How Content Marketing Guidelines Can Help You Get Ahead

DEFINING CONTENT MARKETING GUIDELINES 

Content Marketing Guidelines is an informative set of rules, voice, tone, and themes on how the company should communicate with the target audience to attract more traffic and increase sales. It should also make sure that the content created for a particular website has a consistent tone. Let us take, for example, the use of words and phrases. These will help define the style of a website and the tone in which visitors of the website are expected to be drawn. While some web content may be casual and informal, others will be formal and elegant. It is essential to ensure that your website adheres to the correct tone to keep people visiting and engaging with your website.

ADVANTAGE AND POINTS TO CONSIDER ABOUT CONTENT MARKETING GUIDELINES

Content Marketing Guidelines can be of great help to the company in terms of the company’s overall promotion and its products and services by creating a message that will resonate with the target audience and create a higher level of sales. If you are a small business, you should note these guidelines and apply them to your content. If you are dealing with a broader audience, you may want to consider hiring a professional web writer who has experience writing content. They will know what is right for your target market and will also be able to provide you with guidelines on how to write the content effectively. In this regard, content marketing guidelines are very important. If the content is too casual, there is a chance that it will not appeal to your audience, and they may turn around and visit another website. On the other hand, if your content is too formal, people may find it difficult to understand.

Many websites and companies out there do not adhere to the correct tone and style. They can be a burden to the company’s image as well as hinder its growth. The content marketing guidelines are meant to give a company an edge and keep it relevant for its intended audience.

READY TO GET STARTED WITH AN AWARD-WINNING COPYWRITING AGENCY?

If you want to know more about writing effective blog posts, website pages, press releases, and other digital marketing strategies, contact the Triassic Media Group today by emailing info@triassicmedia.com. We’re happy to help you with your content marketing needs.

email marketing campaign

How to Write an Email Marketing Campaign

An email marketing strategy starts with an email sent by a company to a specific list of customers or clients. A good email marketing strategy will generate a number of customers, engage with your list, and help you generate more leads and sales. One of the biggest advantages of email marketing today is that most people still do use email extensively. It is easy to create a list, send emails, manage lists, and send out emails quickly. This article will provide you with a few tips on how to write effective email messages.

Determine Your Email’s Purpose

The first thing that you want to do when designing an email is to determine what the point of the email is. For example, if your email is to sell your product, your subject line should be compelling enough to convince your recipient that your message is valuable. Your email should also have some call-to-action elements. In other words, if you are writing an email to sell you new book, you will want to include a link leading to your book website, a short sales pitch, and a download link to your free eBook. If you are writing an email to inform customers of a special event or promotion, you will need to include a direct call to action.

Utilize Calls To Action

In addition to your title, body, and call to action in the body of the email, your email should also contain a call to action at the end. You will want to include a closing statement that closes the sale, and encourages the recipient to sign up for your mailing list. You will also want to include the name of your mailing list, as well as the address of your website. When you create these signatures, you want to ensure that the text is readable, and does not contain anything that could be deemed offensive by recipients.

Experiment With Email Frequency

Another important part of how to write an email is how often you should send emails to your list. Most email campaigns today send a single email to your list on a daily basis. This is a good strategy because you want to send the message out to people who might be interested in what you have to offer. However, you will want to send out a second email to people who might be interested in joining your mailing list every week, monthly, or quarterly basis. As mentioned above, you want to encourage people to join your mailing list through direct, but quick, contact.

Focus on Easy to Read Content

When it comes to email marketing campaigns, the content of your emails should be conversational and easy to read. In addition, your email should be written in a conversational tone that makes your recipients curious about what you are offering. For example, when sending an email to inform clients that your next conference is tomorrow, it is important to include a call to action and direct the recipients towards the link to your website. This will help your email is viewed more favorably by recipients.

Utilize Keywords Effectively

Another element of how to write an email that helps is using your keywords effectively. Most people use search terms in their email addresses. Therefore, when they are reading the email, they are more likely to open your email and see the links. However, your words should be related to the email topic in question.

Create an Informative Signature Template

A great way to write an email is to use a template with all of your signature lines and body. In other words, you do not want to have your name or company name on each header, only use your company name on the first three lines of your email signature line. This will make your email seem professional. Also, it will make it easier for recipients to skim over your message, as well as make sure that you have included the necessary information that they were looking for.

It is easy to become overwhelmed with email lists. The most effective way to make sure that you are sending the right message to your list and to ensure that your messages are open and read, is to hire a professional to write and deliver your emails. Once you find an agency that can meet your needs, you will begin to realize that it does not take long to build a large email list that is responsive to your marketing efforts.

Ready to Get Started with an Award-Winning Copywriting Agency?

