When you think about the history of personal computing, most people have only had access to laptops and desktop computers in their homes for the past 20 or so years. For senior citizens, many of them never had to learn how to use a computer or to look something up on the internet. As such, it can be difficult for them to understand why website development is such an important aspect of your business.
Here’s how to explain website development to your grandparents.
The Business Directory or Phone Book
Most senior citizens know how important it was to keep a copy of any business directory or phone book that they got, just in case they needed to get in touch with a local business. After all, you never know when you’d need a plumber or a roofer.
Let them know how websites now serve as a phone book of sorts. When prospective customers need a plumber or a roofer, they’d search for one in a search engine like Google. The business’s website is what would show up. Instead of having a single line to let customers know about their services, the business has an unlimited amount of pages.
The First Impression
While many businesses still rely on business cards and brochures as a part of their marketing efforts, a website is a business’s first impression. While a professional, well-written website says a lot about what it would be like to work with a business, a typo-filled website with little content says the opposite.
If you need help creating a professional website, contact the Triassic Media Group at firstname.lastname@example.org.