Tag: Content

3 Tools to Make Content Marketing Easier

1 Comment

Unless content marketing is your job, odds are good that you have to try to fit updating your social media platforms and blogs around your other responsibilities. It’s easy to let your content become out of date. Here are 3 great tools you can use to make your content marketing efforts easier.

Schedule Social Media Posts with Social Pilot

If your company markets on multiple social media platforms, such as Twitter, LinkedIn, and Facebook, you’ll waste time if you try to schedule posts using the social media platform itself. Instead, invest in a tool like Social Pilot to schedule posts across all of these different platforms at once. You don’t necessarily want to post the same exact thing at the same time on every platform. However, sometimes it makes sense to share something on multiple platforms.

Make Sure Your Grammar’s On Point with Grammarly

If you write your own posts, invest in a tool like Grammarly. It’s better than normal spellcheckers and lets you know where your writing can be improved. There’s a free edition that points out problems with contextual spelling and grammar. For around $100 a year, you can get the premium edition that lets you know about advanced grammar issues in your posts.

Check on SEO Performance with Yoast

The goal of most business blogs is to generate traffic, engagement, and increased readership. To accomplish this, the post should be written with search engine optimization (SEO) techniques in mind. Yoast is a free WordPress plug-in you can install to see how you can improve your own SEO. It gives you pointers on keyword density and tactics you can use to help with SEO.

Always remember that marketing tools aren’t infallible. You want to still write stellar content that engages with your readers. If you need help with that, email us at info@triassicmedia.com and we’d be happy to help.

Business Content

Why Content Marketing Is A Must

1 Comment

Content marketing is one of the big buzz words in business right now, but if you’re company already has a blog, sizable email subscription, and active social media marketing plan you may be wondering why you need to bother with anything more. Content marketing works hand in hand with your company’s current online marketing plan to in a way that helps you to more effectively turn prospective customers into repeat clients.

What Exactly is Content Marketing?

While similar to the content writing you’re already using, content marketing is focused solely on providing valuable content for value’s sake. There’s no call to action, no trying to persuade the reader, just information that is interesting and useful. It’s simple, yet amazingly powerful. And your business can’t afford to not take advantage of it. Here are a couple of reasons why your business should use content marketing.

Target Prospective Customers

Content marketing is almost counter-intuitive because it focuses on providing high value information that your prospective customers would find interesting. Naturally, this translates into content that your current customers find informative, too. But in focusing on your would-be customers, your company continues to draw a greater audience, increasing your social media followers, your newsletter subscription, and your blog readership -all of which translate to increased profits.

Build Trust with your Prospective Customer Base

By focusing on the needs of your would-be customer, you better establish your company as an authority in your industry. In doing so, you also create trust between your company and your potential customers. The more an individual trust your company, the more likely they are to sign up for your newsletter and, more importantly, buy what you’re selling.

Increase Effective Word-of-Mouth Advertising

By providing interesting and informative content related to your industry, you encourage greater sharing of your company’s content and website among potential customers -which increases your marketing reach more than targeting the needs of your current customers could. The more people buzzing about your business the better.

If you are looking for the solution to your content marketing needs contact us today and see what all the buzz around content marketing is about!