4 Times To Thank Your Customers

It’s easy to overlook your customers when your busy. You take them for granted without meaning to or forget to thank them for contributing to your business’s success. Here are four times you should remember to thank your customers.

After a Transaction

When your customers choose your company to spend money with, go ahead and thank them for their business. It can be as simple as starting an email with a final client deliverables with “Thank you for your business. I’ve attached the documents…”

During Thanksgiving

Instead of sending out Christmas cards to all of your clients, some of whom may not even celebrate Christmas, consider sending out a Thanksgiving card instead. You can have them printed for very little money from VistaPrint. You can let your clients know how much you appreciate them and wish them well throughout the holiday season. Since people are already in a happy mood for Thanksgiving, it’s a perfect time to reach out.

End of the Year

At the Triassic Media Group, we spend the last few weeks of every year making a list of all of the clients we’ve helped. We think about how we can cultivate long-term partnerships with many of our favorites. During this time, we like to say thanks to clients who made a difference in our bottom line or who are particularly awesome. After all, it is our clients that make our business what it is. We’re incredibly grateful for all of them.

Milestones

Celebrate milestones with your clients. Send them a thank you after each year you spend working together. They might not even realize how long you’ve been working together. Thanking them is a great way to remind them.

While thanking your clients for their business is good business manners, it’s also a way to get your business’s name back in front of your customers. People love positive attention and being thanked. They’ll remember your business for it.

5 Business Development Blog Posts

Business development is one aspect of your business that you should never let fall to the wayside. What effort you put into your marketing efforts today can impact your business for months.We’ve rounded up 5 of our favorite business development blog posts to give you more information about customer acquisition, marketing, and business partnerships.

If you’re looking for a partner to help you develop your business’s marketing and website creation efforts, the Triassic Media Group can help.

 

 

The Cheapest Marketing for Your Business

If you’re a small business owner, you want to maximize your marketing dollars to get the best results with the least amount of cash. They’ll look for promotions and buy content in bundles to save money. However, many business owners miss the cheapest opportunity around.

Your Social Media Bio

Most people don’t think of their personal social media account bios as a place to market their business, but it is. Sure, you don’t want to be that person who fills up their feed with promotional content or spam message all of your high school friends. However, you can and should use your social media bio to succinctly say what it is you do and why people should care. People are naturally curious about other people’s jobs, so make sure to use it wisely.

What Not To Say

Do not say “business owner” at a company they don’t recognize or simply “Self-Employed.” It might be cute but it says little about who you are and what you offer them. You want to maximize this opportunity to say what you do in something they recognize.

What to Say

Find how to translate what it is you do into what they understand and need. If you own a soap company, don’t say you’re the owner of a soap company. Say you’re an artisan soap maker with products available at this website. If you sell IT services, the word consultant means nothing. Use your bio to say what type of products you sell or have expertise in. Let them know.

You should never harass your friends to be your customers. Many of them won’t be. But someone might know someone that might.

marketing plan

How Business Owners Fail Marketing 101

Working on 1,500+ marketing projects this year gave us an indispensable look into how the business owners of small to medium-sized enterprises make decisions about how they market their business. We uncovered certain aspects of marketing they struggled with and how certain marketing tactics performed in the “real world.” We made this list of the most common ways business owners fail in marketing so you don’t have to make the same mistake.

Focus on Cost over Expertise

Recently at a vendor event, we spoke to the owner of a small retail store. He confessed that blogging was a major part of his business strategy but a real pain. Evidently, he bought 500-word blog posts on Fiverr from overseas writers who receive $4 before PayPal fees to write the post. He confessed they were so poor in quality he spent a few hours cleaning them up before finding a royalty-free photo and scheduling it to go out.

Triassic Media Group charges $100 for a blog post. On an initial comparison, this is more money. However, in many ways, it’s not. First, there’s the time of the original writer working for less than $4 an hour. (What kind of writing expertise does that kind of money buy? We’ll let you make your own conclusions here). Second, there’s the three hours or so the business owner spent re-writing the bad posts at around $33 an hour. Surely the business owner’s time is worth more than that. Third, the business owner is not a writing or marketing expert. Wouldn’t the business owner’s time be better spent working on their business or own area of expertise?

Our blog posts are 500 words that you won’t have to re-write. They’re written by a writer who’s earned a Master of Fine Arts in Creative Writing and who writes professionally 40+ hours a week. They have the expertise to know what performs well and how to engage readers. We find royalty-free photos for our clients and create the meta data they need to keep up with SEO rankings. Plus, we schedule the post for you.

