Content marketing is one of the big buzz words in business right now, but if you’re company already has a blog, sizable email subscription, and active social media marketing plan you may be wondering why you need to bother with anything more. Content marketing works hand in hand with your company’s current online marketing plan to in a way that helps you to more effectively turn prospective customers into repeat clients.
What Exactly is Content Marketing?
While similar to the content writing you’re already using, content marketing is focused solely on providing valuable content for value’s sake. There’s no call to action, no trying to persuade the reader, just information that is interesting and useful. It’s simple, yet amazingly powerful. And your business can’t afford to not take advantage of it. Here are a couple of reasons why your business should use content marketing.
Target Prospective Customers
Content marketing is almost counter-intuitive because it focuses on providing high value information that your prospective customers would find interesting. Naturally, this translates into content that your current customers find informative, too. But in focusing on your would-be customers, your company continues to draw a greater audience, increasing your social media followers, your newsletter subscription, and your blog readership -all of which translate to increased profits.
Build Trust with your Prospective Customer Base
By focusing on the needs of your would-be customer, you better establish your company as an authority in your industry. In doing so, you also create trust between your company and your potential customers. The more an individual trust your company, the more likely they are to sign up for your newsletter and, more importantly, buy what you’re selling.
Increase Effective Word-of-Mouth Advertising
By providing interesting and informative content related to your industry, you encourage greater sharing of your company’s content and website among potential customers -which increases your marketing reach more than targeting the needs of your current customers could. The more people buzzing about your business the better.
If you are looking for the solution to your content marketing needs contact us today and see what all the buzz around content marketing is about!