5 Common Grammar Mistakes In Writing To Avoid

This is a guest post from an awesome freelance writer we work with named Mary Cullen. To learn more about Mary, check out her portfolio at: https://marycullen.contently.com/

There are many common mistakes that are made when people are writing. Whether writing a letter, an essay, an article or an email, it is important to be conscious of what you are writing. Here are 5 common mistakes people make that can be easily avoided and some simple examples to help you remember.  

Your / You’re

Your and you’re are commonly used incorrectly when writing. Understanding the difference between the two can help you to avoid making this mistake. Your is possessive meaning belonging to you. Examples of your would be: your dog, your car, your house. You’re is a contraction meaning you are. Examples of you’re would be: you’re beautiful, you’re an inspiration, you’re a hard worker. 

Two / Too / To

When looking at the words to, too and two, the two is the least of the problems when using these words incorrectly in writing. This is because the word two is a number and is only used as a number. The words to and too however are more commonly misused. Remembering that too is an adverb that can mean “excessively” or “also”, can help to avoid using it improperly. Examples of too would be: The soup is too hot., or She will be going too. To is a preposition and has multiple meanings. Examples of to would be: I am going to the movies., The toy belongs to the child. 

Their / There / They’re

These words, even though they sound the same when spoken, provoke different meaning when used properly in writing. Their is possessive and shows ownership. Examples of their would be: Their cat is in our bushes., We are going to their house. There is an adverb and shows a place or direction. Examples of there would be: Let’s sit over there., We are going there tomorrow. They’re is a contraction meaning they are. Examples of they’re would be: I know they’re going as well., They’re at the store already.  

It’s / Its

The use of these two words is seen incorrectly in writing consistently. As simple as it may seem to get it right, it seems just as simple to make this mistake. It’s is a contraction meaning it is or it has. Check your sentence. Replace it’s with it is or it has and see if it makes sense. Examples of it’s would be: It’s raining in the city today., Wear a jacket when it’s cold out. Its shows possession. Examples of its would be: The cat ate its food., The tree lost its leaves. 

Affect / Effect

The confusion around the use of these words is real and extremely common. Knowing the difference between the two is key to avoiding misusing them. Affect is a verb and will cause a change in something or influence it. Examples of affect would be: The amount of rain will affect the time we leave., Your experience will affect whether or not you are considered for the position. Effect is a noun and can be usually thought of as the result of change. Examples of effect would be: A good night’s sleep can have a positive effect on your health., The effect from the medicine was immediate.

Grammar mistakes within the English language happen every minute of every day. With the use of contractions, homophones, silent e, and so much more, writing can become confusing. Find examples of the words that confuse you, write them down for reference, and go and write with confidence.

Mary Cullen is a freelance writer living in Tampa Florida. She likes to write about marketing, lifestyle, health and fitness. To hire Mary for freelance writing assignments email mecullen50@gmail.com

Should I Start A Company Blog?

With so many social media platforms and online tools, knowing which ones to maintain a company presence on can be difficult. One tool all companies should utilize is adding a blog to your company’s website. Here are some of the benefits of starting a company blog.

Increase Organic Traffic

Blogging is an ideal way to incorporate SEO best practices into your company’s website, which can help it rank higher in search engine results. Blog posts can be created from lists of common questions your customers have, keywords they use when looking for a business like yours, and its services. This gives your website more pages to attract traffic. 

Low Cost Campaigns

If your company already pays for its website hosting and domain, it doesn’t cost anything to put up a blog post. While you might have to pay a writer or a staff member once to create the blog content, you won’t have to pay anything to publish it. You can then share your company’s original content on your business’s Facebook page and Twitter account to expand its reach even further without investing more money into it. 

If social media shares of your company’s blog posts drive more traffic to your website in a way that increases sales or other key metrics, investing in paid social campaigns could be another relatively low cost way to benefit from blog post content. As long as you’ve narrowed your target audience and have clear goals identified, paid social media campaigns can be successful. It is just imperative that you monitor it for results and adjust the campaign if needed. There’s no reason to pay for a social media campaign that isn’t garnering results.

Benefit from Evergreen Content

Evergreen content remains relevant over time. Unlike a blog post that features information about the employee of the month (who will likely leave someday) or upcoming menu items for a restaurant, evergreen content will remain accurate even several years after it is posted. This makes evergreen content more valuable as the same blog post can continue to attract visitors, bulk up the amount of quality content on your company’s website, and be shared over time.

Become an Industry Expert

Customers want to buy products and services from the best, most informed companies in the market. When you want to buy high quality outdoor sporting equipment, most customers want to buy it from REI over Ralph’s Sports Goods. REI publishes so much educational blog content and guides on its website, product catalogs, and other digital marketing content. It is seen as an industry leader and an expert. Having a company blog can help you develop that kind of industry expertise.