If you want to know more about writing effective blog posts, website pages, press releases, and other digital marketing strategies, contact the Triassic Media Group today by emailing info@triassicmedia.com. We’re happy to help you with your content marketing needs.

Crowdfunding

Part Three: How to Get Your Donors Excited About Your Crowdfunding Campaign

It is entirely possible to find funding for your cause. People generally want to help solve problems, especially your family and friends. If you go about it in the right way, you can easily find the support that you need to raise funds for your cause. Crowdfunding is a valuable source of support, and will likely continue to be a major influence around the world. Here are some ways that you can keep your donors excited about helping you.

Set Clear Goals and Timelines

Supporting a cause is much like any other action that you take in your personal and professional lives. You need clear goals and timelines so that you can efficiently manage your efforts and produce results. Set clear and achievable goals so that you have something to aim for. In a way, it gamifies your efforts by giving you something to achieve. This works for your donors as well. People are more willing to donate if they feel that they can help you achieve a tangible goal. You are most likely to get donations when people see that you are close to reaching your next goal. It helps them see that even though they can’t donate a lot, the little that they can donate will make a big difference in reaching your next goal.

Thank Donors

Donors want to feel involved and appreciated when they contribute to your cause. When a donor sends you money and support, be sure to thank them immediately. A simple thank you note is enough in most cases and has a big effect on whether that donor spreads the word about your campaign. The more positive feedback that you can give donors, the more likely they are to donate higher amounts, donate multiple times, and tell others about it.

Crowdfunding platforms automate this process for you by automatically responding to donations. You can design a thank you note or gift to send to your donors as a way of giving back to them. The message or gift depends on the campaign that you started. If the campaign is focused on creating a product, you might send them one when it is finished. If the cause does not have a tangible product, then a well-designed thank you note is appropriate. The point is that you want them to feel appreciated for helping you.

Keep Thank You “Gifts” Low in Value

Regardless of the size of the campaign or the donations, thank you gifts should have a low monetary value. Expensive gifts cut into your donations and rub donors the wrong way. They don’t want to feel like their donation is used to send people fancy gifts. They want to know that the money goes towards the solution that you presented that convinced them to donate. Simple, thoughtful gifts are the key to creating a successful thank you gift. For example, a heart-shaped gift with a thank you note on it is appropriate for a campaign that is focused on solving heart-related issues. It is easy to find or design a heart-shaped gift that is relatively inexpensive. The fact that you put in the time and effort to create a relevant gift shows donors that you are more focused on the cause then other things.

Take advantage of this growing trend to make the changes in the world that you feel are right. Don’t forget that your family and your friends can be your biggest supporters if you give them the opportunity. Give everyone the opportunity to support your cause by setting up a campaign and spreading the word.

Kickstarter

Part Two: How to Pick Out the Right Crowdfunding Platform

If you want to collect donations for your cause, then you should use one of the popular crowdfunding platforms available online. Crowdfunding platforms make it easy for people to send you money for your cause. Without one, people won’t know where to send the money to. They also help you spread the word about your cause to a wider audience which increases your chances of getting the funding that you need.

In recent years, crowdfunding platforms have made it possible to raise billions-of-dollars for different causes ranging from helping people to creating new products. GoFundMe, Kickstarter, and Patreon are three of the leading platforms, and they each focus on a different type of cause. Here is some information about the most popular options available.

GoFundMe

GoFundMe is likely the leading crowdfunding site for personal causes. If you are looking to find support for a cause like paying medical bills or taking a trip for yourself, then it is the best option. It focuses on the personal cause funding market and has raised billion for these personal projects.

Kickstarter

Kickstarter is a leading platform for funding creative projects. It doesn’t allow you to fund personal projects, but you can use the funds for developing products or starting your business. It is a great way to get started if you want to make a product that can help people, but you lack the funding to finish its development.

Patreon

Patreon is used mainly for creative work that does not produce a purchasable product.  Podcasters and other entertainment creatives use it to fund the development of their shows. It is a great way to find funding without having endorsement deals with major companies. Instead, you can get the funding directly from the people that enjoy your form of entertainment even though it’s on a platform where you cannot charge for it.

There are many other platforms that you can choose from. It’s important to read the fine print about these platforms first. All crowdfunding platforms charge fees for their services. Some charge you while others charge your donors. All of this information should be listed on their site or in documents when you sign up.

Easy Marketing Strategies for Great Results

Business owners are busy enough without adding complicated marketing schemes on top of everything else. Sometimes you just want to invest in easy marketing strategies that work. These are our favorite marketing strategies that are easy and simply work.

Email Newsletters

You get email addresses for current customers and prospects. You send them an email a month that passively reminds them you exist. If you’re lucky, they forward it to friends (new potential customers). There’s a reason most companies still do this.

