Business Marketing Lessons from Donald Trump

This is not a political post. It doesn’t matter whether you hate President Donald Trump or think he’s the freshest breath of air. It doesn’t matter what you think of his politics or the future.

As a business owner, there are a lot of business marketing lessons that you can learn from Donald Trump and his presidency. This post focuses on that. Here are just three of the business marketing lessons you can learn from President Donald Trump.

Diversion

There is some speculation that Donald Trump uses Twitter as a way to distract or divert the attention of the public away from something else. As a business owner, this is a marketing lesson worth learning. You have a lot of control over how your marketing efforts are perceived by using the power of diversion.

For example, let’s assume your company received some negative reviews that you don’t agree with online on your company’s Facebook page. You’re concerned about how the negative attention will impact your company. You could fight with the customer, leaving defensive feedback. However, you know this won’t go well.

Instead, you can create a diversion so new customers stay on the message you want them to see. First, ask your happy customers to leave reviews on your page about their honest experiences, since happy customers are less likely to leave feedback than unhappy ones. Second, create a social media campaign that showcases your favorite customers. This will attract attention away from the negative reviews.

Silence

Something that Donald Trump’s critics and supporters agree upon is that silence would go a long way toward fixing public perception. This is exceptionally true in business.

Do you remember SeaWorld’s initial response to the flack they got from the documentary called Blackfish? The company became offensive and defensive, which aren’t flattering responses.

If the company stayed silent about it instead of trolling the haters, the company might have sustained less damage over the long haul. Any time your company faces adversity, weigh the benefits of changing the conversation, which SeaWorld could have done earlier by focusing more on its conservation efforts earlier, or staying silent.

Clear Messaging

Donald Trump has a casual way of writing that makes it difficult to fully understand what he’s saying. Confefe aside, there’s something to be said about honesty and clarity, as well as using direct langauge.  This has been evident with the recent transgender military ban and the previous Muslim ban. Clear messaging would have gone far.

In the case of your company, make sure whatever message you send out is consistent. If your policy is to not give away free sauces, all of your locations need to have the same policy.

If you need help crafting high quality written content, email us directly at info@triassicmedia.com. We’d love to help.

How to Explain Website Development to Your Grandparents

When you think about the history of personal computing, most people have only had access to laptops and desktop computers in their homes for the past 20 or so years. For senior citizens, many of them never had to learn how to use a computer or to look something up on the internet. As such, it can be difficult for them to understand why website development is such an important aspect of your business.

Here’s how to explain website development to your grandparents.

The Business Directory or Phone Book

Most senior citizens know how important it was to keep a copy of any business directory or phone book that they got, just in case they needed to get in touch with a local business. After all, you never know when you’d need a plumber or a roofer.

Let them know how websites now serve as a phone book of sorts. When prospective customers need a plumber or a roofer, they’d search for one in a search engine like Google. The business’s website is what would show up. Instead of having a single line to let customers know about their services, the business has an unlimited amount of pages.

The First Impression

While many businesses still rely on business cards and brochures as a part of their marketing efforts, a website is a business’s first impression. While a professional, well-written website says a lot about what it would be like to work with a business, a typo-filled website with little content says the opposite.

If you need help creating a professional website, contact the Triassic Media Group at info@triassicmedia.com.

How to Save Money on Your New Business

When you first start a business, you aren’t likely to see any profit for 2 years. (Most businesses won’t make profit until this time). Plus, you’ll see an increased amount of expenses. If you quite your full time job to start your business, you’ll have to find a different way to pay your bills and your savings will seem to drain quickly. Even if you kept your job, marketing materials and the sheer costs of growing your business can make it seem like you have no money…ever.

Here are some simple strategies to save money on your new business.

Do It Yourself

Whatever you can do yourself, try to do it yourself. If you need to make cold calls, make them yourself. If you feel that you’re terrible at it, cold calling is a skill you can learn about and practice. If envelopes need to be stuffed, don’t pay your family member to do it. Stuff them on your own.

Sometimes it doesn’t make sense to do it yourself. This is when learning a new skill would take up a tremendous amount of time you could use selling or the task requires expertise to complete correctly. Some tasks not worth trying to do it yourself:

  • Building a Website
  • Designing a Logo
  • Writing Website Content

Avoid Lead Generation Scams

You don’t need to pay someone to list your business in an online directory, as you can do this yourself. You also don’t need someone to find your business leads. Finding leads can be extremely simple to do, especially when you first start out. To get your first set of business leads:

  • Attend networking meetings to meet other businesses
  • Go door to door introducing yourself at an office park
  • Pay a nominal fee to participate in a vendor event
  • Perform a simple Google search for relevant businesses to your target market

Choose Free Alternatives

One of the biggest mistakes that new businesses make is that new business owners choose a high price solution they think they need instead of a free solution. Perhaps they do not know that a free solution is available or that it is somehow inferior to a paid solution. Other times there are free versions available of some of the most popular programs.

