Internet Marketing Growth – A Powerful Marketing Tool

April 9, 2021March 29, 2021

Content marketing is arguably the most effective branch of internet marketing that depends almost entirely on content. This marketing aims to capture the reader’s attention and ensure that the brand highlights its benefits. In other words, content marketing revolves around creating value for the reader. To achieve this goal, it needs a variety of techniques. For instance, the best method to get people to read your content is to use SEO (search engine optimization). This is the process of making your content searchable by online users, and it is done through the use of keywords.

Integrating SEO to Your Content Marketing

Search Engine Optimization is a method of getting your content to be ranked in the search engines. It involves improving the site’s design and content and making sure it has the right amount of backlinks. This is done through link building.

Understanding Backlinks

Backlinks are basically links from other websites and can take the form of text links, social media links, blog links, and many other methods. Some backlinks have higher quality than others, depending on the size and popularity of the website. Having a lot of links that come from different high traffic websites such as Digg, Reddit, and so forth can improve your site’s ranking in the search engines, resulting in more visitors and customers.

Using Blog to Promote Your Business

Many internet marketers use blogs for their promotions. Blogs are extremely popular, both among bloggers and with readers who are also potential customers. It allows internet marketers to share their thoughts with readers where they can gain valuable content. Blogs also help spread information about your business and are great platforms for new products or services to be discussed.

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If you want to know more about writing effective blog posts, website pages, press releases, and other digital marketing strategies, contact the Triassic Media Group today by emailing info@triassicmedia.com. We’re happy to help you with your content marketing needs.

Writing an Effective Marketing Email

April 2, 2021March 29, 2021

When you write a marketing email, you need to think of a way to get people to read the first paragraph. This is the first chance they will have to know about you and what you offer. The marketing email should serve as an introduction to your customers. You want it to be a good first impression because it always counts.

Key Elements of a Marketing Email

The best marketing emails contain all these key elements. Starting with a good subject line that instantly grabs the attention of the readers. Next is the first paragraph of the email, which should declare the main idea clearly and concisely. It is also the time to sell your service or product. Your sales pitch should tell the reader why they should pay you for whatever it is that you are offering. You need to present some compelling reasons why they should hire you for your services and what they will get out of hiring you. Don’t forget to spell check your email before sending it out. You also need to check your mailing list if you don’t want to send the same emails to customers you have already sent out because that would only turn people off.

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How Content Marketing and SEO Can Help Your Online Business

March 28, 2021March 28, 2021

For search engine viability or rankings on the SERP (Search Engine Result Page), a website owner needs to optimize their content with useful keywords. This is why SEO and content promotion are the two most important marketing tools around today. They are being used to bring about changes in a business model, increase sales, and reach out to potential customers who may not otherwise be aware of the business. However, creating compelling and effective content is a skill that must be mastered and applied to see results.

UNDERSTANDING THE IMPORTANCE OF KEYWORDS FOR SEO

Search Engine Optimization is a powerful marketing tool. It involves using SEO tools in articles or marketing blogs that are designed to improve the visibility of a business or website within the various search engines. Finding relevant keywords or keyword research can help establish what a website owner’s target audience is looking for on a particular subject. Once keywords have been established, they are incorporated within the text of an article that is an essential tool in content promotion.

USE OF CONTENT PROMOTION TO SEO STRATEGY

Content promotion and Search Engine Optimization are a significant part of marketing strategies for a website to succeed. The ability to create content, both written and video that is interesting to readers is essential to increasing website traffic and ultimately profit. SEO includes many techniques to help a website achieve search engine visibility, such as link building, effective keywords, on-page, and off-page optimization. On the other hand, content promotion includes the use of various types of media, including article marketing, social networking, blogging, and press releases to promote the website’s business content. The combination of these two is a necessary component to achieving the ultimate goal of driving targeted traffic to a website and making money from it.

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Is Content Marketing Really Worth It?

January 20, 2021January 19, 2021

Content marketing is an online form of advertising focused on producing, distributing, and sharing content to a specific audience online for the purpose of promoting a business. You will need to consider some vital elements if you want your content to be regarded as content marketing, so let me tell you about these things now.

