across all of these different platforms at once. You don’t necessarily want to post the same exact thing at the same time on every platform. However, sometimes it makes sense to share something on multiple platforms.

Make Sure Your Grammar’s On Point with Grammarly

If you write your own posts, invest in a tool like Grammarly. It’s better than normal spellcheckers and lets you know where your writing can be improved. There’s a free edition that points out problems with contextual spelling and grammar. For around $100 a year, you can get the premium edition that lets you know about advanced grammar issues in your posts.

Check on SEO Performance with Yoast

The goal of most business blogs is to generate traffic, engagement, and increased readership. To accomplish this, the post should be written with search engine optimization (SEO) techniques in mind. Yoast is a free WordPress plug-in you can install to see how you can improve your own SEO. It gives you pointers on keyword density and tactics you can use to help with SEO.

Always remember that marketing tools aren’t infallible. You want to still write stellar content that engages with your readers. If you need help with that, email us at info@triassicmedia.com and we’d be happy to help.

The #1 Business Mistake You’re Making

Even if you think you’re doing everything right to grow your business, there’s one mistake most businesses make and don’t even think about it. They don’t return emails. Whether they’re unsolicited emails or offers you’re not interested in, ignoring emails can make you seem less than professional. Plus, you’ll miss out on potential opportunities.

Why We Ignore Emails

As business owners, you get so many emails it’s hard to manage them all. In some cases, you may get hundreds of emails. Many business owners only respond to emails they feel are urgent or from contacts they already have. Others intend to respond to an email, only to forget about it.

Consequences of Ignoring Emails

When you don’t respond to an email, there are several things that might happen unintentionally. First, you overlook the amount of time the sender took to write that email to you. Maybe they want to buy your product or service, or would, if you responded. Maybe they could solve an issue you’ve been dealing with for awhile.

If someone came to your business’s door, you’d talk to them and not completely ignore them. You never know where you’ll see the person again. Maybe Jose Smith emails you and you ignore it. When you need something from Jose Smith’s company, he might ignore you or fail to give you a great deal.

Your New Email Policy

You want to preserve possible business relationships into the future, so it’s critical you don’t outright ignore emails. You want to be professional. Here is a new email policy worth considering:

Don’t:

  • Respond to newsletters or automated campaigns that have an “Unsubscribe” button.
  • Lash out at unsolicited emails. Don’t let your negativity be in writing.

Do:

  • Respond to emails that don’t have an “Unsubscribe” button, even if you’re not interested.
  • Create a template to quickly respond to these emails to express that you’re not interested, politely.
  • Use the opportunity to market your business. You never know who might need your services and when. They started the conversation, so it’s not unsolicited.

Here’s a version of our template we use to take advantage of the contact opportunity:

Hi there,

Thanks for taking the opportunity to contact the Triassic Media Group, where businesses get the professional copywriting and marketing services they need at a fair and flat price.

While I appreciate your reaching out, I don’t think your proposal is a great fit for our company at this time. I’ll definitely keep your information on file in case I ever need this or someone needs a referral to a company like yours. I’d love to send relevant work your way. We’re all in this together, right? 

If you or someone you know ever needs copywriting services, have them check out our website at: http://www.triassicmedia.com. We’d love to help.

I hope you have a great day.

Thanks!

The Writing and Editing Team at Triassic Media

If you need help crafting your own email response, contact us at info@triassicmedia.com. We’d love to hear your ideas and help you with all of your content writing needs.

Business Growth and Content Marketing

Grow Your Business With Content Marketing

For marketing, as well as, technology professionals, there is one thing that will strongly impact whether or not your businesses will succeed or fail. And it all depends on whether or not content is a part of your business, or not. Why do businesses need a content-driven influence in their organizations? Content is what makes a difference to any size business out there.

Marketing innovation now goes hand in hand with progress

The connection between massive technology advancements and marketing innovation is apparent. The future of digital marketing has changed and excelled in its very own way. In just a matter of a few decades, things have gotten so far beyond billboards and television advertisements, and even banner ads don’t hold the same importance as they once did. It is now much newer methods of data-driven content marketing that really rule.

Big Data and Personalization

In the huge and tremendous word of digital marketing, there are two terms that stand out the most. Big Data and Personalization. Target content that aims straight at your audience, as well as, using special data to provide them with better contextual experiences amidst an innumerable amount of information. This content standpoint is happening now and is one of the best things you can do to grow your company.