If you’re a new business owner, become extremely familiar with the following free programs. They’ll save you money and hassle.

It’s an exciting time to start a business. However, it’s also difficult. If you’d like some help along the way, email info@triassicmedia.com. We’d love to be your partner in business success.

 

celebration

Triassic Media Group’s 2016 Recap

2016 has been a monumental year for the Triassic Media Group. Sure, we’ve had our share of setbacks, like when our neighbors turned off our air conditioning over the summer. But this year’s had so many achievements, too! Here are some of the best highlights of 2016:

  • We completed more than 1,800 different projects for our clients!
  • We beat our goal of 40 new long-term clients and secured 45 new clients.
  • We moved our headquarters to the Madison Building in downtown Tampa.
  • Our team grew to include Elaine, Lindsey, Rick, Russell, Aloisa, Anna, Andrea, Jacquelyn, Larissa, Shamima, and Sophie.

How did your business grow in 2016? How can we help you grow in 2017?

 

4 Times To Thank Your Customers

It’s easy to overlook your customers when your busy. You take them for granted without meaning to or forget to thank them for contributing to your business’s success. Here are four times you should remember to thank your customers.

After a Transaction

When your customers choose your company to spend money with, go ahead and thank them for their business. It can be as simple as starting an email with a final client deliverables with “Thank you for your business. I’ve attached the documents…”

During Thanksgiving

Instead of sending out Christmas cards to all of your clients, some of whom may not even celebrate Christmas, consider sending out a Thanksgiving card instead. You can have them printed for very little money from VistaPrint. You can let your clients know how much you appreciate them and wish them well throughout the holiday season. Since people are already in a happy mood for Thanksgiving, it’s a perfect time to reach out.

End of the Year

At the Triassic Media Group, we spend the last few weeks of every year making a list of all of the clients we’ve helped. We think about how we can cultivate long-term partnerships with many of our favorites. During this time, we like to say thanks to clients who made a difference in our bottom line or who are particularly awesome. After all, it is our clients that make our business what it is. We’re incredibly grateful for all of them.

Milestones

Celebrate milestones with your clients. Send them a thank you after each year you spend working together. They might not even realize how long you’ve been working together. Thanking them is a great way to remind them.

While thanking your clients for their business is good business manners, it’s also a way to get your business’s name back in front of your customers. People love positive attention and being thanked. They’ll remember your business for it.

5 Business Development Blog Posts

Business development is one aspect of your business that you should never let fall to the wayside. What effort you put into your marketing efforts today can impact your business for months.We’ve rounded up 5 of our favorite business development blog posts to give you more information about customer acquisition, marketing, and business partnerships.

If you’re looking for a partner to help you develop your business’s marketing and website creation efforts, the Triassic Media Group can help.

 

 

The Cheapest Marketing for Your Business

If you’re a small business owner, you want to maximize your marketing dollars to get the best results with the least amount of cash. They’ll look for promotions and buy content in bundles to save money. However, many business owners miss the cheapest opportunity around.

Your Social Media Bio

Most people don’t think of their personal social media account bios as a place to market their business, but it is. Sure, you don’t want to be that person who fills up their feed with promotional content or spam message all of your high school friends. However, you can and should use your social media bio to succinctly say what it is you do and why people should care. People are naturally curious about other people’s jobs, so make sure to use it wisely.

What Not To Say

Do not say “business owner” at a company they don’t recognize or simply “Self-Employed.” It might be cute but it says little about who you are and what you offer them. You want to maximize this opportunity to say what you do in something they recognize.

What to Say

Find how to translate what it is you do into what they understand and need. If you own a soap company, don’t say you’re the owner of a soap company. Say you’re an artisan soap maker with products available at this website. If you sell IT services, the word consultant means nothing. Use your bio to say what type of products you sell or have expertise in. Let them know.

You should never harass your friends to be your customers. Many of them won’t be. But someone might know someone that might.

marketing plan

How Business Owners Fail Marketing 101

Working on 1,500+ marketing projects this year gave us an indispensable look into how the business owners of small to medium-sized enterprises make decisions about how they market their business. We uncovered certain aspects of marketing they struggled with and how certain marketing tactics performed in the “real world.” We made this list of the most common ways business owners fail in marketing so you don’t have to make the same mistake.

Focus on Cost over Expertise

Recently at a vendor event, we spoke to the owner of a small retail store. He confessed that blogging was a major part of his business strategy but a real pain. Evidently, he bought 500-word blog posts on Fiverr from overseas writers who receive $4 before PayPal fees to write the post. He confessed they were so poor in quality he spent a few hours cleaning them up before finding a royalty-free photo and scheduling it to go out.

Triassic Media Group charges $100 for a blog post. On an initial comparison, this is more money. However, in many ways, it’s not. First, there’s the time of the original writer working for less than $4 an hour. (What kind of writing expertise does that kind of money buy? We’ll let you make your own conclusions here). Second, there’s the three hours or so the business owner spent re-writing the bad posts at around $33 an hour. Surely the business owner’s time is worth more than that. Third, the business owner is not a writing or marketing expert. Wouldn’t the business owner’s time be better spent working on their business or own area of expertise?