There are two key factors in developing industry expertise through blog content. First, your blog’s content must provide valuable information that your target audience wants to know about. In the case of REI, teaching customers how to skateboard enables people to learn how to participate in a new hobby. These customers wouldn’t have otherwise purchased a skateboard just might. They feel better buying a skateboard from a company with established expertise.

Second, the content must be better than the blog content that already exists. It isn’t enough to simply regurgitate the information that you can find on competitor websites and online publications. Craft compelling posts that delve deeper into topics and give a fresh perspective.

There are many reasons to start a company blog, from increased website traffic to developing long lasting, evergreen content. If you opt to start a company blog, decide how often to post and stick with it. Consistent blog posts perform better than one-off blog posts.

 

Business Marketing Lessons from Donald Trump

This is not a political post. It doesn’t matter whether you hate President Donald Trump or think he’s the freshest breath of air. It doesn’t matter what you think of his politics or the future.

As a business owner, there are a lot of business marketing lessons that you can learn from Donald Trump and his presidency. This post focuses on that. Here are just three of the business marketing lessons you can learn from President Donald Trump.

Diversion

There is some speculation that Donald Trump uses Twitter as a way to distract or divert the attention of the public away from something else. As a business owner, this is a marketing lesson worth learning. You have a lot of control over how your marketing efforts are perceived by using the power of diversion.

For example, let’s assume your company received some negative reviews that you don’t agree with online on your company’s Facebook page. You’re concerned about how the negative attention will impact your company. You could fight with the customer, leaving defensive feedback. However, you know this won’t go well.

Instead, you can create a diversion so new customers stay on the message you want them to see. First, ask your happy customers to leave reviews on your page about their honest experiences, since happy customers are less likely to leave feedback than unhappy ones. Second, create a social media campaign that showcases your favorite customers. This will attract attention away from the negative reviews.

Silence

Something that Donald Trump’s critics and supporters agree upon is that silence would go a long way toward fixing public perception. This is exceptionally true in business.

Do you remember SeaWorld’s initial response to the flack they got from the documentary called Blackfish? The company became offensive and defensive, which aren’t flattering responses.

If the company stayed silent about it instead of trolling the haters, the company might have sustained less damage over the long haul. Any time your company faces adversity, weigh the benefits of changing the conversation, which SeaWorld could have done earlier by focusing more on its conservation efforts earlier, or staying silent.

Clear Messaging

Donald Trump has a casual way of writing that makes it difficult to fully understand what he’s saying. Confefe aside, there’s something to be said about honesty and clarity, as well as using direct langauge.  This has been evident with the recent transgender military ban and the previous Muslim ban. Clear messaging would have gone far.

In the case of your company, make sure whatever message you send out is consistent. If your policy is to not give away free sauces, all of your locations need to have the same policy.

If you need help crafting high quality written content, email us directly at info@triassicmedia.com. We’d love to help.

How to Explain Website Development to Your Grandparents

When you think about the history of personal computing, most people have only had access to laptops and desktop computers in their homes for the past 20 or so years. For senior citizens, many of them never had to learn how to use a computer or to look something up on the internet. As such, it can be difficult for them to understand why website development is such an important aspect of your business.

Here’s how to explain website development to your grandparents.

The Business Directory or Phone Book

Most senior citizens know how important it was to keep a copy of any business directory or phone book that they got, just in case they needed to get in touch with a local business. After all, you never know when you’d need a plumber or a roofer.

Let them know how websites now serve as a phone book of sorts. When prospective customers need a plumber or a roofer, they’d search for one in a search engine like Google. The business’s website is what would show up. Instead of having a single line to let customers know about their services, the business has an unlimited amount of pages.

The First Impression

While many businesses still rely on business cards and brochures as a part of their marketing efforts, a website is a business’s first impression. While a professional, well-written website says a lot about what it would be like to work with a business, a typo-filled website with little content says the opposite.

If you need help creating a professional website, contact the Triassic Media Group at info@triassicmedia.com.

How to Save Money on Your New Business

When you first start a business, you aren’t likely to see any profit for 2 years. (Most businesses won’t make profit until this time). Plus, you’ll see an increased amount of expenses. If you quite your full time job to start your business, you’ll have to find a different way to pay your bills and your savings will seem to drain quickly. Even if you kept your job, marketing materials and the sheer costs of growing your business can make it seem like you have no money…ever.

Here are some simple strategies to save money on your new business.

Do It Yourself

Whatever you can do yourself, try to do it yourself. If you need to make cold calls, make them yourself. If you feel that you’re terrible at it, cold calling is a skill you can learn about and practice. If envelopes need to be stuffed, don’t pay your family member to do it. Stuff them on your own.