Blog Posts

Blog posts do three things:

  1. Establish that you’re credible and know what you’re doing.
  2. Generate traffic through search results.
  3. Show customers you’re still actively working your business.

Social Media Campaigns

Triassic Media Group has a complicated relationship with social media platforms. Facebook can be a way to distribute shareable content, advertise special deals, and engage with your customers. However, most of your followers won’t see your content, it quickly moves out of your feed to become obsolete, and has a very low ROI (which is very important to us). We think social media is a good complementary strategy. It should be a part of a larger strategy, not the entire strategy.

If you don’t want to waste another single minute writing your own blog posts, social media campaigns, or email newsletters, contact Triassic Media Group for a custom quote.

Holidays You Should Send Business Holiday Cards For

This month is Halloween and next month is Thanksgiving. Before it’s too late, you should figure out which holidays your business will send out holiday cards for this year and order cards. You can order plain ones or customize them with stellar copy and an eye-catching design.

Why You Should Send Business Holiday Cards

You can use business holiday cards to reconnect with old customers and to remind clients that you value them as people, not just as a revenue source. Sometimes clients simply forget about you because they’re too busy in their own work. A thoughtful card is an easy, non-pushy way to reconnect.

Paper vs. Digital

Unless you’re a technology company trying to highlight how you’re cutting edge and completely digital, you should send out paper holiday cards to your clients. It’s a little more expensive, but so many of your competitors use an email-only approach that you’ll stand out. Actual cards show you’re thoughtful and care about your clients on a personal level. Plus, you can still send marketing emails for the holidays. One does not cancel the other out.

The Holiday List

Here is a list of our favorite holidays your business may want to send holiday cards out for:

  • Halloween
  • Thanksgiving
  • Christmas
  • Hannukah
  • General Holiday
  • New Year’s
  • Valentine’s Day
  • Mardi Gras
  • Memorial Day
  • Veteran’s Day
  • Independence Day

Your business holiday cards can help you grow your business. If you’re struggling with what to say, email us at info@triassicmedia.com. We’d love to help craft great copy and come up with a solid marketing plan.

Why Content Marketers Fall Behind on Their Own Marketing

Some people say that teachers have the most unruly children and that doctors make the worst patients. Sometimes content marketers fall behind on their own content marketing. In 2017, we’re going to change this and we want to share with you how.

We’ve Been Busy Content Marketing for Clients

Triassic Media Group completed 200 to 300 client projects a month for every month in 2016. For a company that spends so much time ensuring our projects are top notch and our “smedium”size, this is a HUGE number. Like many of the business owners we meet, we’ve put our own internal content marketing campaigns on the backburner.

We Know This is Not an Excuse

Confession time? We’ve kept up with our Write Bytes Blog because it’s a great lead tool for us and we’re being syndicated. We know this isn’t an excuse for not focusing on our own marketing. As a team, we decided that if we can get stellar results for clients with content marketing, we need to show our future clients why they should choose us not only based on word-of-mouth advertising and our existing client portfolio, but on our own content marketing efforts.

We’re Revamping Our Content Marketing for 2017

We’re really excited about what’s coming in 2017 for our clients and us. You can expect:

  • Revamped website copy that more clearly articulates what we offer and why you should care.
  • New free guides, resources, and tools for our existing and future clients on topics you routinely pay our team for guidance on.
  • More consistent email newsletters, since we know you want to keep better tabs on what’s going on here.
  • and more…we can’t share everything right now. We want you to be surprised like it’s your birthday.

Thank you for continuing to support Triassic Media Group and relying on us to write the stellar content your company needs. We’re excited about our shared future.

Positive and Negative Language in Advertising

In copywriting, there are often multiple ways to deliver the same message. By highlighting either the positive or negative, marketers can position their products as they want to. Highway billboards offer great examples of positive and negative language can strongly influence how successful an advertisement is.

When to Use Positive Language

Businesses should try to use positive language in advertising whenever possible. They should highlight why their product or service is the best and avoid the negative angles. This is for two reasons. First, consumers may misunderstand the negative message and attribute that message to the brand. Second, people want to know why they should choose your brand.

For example, if a college offers online classes, there are many ways to say this. All of these are technically true:

  • Enjoy flexibility to take classes when you want to
  • Avoid drama with your fellow students by not seeing them
  • Save money with online textbooks

Of these three, the first is the most powerful. Taking classes online gives you the flexibility to complete work when you want to, despite working a full-time job or parenting. There’s nothing negative about this. This is why so many schools use advertising campaigns with this thought.

Avoiding drama with fellow students is probably true, too. However, it highlights significant weaknesses within online programs. There’s not going to be a classmate you can get coffee with. That’s kind of sad.