Things to Consider For Your Content Marketing

The most important thing to consider when it comes to content marketing is the Google AdSense program. This program has been around since 2003 and was primarily meant for website owners who wanted to monetize their blogs. Now, this is something that everyone in this industry tries to do because the AdSense program is very useful for those who want to make money online without spending too much on advertising. You can choose to have a website or blog to get started.

Creating Right Content For Your Audience

Once you decide to add this to your online business, you will need to focus on producing good content on your website and blog to draw more attention to your product. Your content will be one of the critical elements that will help you gain more exposure to the potential customers who will visit your site or blog.

When you have the right content and keywords, you can easily turn your website or blog into a profitable online business. Eventually, it will grow to a point where you will no longer need AdSense. The key to content marketing is to create relevant and informative content for your target audience, so always remember to put your keywords in the title of your content. This will help Google’s AdSense program to index your content and eventually earn you more money.

How Content Marketing Guidelines Can Help You Get Ahead

January 11, 2021

DEFINING CONTENT MARKETING GUIDELINES

Content Marketing Guidelines is an informative set of rules, voice, tone, and themes on how the company should communicate with the target audience to attract more traffic and increase sales. It should also make sure that the content created for a particular website has a consistent tone. Let us take, for example, the use of words and phrases. These will help define the style of a website and the tone in which visitors of the website are expected to be drawn. While some web content may be casual and informal, others will be formal and elegant. It is essential to ensure that your website adheres to the correct tone to keep people visiting and engaging with your website.

ADVANTAGE AND POINTS TO CONSIDER ABOUT CONTENT MARKETING GUIDELINES

Content Marketing Guidelines can be of great help to the company in terms of the company’s overall promotion and its products and services by creating a message that will resonate with the target audience and create a higher level of sales. If you are a small business, you should note these guidelines and apply them to your content. If you are dealing with a broader audience, you may want to consider hiring a professional web writer who has experience writing content. They will know what is right for your target market and will also be able to provide you with guidelines on how to write the content effectively. In this regard, content marketing guidelines are very important. If the content is too casual, there is a chance that it will not appeal to your audience, and they may turn around and visit another website. On the other hand, if your content is too formal, people may find it difficult to understand.

Many websites and companies out there do not adhere to the correct tone and style. They can be a burden to the company’s image as well as hinder its growth. The content marketing guidelines are meant to give a company an edge and keep it relevant for its intended audience.

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How to Write an Email Marketing Campaign

October 26, 2020October 26, 2020

An email marketing strategy starts with an email sent by a company to a specific list of customers or clients. A good email marketing strategy will generate a number of customers, engage with your list, and help you generate more leads and sales. One of the biggest advantages of email marketing today is that most people still do use email extensively. It is easy to create a list, send emails, manage lists, and send out emails quickly. This article will provide you with a few tips on how to write effective email messages.

Determine Your Email’s Purpose

The first thing that you want to do when designing an email is to determine what the point of the email is. For example, if your email is to sell your product, your subject line should be compelling enough to convince your recipient that your message is valuable. Your email should also have some call-to-action elements. In other words, if you are writing an email to sell you new book, you will want to include a link leading to your book website, a short sales pitch, and a download link to your free eBook. If you are writing an email to inform customers of a special event or promotion, you will need to include a direct call to action.

Utilize Calls To Action

In addition to your title, body, and call to action in the body of the email, your email should also contain a call to action at the end. You will want to include a closing statement that closes the sale, and encourages the recipient to sign up for your mailing list. You will also want to include the name of your mailing list, as well as the address of your website. When you create these signatures, you want to ensure that the text is readable, and does not contain anything that could be deemed offensive by recipients.

Experiment With Email Frequency

Another important part of how to write an email is how often you should send emails to your list. Most email campaigns today send a single email to your list on a daily basis. This is a good strategy because you want to send the message out to people who might be interested in what you have to offer. However, you will want to send out a second email to people who might be interested in joining your mailing list every week, monthly, or quarterly basis. As mentioned above, you want to encourage people to join your mailing list through direct, but quick, contact.