Try to Do-It-Yourself Marketing

When business owners try do-it-yourself marketing, I can’t help but think of the time I thought it was a brilliant idea to lay down laminate tiles in my living room. It looked so easy and think of all the money we’d save! Let’s just say, it took us 2 weeks to lay down the flooring and it looks goofy around the edges. We’re saving money up to replace it because every time I pass it I only see the issues with it.

Do-It-Yourself marketing is the same thing. It’s true eventually you may get it, but at what cost? The loss of a lot of time and a giant learning curve.

Post Inconsistently on Blogs and Social Media

Blogs and social media accounts can be great ways to reach your customers. Many small business owners heavily create content for these channels in the beginning when they have time. When they get slammed with work, they stop posting regularly if at all. The problem with this strategy is that it negatively impacts your business. Don’t start something you can’t keep up with.

If you visit a business’s website with a blog that hasn’t been updated in 3 years, do you think they’re still in business? If a social media page you liked a year ago posts something randomly for the first time, do you unlike the page because you forgot about this business?

Put All Your Marketing Eggs in One Basket

Some marketing techniques work for one business but not yours. Some take a long time to pay out. Some work for a period of time before not working. In many B2B businesses we’ve spoken to, they feel that their existing technique is SO GOOD they don’t need a blog. A few months later, they’ll reach out because sending catalogs out isn’t working anymore. This is why you need to diversify your marketing efforts and not rely solely on one strategy.

Marketing can be expensive, time-consuming and overwhelming. If you’re ready to invest in a strategic partner that relieves some of this pressure, contact us today at info@triassicmedia.com. For $1,000 a month, your marketing is done at much less than the cost of an employee.

Client satisfaction.

What Our 1,569th Project Taught Us

Today the Triassic Media Group completed our 1,569th project since February 2016, when we switched to a new internal project management process. That means we’re completing, on average, 225 projects each and every month from our office in downtown Tampa. These projects include complete website projects, blog posts, and everything else in between.

We’ve learned quite a few things by staying so busy writing and editing client projects. We wanted to share some of our insights about our work, our clients, and our processes with you.

We Surprise Our Clients

Over and over again, we find clients and prospects surprised by the way that we work with our clients. As a company, we recognize how important it is that our clients remain very successful and profitable. Without their success, we wouldn’t have clients, since we’re a B2B business. This is why we routinely go above and beyond to make sure our clients grow and stay in business.

Sometimes we meet with prospects who don’t have the money yet to hire us. We help them anyway because they usually come back to us when they turn their business around. We want to be their champions and help them succeed. Evidently, our competitors don’t do this.

We Confuse Our Clients

We’ve discovered after re-writing our own website content that certain terms we use confuse clients. This is something we’re working on. The biggest confusion stems from our web development services. We’re a writing and editing company at heart. When we realized that many businesses who would use our web page and blog writing services simply didn’t have a website, we partnered with a web developer. This way, you get all of the content and marketing you need, plus the website (and everything else you need to be professionally online) for a flat price.

We Deliver Results for Our Clients

We love to hear what happens after we finish a project. These nearly 1,600 projects showed us that we’re good at what we do. Our clients have grown their social media networks, established reputable online retail brands, and secured money for new start-up enterprises.

We See Our Clients Come Back

Sometimes prospects think our prices are too high and proceed to call around to see if they get a better price from our competitors. Sometimes clients, for one reason or another, disappear and we stop working together. We noticed something shocking around project 1,200 or so. Our clients very often come back to us after working with our competitors, who they say aren’t as professional, charge exorbitantly by the hour, or simply write poorly. Prospects end up calling us in the end because they add up the costs of doing everything with different companies and discover we’re cheaper. (I promise you, we did the math and the calls around the first time). All in all, we have a very high client retention rate.

We Know the Importance of Strong Internal Processes

If you work on 225 projects a month, it’s critical to have strong internal processes in place to manage the work, especially when some of those projects are incredibly large. From working with clients and assigning tasks to writing, proofreading, and revising, it’s imperative to map out a process and stick with it until you’re able to make it better. We like watching that tv show, The Profit, where Marcus Lemonis transforms the internal processes inside a business to make it better. As such, we sometimes switch things up to make sure everything works wonderfully.

If you need content written and edited, or your complete online business presence created, call us to discuss how we can help you at 813-58-MEDIA. We’re looking forward to working with you.

