What you write for your crowdfunding campaign has a lot to do with its success. Nobody wants to support some shoddy cause. Here are some ways to have your crowdfunding campaign’s copy stand out.
Invest Time in Great Writing (Headlines + Body Copy)
While word-of-mouth advertising is important to your success, your written copy will be the most widespread communication method. Crowdfunding platforms, commercials, and most other forms of advertising use written copy to convey information. The writing you have done to promote your cause needs to be high-quality. Most people cannot write on the level needed to create effective, high-quality written copy. Invest in finding and hiring someone to do your written copy who has the experience and the skills to do the best job possible.
This is especially true for your crowdfunding platform and other online channels. They have the potential to reach people around the world and convince them to donate without ever talking to you. You want your headlines and body copy to be the highest quality that you can get to ensure your success.
Describe Exactly What the Money Covers
One of the best ways to ensure that people will donate to your campaign is to tell them exactly what their contributions will do. People don’t donate to problems, they invest in your solutions. You have to explain to them how your solution works and how their donations can help you develop it. Many organizations do this by providing a detailed description of their operations detailing what the organization is doing and how it channels donations to facilitate it. If you can show donors how their efforts will help you solve a problem, they are more likely to donate to your cause.
Use Excellent Photos in the Campaign, Reminder Emails, and Social Media
Next to your written copy, your imagery is the strongest method of communication. People often connect more with pictures than they do with written text. So, you want to use powerful and descriptive photos in your marketing efforts. One good picture can be the difference between a successful campaign and a failing campaign.
Social media and reminder emails are great ways of disseminating information through pictures. Social media platforms like Instagram and Twitter are exceptional methods of distributing pictures with text that can get donors’ attention. Take advantage of your social media platforms to grow support for you cause by periodically sending updates with eye-catching pictures to get people involved.
How to Promote Your Cause on Social Media
Social media is great for promoting your cause, but there is a right way and a wrong way to go about it. You want to focus on providing images and text that can draw a viewer in with a positive mindset. You also want to do it in channels with appropriate context. Sending pictures that are off-putting and negatively provocative in the middle of an Instagram feed for funny memes is the wrong context for your advertisements. Instead, focus on using imagery that gets people interested in a positive way in the channels that your target market uses. Tailor your content to your audience so that you are drawing more people in rather than scaring them away.
At Triassic Media Group, we love writing crowdfunding campaigns. Email us at firstname.lastname@example.org for a custom quote for your project.