Focus on Easy to Read Content

When it comes to email marketing campaigns, the content of your emails should be conversational and easy to read. In addition, your email should be written in a conversational tone that makes your recipients curious about what you are offering. For example, when sending an email to inform clients that your next conference is tomorrow, it is important to include a call to action and direct the recipients towards the link to your website. This will help your email is viewed more favorably by recipients.

Utilize Keywords Effectively

Another element of how to write an email that helps is using your keywords effectively. Most people use search terms in their email addresses. Therefore, when they are reading the email, they are more likely to open your email and see the links. However, your words should be related to the email topic in question.

Create an Informative Signature Template

A great way to write an email is to use a template with all of your signature lines and body. In other words, you do not want to have your name or company name on each header, only use your company name on the first three lines of your email signature line. This will make your email seem professional. Also, it will make it easier for recipients to skim over your message, as well as make sure that you have included the necessary information that they were looking for.

It is easy to become overwhelmed with email lists. The most effective way to make sure that you are sending the right message to your list and to ensure that your messages are open and read, is to hire a professional to write and deliver your emails. Once you find an agency that can meet your needs, you will begin to realize that it does not take long to build a large email list that is responsive to your marketing efforts.

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Part Three: How to Get Your Donors Excited About Your Crowdfunding Campaign

May 16, 2017April 28, 2017

It is entirely possible to find funding for your cause. People generally want to help solve problems, especially your family and friends. If you go about it in the right way, you can easily find the support that you need to raise funds for your cause. Crowdfunding is a valuable source of support, and will likely continue to be a major influence around the world. Here are some ways that you can keep your donors excited about helping you.

Set Clear Goals and Timelines

Supporting a cause is much like any other action that you take in your personal and professional lives. You need clear goals and timelines so that you can efficiently manage your efforts and produce results. Set clear and achievable goals so that you have something to aim for. In a way, it gamifies your efforts by giving you something to achieve. This works for your donors as well. People are more willing to donate if they feel that they can help you achieve a tangible goal. You are most likely to get donations when people see that you are close to reaching your next goal. It helps them see that even though they can’t donate a lot, the little that they can donate will make a big difference in reaching your next goal.

Thank Donors

Donors want to feel involved and appreciated when they contribute to your cause. When a donor sends you money and support, be sure to thank them immediately. A simple thank you note is enough in most cases and has a big effect on whether that donor spreads the word about your campaign. The more positive feedback that you can give donors, the more likely they are to donate higher amounts, donate multiple times, and tell others about it.

Crowdfunding platforms automate this process for you by automatically responding to donations. You can design a thank you note or gift to send to your donors as a way of giving back to them. The message or gift depends on the campaign that you started. If the campaign is focused on creating a product, you might send them one when it is finished. If the cause does not have a tangible product, then a well-designed thank you note is appropriate. The point is that you want them to feel appreciated for helping you.

Keep Thank You “Gifts” Low in Value

Regardless of the size of the campaign or the donations, thank you gifts should have a low monetary value. Expensive gifts cut into your donations and rub donors the wrong way. They don’t want to feel like their donation is used to send people fancy gifts. They want to know that the money goes towards the solution that you presented that convinced them to donate. Simple, thoughtful gifts are the key to creating a successful thank you gift. For example, a heart-shaped gift with a thank you note on it is appropriate for a campaign that is focused on solving heart-related issues. It is easy to find or design a heart-shaped gift that is relatively inexpensive. The fact that you put in the time and effort to create a relevant gift shows donors that you are more focused on the cause then other things.

Take advantage of this growing trend to make the changes in the world that you feel are right. Don’t forget that your family and your friends can be your biggest supporters if you give them the opportunity. Give everyone the opportunity to support your cause by setting up a campaign and spreading the word.