The challenge isn’t just about a personal and targeted experience

The content-driven influence shouldn’t just focus itself on being one that is just delivering a more personal and targeted experience. There is so much more involved. It is important to make sure that the content presence is there and to drive it home, meaning you get the content-driven information firmly established. A content-driven presence is one that is highly effective, spot-on and secures itself firmly in place to its target every time.

Make sure you are taking the time to provide quality content to your audience, and watch your business grow.

professional writing

Why Your Business Needs Better Content

Content is, and will always be, king. Why is that? The answer is simple. It’s the attention grabber; it is the one thing that people want more than anything. Therefore, any organization regardless of size will benefit immensely by well-written content. It doesn’t matter if your business is online or not. What matters is that your clients have access to quality content that can benefit from.

Businesses need content to grow and change as a business. Clients need to have regular access to content that can assist them in some way. It can answer questions for them regarding a new industry trend or showcase something of interest. Content is a fan-service and it will keep them coming back. High quality content can also entertain and do lots of other things. Individuals seek out content for solutions, answers, and advice. With that being said here are 5 reasons why you should use content marketing techniques.

  1. Grabs your clients’ attention.
  2. Distinguishes you from competitors.
  3. Generates heathy buzz for your business.
  4. Keeps communication with your clients open.

– and –

  1. Turns potential clients into return customers.

There are many reasons why content marketing helps businesses. Make sure your content is interesting to customers in every way. Content speaks volumes all its own. So, if you are not providing quality content, then what’s the point?

If you are having trouble in developing quality content, Triassic Media Group is here to help. Contact us today to find out more about our business and our content development package.

professional content development

The Benefits of Outsourcing Your Content

It’s simple, content is king. It doesn’t matter if you have a website, blog, or a commerce business online; chances are, you will definitely need content in order to populate your website, landing page, or blog. The best way to get your content needs met on a regular basis is by outsourcing that work to professionals who can get all of your content taken care of promptly, and properly.

Why you should hire a professional business writing service for your content needs?

It’s usually wise to hire a professional. What makes writing any different? Professional writers know the in-and-outs of content development, ones that know how to craft high-quality content in many forms. These many forms can vary from being articles to press releases to blogs to web content. The best writing services will know how to create and deliver numerous tips for content development for any client.

What are the benefits of outsourcing one’s content needs?

When you outsource your content needs, it helps lessen your workload, and that is always a wonderful feeling. Here are some of the benefits that go along with outsourcing content your content needs.

  1. Saves your business time and lessens your workload.
  2. Allows you to concentrate on other important aspects of your business.
  3. Not only is your content written by professionals, but it is also edited and and crafted to perfection.
  4. Professional writing means professional writing. You know how to do business and professional writers know how to write.

Triassic Media Group offers all the content development and editorial to fulfill your business’s needs. From developing your webpage to completely crafting the content your company needs using proven SEO techniques. Contact us today about our content development package!

Business Content

Why Content Marketing Is A Must

Content marketing is one of the big buzz words in business right now, but if you’re company already has a blog, sizable email subscription, and active social media marketing plan you may be wondering why you need to bother with anything more. Content marketing works hand in hand with your company’s current online marketing plan to in a way that helps you to more effectively turn prospective customers into repeat clients.

What Exactly is Content Marketing?

While similar to the content writing you’re already using, content marketing is focused solely on providing valuable content for value’s sake. There’s no call to action, no trying to persuade the reader, just information that is interesting and useful. It’s simple, yet amazingly powerful. And your business can’t afford to not take advantage of it. Here are a couple of reasons why your business should use content marketing.

Target Prospective Customers

Content marketing is almost counter-intuitive because it focuses on providing high value information that your prospective customers would find interesting. Naturally, this translates into content that your current customers find informative, too. But in focusing on your would-be customers, your company continues to draw a greater audience, increasing your social media followers, your newsletter subscription, and your blog readership -all of which translate to increased profits.

Build Trust with your Prospective Customer Base

By focusing on the needs of your would-be customer, you better establish your company as an authority in your industry. In doing so, you also create trust between your company and your potential customers. The more an individual trust your company, the more likely they are to sign up for your newsletter and, more importantly, buy what you’re selling.

Increase Effective Word-of-Mouth Advertising

By providing interesting and informative content related to your industry, you encourage greater sharing of your company’s content and website among potential customers -which increases your marketing reach more than targeting the needs of your current customers could. The more people buzzing about your business the better.

If you are looking for the solution to your content marketing needs contact us today and see what all the buzz around content marketing is about!

