If you’re a small business owner, you want to maximize your marketing dollars to get the best results with the least amount of cash. They’ll look for promotions and buy content in bundles to save money. However, many business owners miss the cheapest opportunity around.

Your Social Media Bio

Most people don’t think of their personal social media account bios as a place to market their business, but it is. Sure, you don’t want to be that person who fills up their feed with promotional content or spam message all of your high school friends. However, you can and should use your social media bio to succinctly say what it is you do and why people should care. People are naturally curious about other people’s jobs, so make sure to use it wisely.

What Not To Say

Do not say “business owner” at a company they don’t recognize or simply “Self-Employed.” It might be cute but it says little about who you are and what you offer them. You want to maximize this opportunity to say what you do in something they recognize.

What to Say

Find how to translate what it is you do into what they understand and need. If you own a soap company, don’t say you’re the owner of a soap company. Say you’re an artisan soap maker with products available at this website. If you sell IT services, the word consultant means nothing. Use your bio to say what type of products you sell or have expertise in. Let them know.

You should never harass your friends to be your customers. Many of them won’t be. But someone might know someone that might.