Sometimes it doesn’t make sense to do it yourself. This is when learning a new skill would take up a tremendous amount of time you could use selling or the task requires expertise to complete correctly. Some tasks not worth trying to do it yourself:

  • Building a Website
  • Designing a Logo
  • Writing Website Content

Avoid Lead Generation Scams

You don’t need to pay someone to list your business in an online directory, as you can do this yourself. You also don’t need someone to find your business leads. Finding leads can be extremely simple to do, especially when you first start out. To get your first set of business leads:

  • Attend networking meetings to meet other businesses
  • Go door to door introducing yourself at an office park
  • Pay a nominal fee to participate in a vendor event
  • Perform a simple Google search for relevant businesses to your target market

Choose Free Alternatives

One of the biggest mistakes that new businesses make is that new business owners choose a high price solution they think they need instead of a free solution. Perhaps they do not know that a free solution is available or that it is somehow inferior to a paid solution. Other times there are free versions available of some of the most popular programs.

If you’re a new business owner, become extremely familiar with the following free programs. They’ll save you money and hassle.

It’s an exciting time to start a business. However, it’s also difficult. If you’d like some help along the way, email info@triassicmedia.com. We’d love to be your partner in business success.

 

celebration

Triassic Media Group’s 2016 Recap

2016 has been a monumental year for the Triassic Media Group. Sure, we’ve had our share of setbacks, like when our neighbors turned off our air conditioning over the summer. But this year’s had so many achievements, too! Here are some of the best highlights of 2016:

  • We completed more than 1,800 different projects for our clients!
  • We beat our goal of 40 new long-term clients and secured 45 new clients.
  • We moved our headquarters to the Madison Building in downtown Tampa.
  • Our team grew to include Elaine, Lindsey, Rick, Russell, Aloisa, Anna, Andrea, Jacquelyn, Larissa, Shamima, and Sophie.

How did your business grow in 2016? How can we help you grow in 2017?

 

4 Times To Thank Your Customers

It’s easy to overlook your customers when your busy. You take them for granted without meaning to or forget to thank them for contributing to your business’s success. Here are four times you should remember to thank your customers.

After a Transaction

When your customers choose your company to spend money with, go ahead and thank them for their business. It can be as simple as starting an email with a final client deliverables with “Thank you for your business. I’ve attached the documents…”

During Thanksgiving

Instead of sending out Christmas cards to all of your clients, some of whom may not even celebrate Christmas, consider sending out a Thanksgiving card instead. You can have them printed for very little money from VistaPrint. You can let your clients know how much you appreciate them and wish them well throughout the holiday season. Since people are already in a happy mood for Thanksgiving, it’s a perfect time to reach out.

End of the Year

At the Triassic Media Group, we spend the last few weeks of every year making a list of all of the clients we’ve helped. We think about how we can cultivate long-term partnerships with many of our favorites. During this time, we like to say thanks to clients who made a difference in our bottom line or who are particularly awesome. After all, it is our clients that make our business what it is. We’re incredibly grateful for all of them.

Milestones

Celebrate milestones with your clients. Send them a thank you after each year you spend working together. They might not even realize how long you’ve been working together. Thanking them is a great way to remind them.

While thanking your clients for their business is good business manners, it’s also a way to get your business’s name back in front of your customers. People love positive attention and being thanked. They’ll remember your business for it.

5 Business Development Blog Posts

Business development is one aspect of your business that you should never let fall to the wayside. What effort you put into your marketing efforts today can impact your business for months.We’ve rounded up 5 of our favorite business development blog posts to give you more information about customer acquisition, marketing, and business partnerships.

If you’re looking for a partner to help you develop your business’s marketing and website creation efforts, the Triassic Media Group can help.

 

 

The Cheapest Marketing for Your Business

If you’re a small business owner, you want to maximize your marketing dollars to get the best results with the least amount of cash. They’ll look for promotions and buy content in bundles to save money. However, many business owners miss the cheapest opportunity around.

Your Social Media Bio

Most people don’t think of their personal social media account bios as a place to market their business, but it is. Sure, you don’t want to be that person who fills up their feed with promotional content or spam message all of your high school friends. However, you can and should use your social media bio to succinctly say what it is you do and why people should care. People are naturally curious about other people’s jobs, so make sure to use it wisely.

What Not To Say

Do not say “business owner” at a company they don’t recognize or simply “Self-Employed.” It might be cute but it says little about who you are and what you offer them. You want to maximize this opportunity to say what you do in something they recognize.

What to Say

Find how to translate what it is you do into what they understand and need. If you own a soap company, don’t say you’re the owner of a soap company. Say you’re an artisan soap maker with products available at this website. If you sell IT services, the word consultant means nothing. Use your bio to say what type of products you sell or have expertise in. Let them know.

You should never harass your friends to be your customers. Many of them won’t be. But someone might know someone that might.