Writing Services

Five Reasons Why Consistent Blog Content Boosts Search Engine Optimization (SEO) & Builds Authority

This is how it boils down – you are new. You haven’t done this before. You have no “3-5 years’ experience” tucked under a slightly taught belt at your waistline. Your references consist of over-zealous professors, TAs and the hardware store you worked at in high school. At the end of the day your business has had a total of 0 clients. And here is the kicker — you are awesome! Your product rocks, your abilities are one-of-a-kind and what you’re offering is ingenious. So here you stand, bright-eyed and bushy-tailed, your new website fresher than your outfit on the first day of school. Then — crickets.

So what is it that will really get the traffic flowing? It’s simple: You. Even if you aren’t the one doing the writing, you is what you’re selling, no matter the product or service. There’s no shame in not being able to do it yourself. But if you stick to posting consistent content, you just might start moving somewhere.  Here are 5 reasons why keeping your website content consistent will help boost your SEO and also establish authority.

  • It Promotes Engagement and Meaningful Relationships – We live in an ever changing world – one in which we see people less face-to-face and more through the lens of our laptops. Just because we are not in the flesh, doesn’t mean we are not establishing meaningful relationships online. Being consistent with your posts means that you are showing up and engaging with the community – you are making your presence known and providing something that can be depended on. This not only equates to followers, it also increases the chance of backlinks (people linking your content on their site). The more backlinks you have, the better your SEO.
  • It Provides Quality Web Content – Consistent blogging shows your users that you are competent. In addition, longer and more significant content increases your SEO. The more in-depth you are on a consistent topic over time, the more of an “expert” you become. The more quality content you add, the longer your readers will stay on your site and appreciate your product. You’re not only showing your users that you are on-the-ball, you are boosting your SEO at the same time.
  • It Makes You Relevant in Your Field – As mentioned above, the world is ever changing. If you become quiet or passive, your clients will move on. This is true in any business, but it is especially true on the web. There is a fine balance between remaining relevant and becoming overpowering (don’t you just HATE those companies that email you daily?) Well timed, consistent and relevant posts keep you at the top of the pile. They are a like a nudge to remind your customers you are still there without being too in-their-face. Also, the more recent and updated your site is, the better your SEO.
  • It Forms a Foundation – Humans are creatures of habit. We like repetition and consistency. Not only will showing up to write on a regular basis help you in your business, it will make others remember you. They will come to expect your presence, depend on it even, and therefore begin to form a habit around following your posts. Followers create a solid foundation of potential clients, return users and sharers, all of which better your business and your SEO.
  • It Builds Your Brand – Who are you? What do you do? Establish your keywords and logo as your fundamentals. Repeat them, in detail, to form solid keyword searches. Once you have a brand you can be referenced, tagged, and represented. Establishing your brand in your posts is crucial – it is the secret sauce that kicks your SEO to a whole new level.

Consistent blogging boosts your SEO and builds authority through establishing relationships, providing relevant and quality information and forming a foundation of followers around your brand.

For more information about Triassic Media Group, contact us today. Find out how we can help you boost your business.

business website

21 Reasons Why Your Company Needs A Website

The internet is often one of the most effective, efficient and widely used tools to find information about companies and products. If your company does not have a website, then you are missing literally millions of opportunities to sell your products or services.

Still unconvinced as to why you should invest in some online real estate? Here are 21 reasons why your company needs a website:

  1. Your company website will enable you to reach as many people as possible. You tell them what you do, where you are, your working hours, payment methods, and much more through a single source that makes finding information easy for the customer.
  2. Making your business information available online demonstrates the first reliable service your business can provide. People like that!
  3. A business with an online presence is a business that markets to the billions of available customers around the world. Most advertising channels cannot offer results anywhere near those numbers.
  4. You can sell your products and services online, eliminating location restrictions.
  5. Your website does not limit your advertising to a specific target market. Unlike social media channels, anyone can access your website without an account.
  6. Websites facilitate the development of communities and customer engagement through sharing pictures, videos and audio to connect with your business.
  7. FAQ sections enable customers to quickly find answers to questions without delays.
  8. It’s cheaper to market your business online than to create brochures and billboards.
  9. Customers can interact with your company through the website on any device that they are most comfortable using, especially convenient for customers with communication disabilities.
  10. Updating the public on changes to company products and services is faster and more efficient since your website is the central location for company information.
  11. Your business stays operational throughout and capitalizes in serving everyone from different time-zones.
  12. You can get useful feedback from your customers through comments and adapt to what they like most.
  13. You can change the information on your website anytime you want without incurring any extra costs that you would have if you published on papers or other media.
  14. You can use your site to introduce and market new products and services and gauge their impact on the market.
  15. It will attract media. If your site gets more popular, media outlets will talk about it!
  16. You will better serve the local market. There’re some restaurants which take lunch orders from their customers through their website!
  17. Be there for the customers even when they’re not at your premises, you boost the credibility of your business.
  18. It saves you a lot of time and effort to run a website than doing outdoor marketing.
  19. The website is accessible even when your store is closed, and people can “window shop” and review your products online. They might even decide to buy!
  20. Interacting with your customers continuously keeps them happy and improves your customer care system. That way, you keep your customers and even attract more!