Our blog posts are 500 words that you won’t have to re-write. They’re written by a writer who’s earned a Master of Fine Arts in Creative Writing and who writes professionally 40+ hours a week. They have the expertise to know what performs well and how to engage readers. We find royalty-free photos for our clients and create the meta data they need to keep up with SEO rankings. Plus, we schedule the post for you.

Try to Do-It-Yourself Marketing

When business owners try do-it-yourself marketing, I can’t help but think of the time I thought it was a brilliant idea to lay down laminate tiles in my living room. It looked so easy and think of all the money we’d save! Let’s just say, it took us 2 weeks to lay down the flooring and it looks goofy around the edges. We’re saving money up to replace it because every time I pass it I only see the issues with it.

Do-It-Yourself marketing is the same thing. It’s true eventually you may get it, but at what cost? The loss of a lot of time and a giant learning curve.

Post Inconsistently on Blogs and Social Media

Blogs and social media accounts can be great ways to reach your customers. Many small business owners heavily create content for these channels in the beginning when they have time. When they get slammed with work, they stop posting regularly if at all. The problem with this strategy is that it negatively impacts your business. Don’t start something you can’t keep up with.

If you visit a business’s website with a blog that hasn’t been updated in 3 years, do you think they’re still in business? If a social media page you liked a year ago posts something randomly for the first time, do you unlike the page because you forgot about this business?

Put All Your Marketing Eggs in One Basket

Some marketing techniques work for one business but not yours. Some take a long time to pay out. Some work for a period of time before not working. In many B2B businesses we’ve spoken to, they feel that their existing technique is SO GOOD they don’t need a blog. A few months later, they’ll reach out because sending catalogs out isn’t working anymore. This is why you need to diversify your marketing efforts and not rely solely on one strategy.

Marketing can be expensive, time-consuming and overwhelming. If you’re ready to invest in a strategic partner that relieves some of this pressure, contact us today at info@triassicmedia.com. For $1,000 a month, your marketing is done at much less than the cost of an employee.

Client satisfaction.

What Our 1,569th Project Taught Us

Today the Triassic Media Group completed our 1,569th project since February 2016, when we switched to a new internal project management process. That means we’re completing, on average, 225 projects each and every month from our office in downtown Tampa. These projects include complete website projects, blog posts, and everything else in between.

We’ve learned quite a few things by staying so busy writing and editing client projects. We wanted to share some of our insights about our work, our clients, and our processes with you.

We Surprise Our Clients

Over and over again, we find clients and prospects surprised by the way that we work with our clients. As a company, we recognize how important it is that our clients remain very successful and profitable. Without their success, we wouldn’t have clients, since we’re a B2B business. This is why we routinely go above and beyond to make sure our clients grow and stay in business.

Sometimes we meet with prospects who don’t have the money yet to hire us. We help them anyway because they usually come back to us when they turn their business around. We want to be their champions and help them succeed. Evidently, our competitors don’t do this.

We Confuse Our Clients

We’ve discovered after re-writing our own website content that certain terms we use confuse clients. This is something we’re working on. The biggest confusion stems from our web development services. We’re a writing and editing company at heart. When we realized that many businesses who would use our web page and blog writing services simply didn’t have a website, we partnered with a web developer. This way, you get all of the content and marketing you need, plus the website (and everything else you need to be professionally online) for a flat price.

We Deliver Results for Our Clients

We love to hear what happens after we finish a project. These nearly 1,600 projects showed us that we’re good at what we do. Our clients have grown their social media networks, established reputable online retail brands, and secured money for new start-up enterprises.

We See Our Clients Come Back

Sometimes prospects think our prices are too high and proceed to call around to see if they get a better price from our competitors. Sometimes clients, for one reason or another, disappear and we stop working together. We noticed something shocking around project 1,200 or so. Our clients very often come back to us after working with our competitors, who they say aren’t as professional, charge exorbitantly by the hour, or simply write poorly. Prospects end up calling us in the end because they add up the costs of doing everything with different companies and discover we’re cheaper. (I promise you, we did the math and the calls around the first time). All in all, we have a very high client retention rate.

We Know the Importance of Strong Internal Processes

If you work on 225 projects a month, it’s critical to have strong internal processes in place to manage the work, especially when some of those projects are incredibly large. From working with clients and assigning tasks to writing, proofreading, and revising, it’s imperative to map out a process and stick with it until you’re able to make it better. We like watching that tv show, The Profit, where Marcus Lemonis transforms the internal processes inside a business to make it better. As such, we sometimes switch things up to make sure everything works wonderfully.

If you need content written and edited, or your complete online business presence created, call us to discuss how we can help you at 813-58-MEDIA. We’re looking forward to working with you.