In terms of saving money with online textbooks, saving money is almost always good. However, there are a few aspects of this to consider. First, are schools with online textbooks respected as brick and mortar universities? Second, what kind of money do students need to spend for textbooks? In general, you want to avoid advertising that pre-empts these types of questions.

When to Use Negative Language

Charities and PSAs routinely use negative language to influence emotions of their target audience. These advertisers know that they need to make their point in a way that drives people to act. In some instances, negative language works the best.

For example, “Feed the World” is an okay advertisement, but its language is too positive to generate any action. The consumer thinks it would be nice to feed the world, but they don’t feel motivated to do anything about it. A billboard that reads “4,000 of your neighbors didn’t eat last night” with instructions on how to donate food items works much better. People can quickly see it’s a problem close to home that they can fix.

How you use language in your advertising campaign matters. Contact us today if you need a second pair of eyes for your current advertising campaign before it goes out.

3 Tools to Make Content Marketing Easier

Unless content marketing is your job, odds are good that you have to try to fit updating your social media platforms and blogs around your other responsibilities. It’s easy to let your content become out of date. Here are 3 great tools you can use to make your content marketing efforts easier.

Schedule Social Media Posts with Social Pilot

If your company markets on multiple social media platforms, such as Twitter, LinkedIn, and Facebook, you’ll waste time if you try to schedule posts using the social media platform itself. Instead, invest in a tool like Social Pilot to schedule posts across all of these different platforms at once. You don’t necessarily want to post the same exact thing at the same time on every platform. However, sometimes it makes sense to share something on multiple platforms.

Make Sure Your Grammar’s On Point with Grammarly

If you write your own posts, invest in a tool like Grammarly. It’s better than normal spellcheckers and lets you know where your writing can be improved. There’s a free edition that points out problems with contextual spelling and grammar. For around $100 a year, you can get the premium edition that lets you know about advanced grammar issues in your posts.

Check on SEO Performance with Yoast

The goal of most business blogs is to generate traffic, engagement, and increased readership. To accomplish this, the post should be written with search engine optimization (SEO) techniques in mind. Yoast is a free WordPress plug-in you can install to see how you can improve your own SEO. It gives you pointers on keyword density and tactics you can use to help with SEO.

Always remember that marketing tools aren’t infallible. You want to still write stellar content that engages with your readers. If you need help with that, email us at info@triassicmedia.com and we’d be happy to help.

The #1 Business Mistake You’re Making

Even if you think you’re doing everything right to grow your business, there’s one mistake most businesses make and don’t even think about it. They don’t return emails. Whether they’re unsolicited emails or offers you’re not interested in, ignoring emails can make you seem less than professional. Plus, you’ll miss out on potential opportunities.

Why We Ignore Emails

As business owners, you get so many emails it’s hard to manage them all. In some cases, you may get hundreds of emails. Many business owners only respond to emails they feel are urgent or from contacts they already have. Others intend to respond to an email, only to forget about it.

Consequences of Ignoring Emails

When you don’t respond to an email, there are several things that might happen unintentionally. First, you overlook the amount of time the sender took to write that email to you. Maybe they want to buy your product or service, or would, if you responded. Maybe they could solve an issue you’ve been dealing with for awhile.

If someone came to your business’s door, you’d talk to them and not completely ignore them. You never know where you’ll see the person again. Maybe Jose Smith emails you and you ignore it. When you need something from Jose Smith’s company, he might ignore you or fail to give you a great deal.

Your New Email Policy

You want to preserve possible business relationships into the future, so it’s critical you don’t outright ignore emails. You want to be professional. Here is a new email policy worth considering:

Don’t:

  • Respond to newsletters or automated campaigns that have an “Unsubscribe” button.
  • Lash out at unsolicited emails. Don’t let your negativity be in writing.

Do:

  • Respond to emails that don’t have an “Unsubscribe” button, even if you’re not interested.
  • Create a template to quickly respond to these emails to express that you’re not interested, politely.
  • Use the opportunity to market your business. You never know who might need your services and when. They started the conversation, so it’s not unsolicited.

Here’s a version of our template we use to take advantage of the contact opportunity:

Hi there,

Thanks for taking the opportunity to contact the Triassic Media Group, where businesses get the professional copywriting and marketing services they need at a fair and flat price.

While I appreciate your reaching out, I don’t think your proposal is a great fit for our company at this time. I’ll definitely keep your information on file in case I ever need this or someone needs a referral to a company like yours. I’d love to send relevant work your way. We’re all in this together, right? 

If you or someone you know ever needs copywriting services, have them check out our website at: http://www.triassicmedia.com. We’d love to help.

I hope you have a great day.

Thanks!

The Writing and Editing Team at Triassic Media

If you need help crafting your own email response, contact us at info@triassicmedia.com. We’d love to hear your ideas and help you with all of your content writing needs.