It is entirely possible to find funding for your cause. People generally want to help solve problems, especially your family and friends. If you go about it in the right way, you can easily find the support that you need to raise funds for your cause. Crowdfunding is a valuable source of support, and will likely continue to be a major influence around the world. Here are some ways that you can keep your donors excited about helping you.
Set Clear Goals and Timelines
Supporting a cause is much like any other action that you take in your personal and professional lives. You need clear goals and timelines so that you can efficiently manage your efforts and produce results. Set clear and achievable goals so that you have something to aim for. In a way, it gamifies your efforts by giving you something to achieve. This works for your donors as well. People are more willing to donate if they feel that they can help you achieve a tangible goal. You are most likely to get donations when people see that you are close to reaching your next goal. It helps them see that even though they can’t donate a lot, the little that they can donate will make a big difference in reaching your next goal.
Donors want to feel involved and appreciated when they contribute to your cause. When a donor sends you money and support, be sure to thank them immediately. A simple thank you note is enough in most cases and has a big effect on whether that donor spreads the word about your campaign. The more positive feedback that you can give donors, the more likely they are to donate higher amounts, donate multiple times, and tell others about it.
Crowdfunding platforms automate this process for you by automatically responding to donations. You can design a thank you note or gift to send to your donors as a way of giving back to them. The message or gift depends on the campaign that you started. If the campaign is focused on creating a product, you might send them one when it is finished. If the cause does not have a tangible product, then a well-designed thank you note is appropriate. The point is that you want them to feel appreciated for helping you.
Keep Thank You “Gifts” Low in Value
Regardless of the size of the campaign or the donations, thank you gifts should have a low monetary value. Expensive gifts cut into your donations and rub donors the wrong way. They don’t want to feel like their donation is used to send people fancy gifts. They want to know that the money goes towards the solution that you presented that convinced them to donate. Simple, thoughtful gifts are the key to creating a successful thank you gift. For example, a heart-shaped gift with a thank you note on it is appropriate for a campaign that is focused on solving heart-related issues. It is easy to find or design a heart-shaped gift that is relatively inexpensive. The fact that you put in the time and effort to create a relevant gift shows donors that you are more focused on the cause then other things.
Take advantage of this growing trend to make the changes in the world that you feel are right. Don’t forget that your family and your friends can be your biggest supporters if you give them the opportunity. Give everyone the opportunity to support your cause by setting up a campaign and spreading the word.