At the Triassic Media Group, we’re committed to the long-term success of our clients. We want you to succeed. Please call us directly at 813-58-MEDIA to talk about how our services can help you succeed.

Local female entrepreneurs host a free educational seminar to empower other women to become their own bosses

TAMPA, Florida— Local female entrepreneurs host a free educational seminar to empower other women to become their own bosses. The free seminar takes place March 31st, 2016 from 7:00pm to 9:00pm at the Land O’Lakes Recreation Complex at 3032 Collier Parkway.

Starting your own business, setting your own hours and finding a rewarding career are the American dream for most. These local business owners made that dream their reality. If you want to start your own business, meeting the right people and learning key business skills are critical. These business experts want to give back to their community and share some of their business savvy with future entrepreneurs.

The event kicks off with a formal educational seminar led by financial expert Jeannie Holliday. After the presentation, attendees will be able to ask questions at the “job fair” style event, where attendees can ask questions directly to successful local female business owners and learn about possible business opportunities or partnerships.

The workshop itself provides a deep dive training called “Women Entrepreneurs” and will cover the steps required to start your business, as well as how to operate your business and its success. It will pose key questions new entrepreneurs should ask including finding your passion and determine your business’s end game.

Jeannie Holliday is a Financial Advisor with Raymond James Financial Services. A highly accomplished financial advisor, she helps businesses and individuals across the country plan their finances to meet their goals. She loves working with women, even earning her Certified Divorce Financial AnalysisTM Designation.

Angie Carter is a Senior Team Leader and Mentor at Origami Owl. She’s a sales expert, positioning herself to smartly grow her team and sell customizable lockets to customers at community events. Highly organized and efficient, Angie says “this company has allowed me the opportunity to make my own schedule, earn the pay check I deserve and all me the time to be the present mother I want to be for my children.”

Jessica Fogarty is an Independent Consultant at Princess House, the company known for its safe, high quality cookware. The self-employed mom of two is able to provide for her family without sacrificing seeing her kids grow up. She is the co-leader of HER Way of Networking, a networking group focused on providing education to up-and-coming and established business owners. On the importance of business education, Jessica says that “many women don’t necessarily expect to become business owners but through necessity it happens. With ongoing training, I’ve been able to lead a successful team and maintain a strong personal business.”

Beth Reed is an Executive Director at Thirty-One Gifts. The entrepreneur garnered a reputation for growing large and highly successful teams within the direct sales space. She ensures the success of her teams by providing them with continual training and rewards. Also a co-leader of HER Way of Networking, Beth says that one of “my favorite things about my position is helping women see that with Thirty-One they can have more, do more and be more than they ever dreamed possible.”

Erin Green is a 5-Star Team Leader at Jordan Essentials, a company that specializes in safe and non-toxic beauty products. She’s an expert Facebook marketer maintaining her own fast-growing, high-conversion page “Healthy from the Skin Side In.” According to Erin, she loves “helping women reach their potential in business, while ensuring their family’s safety with healthy skin care products made in America.”

Melanie Green is the owner of the Triassic Media Group and Melanie Green Editorial Services, companies providing high quality written content to other businesses. She leads her team of writers, editors and web developers to surpass client expectations and serve as a digital marketing partner for local businesses. She says that the key to business success is to “take risks and constantly work to improve. It’s amazing how many people just don’t show up…to free seminars, to scheduled job interviews, and to meetings. 80% of success is probably just showing up and taking that risk to put yourself out there.”

The free seminar takes place March 31st, 2016 from 7:00pm to 9:00pm at the Land O’Lakes Recreation Complex at 3032 Collier Parkway. For more information, email program leader Angie Carter of Origami Owl at jajmcarter@verizon.net.