Part Two: How to Pick Out the Right Crowdfunding Platform

May 9, 2017April 28, 2017

If you want to collect donations for your cause, then you should use one of the popular crowdfunding platforms available online. Crowdfunding platforms make it easy for people to send you money for your cause. Without one, people won’t know where to send the money to. They also help you spread the word about your cause to a wider audience which increases your chances of getting the funding that you need.

In recent years, crowdfunding platforms have made it possible to raise billions-of-dollars for different causes ranging from helping people to creating new products. GoFundMe, Kickstarter, and Patreon are three of the leading platforms, and they each focus on a different type of cause. Here is some information about the most popular options available.

GoFundMe

GoFundMe is likely the leading crowdfunding site for personal causes. If you are looking to find support for a cause like paying medical bills or taking a trip for yourself, then it is the best option. It focuses on the personal cause funding market and has raised billion for these personal projects.

Kickstarter

Kickstarter is a leading platform for funding creative projects. It doesn’t allow you to fund personal projects, but you can use the funds for developing products or starting your business. It is a great way to get started if you want to make a product that can help people, but you lack the funding to finish its development.

Patreon

Patreon is used mainly for creative work that does not produce a purchasable product. Podcasters and other entertainment creatives use it to fund the development of their shows. It is a great way to find funding without having endorsement deals with major companies. Instead, you can get the funding directly from the people that enjoy your form of entertainment even though it’s on a platform where you cannot charge for it.

There are many other platforms that you can choose from. It’s important to read the fine print about these platforms first. All crowdfunding platforms charge fees for their services. Some charge you while others charge your donors. All of this information should be listed on their site or in documents when you sign up.

Easy Marketing Strategies for Great Results

October 25, 2016October 27, 20162 Comments

Business owners are busy enough without adding complicated marketing schemes on top of everything else. Sometimes you just want to invest in easy marketing strategies that work. These are our favorite marketing strategies that are easy and simply work.

Email Newsletters

You get email addresses for current customers and prospects. You send them an email a month that passively reminds them you exist. If you’re lucky, they forward it to friends (new potential customers). There’s a reason most companies still do this.

Blog Posts

Blog posts do three things:

Establish that you’re credible and know what you’re doing.
Generate traffic through search results.
Show customers you’re still actively working your business.

Social Media Campaigns

Triassic Media Group has a complicated relationship with social media platforms. Facebook can be a way to distribute shareable content, advertise special deals, and engage with your customers. However, most of your followers won’t see your content, it quickly moves out of your feed to become obsolete, and has a very low ROI (which is very important to us). We think social media is a good complementary strategy. It should be a part of a larger strategy, not the entire strategy.

If you don’t want to waste another single minute writing your own blog posts, social media campaigns, or email newsletters, contact Triassic Media Group for a custom quote.

Holidays You Should Send Business Holiday Cards For

October 20, 2016October 19, 2016

This month is Halloween and next month is Thanksgiving. Before it’s too late, you should figure out which holidays your business will send out holiday cards for this year and order cards. You can order plain ones or customize them with stellar copy and an eye-catching design.

Why You Should Send Business Holiday Cards

You can use business holiday cards to reconnect with old customers and to remind clients that you value them as people, not just as a revenue source. Sometimes clients simply forget about you because they’re too busy in their own work. A thoughtful card is an easy, non-pushy way to reconnect.

Paper vs. Digital

Unless you’re a technology company trying to highlight how you’re cutting edge and completely digital, you should send out paper holiday cards to your clients. It’s a little more expensive, but so many of your competitors use an email-only approach that you’ll stand out. Actual cards show you’re thoughtful and care about your clients on a personal level. Plus, you can still send marketing emails for the holidays. One does not cancel the other out.

The Holiday List

Here is a list of our favorite holidays your business may want to send holiday cards out for:

Halloween
Thanksgiving
Christmas
Hannukah
General Holiday
New Year’s
Valentine’s Day
Mardi Gras
Memorial Day
Veteran’s Day
Independence Day

Your business holiday cards can help you grow your business. If you’re struggling with what to say, email us at info@triassicmedia.com. We’d love to help craft great copy and come up with a solid marketing plan.