Importance of Website

The Importance of Effective Web Design

 

Every day, millions of people search online for services, products and other things they want and need. They no longer rely on phonebooks or wait for that “perfect” item to appear on TV. When someone wants something they turn to the internet. So, if you want to ensure it is your business that is found, there are a number of elements you must be certain to have in place – including a quality web design.

 

When a new client visits your website it is the first impression they are receiving of your entire business. Which means you need to be certain it is a good one. This may require you hire a professional website designer for assistance. They will have the tools and know-how to create a professional and effective website for your business.

Now, the question you have to answer is what makes a quality website?

Creating a Quality Site

There are a number of elements that must be utilized in order to create a website that will encourage visitors to stick around and eventually make a purchase. The web design that you use needs to be well-organized, clean, clear, modern and easy to navigate. It should also help create a brand for your business and motivate the visitor to do business with you, rather than your competitors.

When you have a quality website created, it will be adaptive and responsive in all the different browsers and devices. It is important to test your website in a number of different browsers in order to ensure that it looks right and functions properly no matter what browser is being used by your visitor.

The Importance of a Responsive Site

A professional website designer will also be able to ensure that your site looks great on mobile devices. With more and more people using their phones and other mobile devices to access the internet and search for what they want, you need to ensure the designer creates a responsive site. While this will cost a bit more initially, it will pay off with the additional traffic that you receive.

You cannot have a website created and then just forget about it, either. It is important to continually update the site in order to ensure it continues to encourage visitors to come back and eventually make a purchase. This is, after all, the entire point of your online presence.

business growth

The Importance of Quality Content

Kipling may have said it best, “Words are of course the most powerful drug used by mankind.” With this in mind, you can see how the content on your page is the living soul of your website. Your content is any text or words that are compiled on a web page with the accompanying graphics. The content you present to your readers can be the most powerful tool you have to build relationships with your current and potential customers. While the overall appearance and “feel” of a website is important, the content you include is crucial. There are two ways that your content affects your web presence – the ranking of your site in search engines and the ability for users to find you.

Search Engines

When a search engine is crawling pages of any website they search primarily for relevant content. The content that is present is easy for search engines to pick up on and the higher the quality, the higher you will appear in searches. The fact is that when a person conducts a search, the search engine will provide the highest quality of relative content for the searcher for the given set of keywords.

Users

There are two intentions when someone performs a search through a search engine:

  1. To find general, basic information on a certain topic
    -and-
  2. To find advanced information on some topic or niche that they are familiar with.

Only sites with high-quality content will be able to benefit both types of searchers. Stuffing keywords in hopes of great visibility is no longer feasible, as search engines can pick out the sites that have used this method.

Complete Content: Your Best Friend

There are three components that are found in complete content:

  1. The quality of the information which includes the authenticity and originality of the content you present.
  2. The quality of the presentation or how easy is it for users to find what they are looking for.
    (Tip – Use subheadings and short paragraphs, which are easier for users to scan.)
    -and-
  3. The quality of writing. If you have basic grammar and punctuation mistakes or poor knowledge of the subject, you will not rank very high in search engine results.

Search Engine Optimization Starts with Superior Content

It has been proven that commercial sites that rank high are not well received by users. Why? Because these sites have one main goal: to sell their products. While the graphics may be top notch the availability of quality content is non-existent. While the catchy appearance of the site is appealing, it will not hold the attention of searchers long. The only way to keep users engaged on your site is to provide useful information that is relevant to their search.

Organic Link Building: A Happy Side-Effect of Great Content

If you have great content you can organically build links. When you get links for your site it will increase your popularity and provide you credibility in the search engine rankings. If you have quality content, people will naturally want to link to it, providing the information to others. This is the best way to get natural links, which can be valuable to both your and their customers. The fact is that link exchange programs, or paying to have your link spread, are picked up by the smarter search engines, making your efforts ineffective.

Create the Right Content for Your Site

It is important to understand that not every type of content is right for every site. You need to determine your target group, and then develop content that will appeal to them. In order to make it commercially successful you should consider the different types of content:

  • Supportive content: This helps users to understand any topic from scratch.
  • Marketing content: This content will pre-sell your online product. This should only be used on e-commerce sites.
  • Industry Based Content: This will focus on a specific niche, such as telecommunication, pets, or children.
  • Research articles: This should contain advanced knowledge for searchers looking for more in-depth information about a topic they already understand.
  • SEO Friendly Content: This will help you optimize your site with certain keywords or phrases.

Sometimes it is best to outsource your content to ensure that it will provide optimum results with only informative and information pieces that will engage your readers. If you are unsure how to optimize the content on your site contact the Triassic Media Group today and find out how we can help you with all your content development needs!