Tag: advice

Client satisfaction.

What Our 1,569th Project Taught Us

Today the Triassic Media Group completed our 1,569th project since February 2016, when we switched to a new internal project management process. That means we’re completing, on average, 225 projects each and every month from our office in downtown Tampa. These projects include complete website projects, blog posts, and everything else in between.

We’ve learned quite a few things by staying so busy writing and editing client projects. We wanted to share some of our insights about our work, our clients, and our processes with you.

We Surprise Our Clients

Over and over again, we find clients and prospects surprised by the way that we work with our clients. As a company, we recognize how important it is that our clients remain very successful and profitable. Without their success, we wouldn’t have clients, since we’re a B2B business. This is why we routinely go above and beyond to make sure our clients grow and stay in business.

Sometimes we meet with prospects who don’t have the money yet to hire us. We help them anyway because they usually come back to us when they turn their business around. We want to be their champions and help them succeed. Evidently, our competitors don’t do this.

We Confuse Our Clients

We’ve discovered after re-writing our own website content that certain terms we use confuse clients. This is something we’re working on. The biggest confusion stems from our web development services. We’re a writing and editing company at heart. When we realized that many businesses who would use our web page and blog writing services simply didn’t have a website, we partnered with a web developer. This way, you get all of the content and marketing you need, plus the website (and everything else you need to be professionally online) for a flat price.

We Deliver Results for Our Clients

We love to hear what happens after we finish a project. These nearly 1,600 projects showed us that we’re good at what we do. Our clients have grown their social media networks, established reputable online retail brands, and secured money for new start-up enterprises.

We See Our Clients Come Back

Sometimes prospects think our prices are too high and proceed to call around to see if they get a better price from our competitors. Sometimes clients, for one reason or another, disappear and we stop working together. We noticed something shocking around project 1,200 or so. Our clients very often come back to us after working with our competitors, who they say aren’t as professional, charge exorbitantly by the hour, or simply write poorly. Prospects end up calling us in the end because they add up the costs of doing everything with different companies and discover we’re cheaper. (I promise you, we did the math and the calls around the first time). All in all, we have a very high client retention rate.

We Know the Importance of Strong Internal Processes

If you work on 225 projects a month, it’s critical to have strong internal processes in place to manage the work, especially when some of those projects are incredibly large. From working with clients and assigning tasks to writing, proofreading, and revising, it’s imperative to map out a process and stick with it until you’re able to make it better. We like watching that tv show, The Profit, where Marcus Lemonis transforms the internal processes inside a business to make it better. As such, we sometimes switch things up to make sure everything works wonderfully.

If you need content written and edited, or your complete online business presence created, call us to discuss how we can help you at 813-58-MEDIA. We’re looking forward to working with you.

Business Growth and Content Marketing

Grow Your Business With Content Marketing

For marketing, as well as, technology professionals, there is one thing that will strongly impact whether or not your businesses will succeed or fail. And it all depends on whether or not content is a part of your business, or not. Why do businesses need a content-driven influence in their organizations? Content is what makes a difference to any size business out there.

Marketing innovation now goes hand in hand with progress

The connection between massive technology advancements and marketing innovation is apparent. The future of digital marketing has changed and excelled in its very own way. In just a matter of a few decades, things have gotten so far beyond billboards and television advertisements, and even banner ads don’t hold the same importance as they once did. It is now much newer methods of data-driven content marketing that really rule.

Big Data and Personalization

In the huge and tremendous word of digital marketing, there are two terms that stand out the most. Big Data and Personalization. Target content that aims straight at your audience, as well as, using special data to provide them with better contextual experiences amidst an innumerable amount of information. This content standpoint is happening now and is one of the best things you can do to grow your company.

The challenge isn’t just about a personal and targeted experience

The content-driven influence shouldn’t just focus itself on being one that is just delivering a more personal and targeted experience. There is so much more involved. It is important to make sure that the content presence is there and to drive it home, meaning you get the content-driven information firmly established. A content-driven presence is one that is highly effective, spot-on and secures itself firmly in place to its target every time.

Make sure you are taking the time to provide quality content to your audience, and watch your business grow.

Growth creates risk

How Business Growth Creates Risk

Developing an adequate growth strategy when you are an entrepreneur running a small start-up or business can pose several difficulties. While you expand your business, it is important to keep a few ideals in mind to prevent growth-related issues.

Keep in mind that:

  1. Growth can be great, but it also can create a sense of uncertainty. It is important to remember that being better is exceedingly more vital than being bigger. The fact that growth creates risk, is inherently a worry of any entrepreneur.
  2. Growth is a complex learning process. Considering that success is so dependent on human nature, it is important to note that it is not a mechanistic, linear, or predictable process.
  3. There is no black and white when it comes to a successful business growth plan. It requires leaders who can adapt and improvise when something isn’t working. This, combined with a cohesive internal environment, and solid customer approval and rate of return is a way to prevent the risks of growth.

If you grow too quickly as a business, there is the definite risk that it can stress employees, processes and controls, and even dilute the company’s brand, culture, and customer satisfaction. Make sure you have a solid customer base as well as a specific identity as a brand before you embark down the path of expanding your small business.

If you feel your work is becoming unmanageable, why not ask for help? The Triassic Media group provides professional services for all your editorial and marketing needs from content development to complete website maintenance. Let us take care of your marketing strategy so you can focus on your clients.

professional writing

Why Your Business Needs Better Content

Content is, and will always be, king. Why is that? The answer is simple. It’s the attention grabber; it is the one thing that people want more than anything. Therefore, any organization regardless of size will benefit immensely by well-written content. It doesn’t matter if your business is online or not. What matters is that your clients have access to quality content that can benefit from.

Businesses need content to grow and change as a business. Clients need to have regular access to content that can assist them in some way. It can answer questions for them regarding a new industry trend or showcase something of interest. Content is a fan-service and it will keep them coming back. High quality content can also entertain and do lots of other things. Individuals seek out content for solutions, answers, and advice. With that being said here are 5 reasons why you should use content marketing techniques.

  1. Grabs your clients’ attention.
  2. Distinguishes you from competitors.
  3. Generates heathy buzz for your business.
  4. Keeps communication with your clients open.

– and –

  1. Turns potential clients into return customers.

There are many reasons why content marketing helps businesses. Make sure your content is interesting to customers in every way. Content speaks volumes all its own. So, if you are not providing quality content, then what’s the point?

If you are having trouble in developing quality content, Triassic Media Group is here to help. Contact us today to find out more about our business and our content development package.

professional content development

The Benefits of Outsourcing Your Content

It’s simple, content is king. It doesn’t matter if you have a website, blog, or a commerce business online; chances are, you will definitely need content in order to populate your website, landing page, or blog. The best way to get your content needs met on a regular basis is by outsourcing that work to professionals who can get all of your content taken care of promptly, and properly.

Why you should hire a professional business writing service for your content needs?

It’s usually wise to hire a professional. What makes writing any different? Professional writers know the in-and-outs of content development, ones that know how to craft high-quality content in many forms. These many forms can vary from being articles to press releases to blogs to web content. The best writing services will know how to create and deliver numerous tips for content development for any client.

What are the benefits of outsourcing one’s content needs?

When you outsource your content needs, it helps lessen your workload, and that is always a wonderful feeling. Here are some of the benefits that go along with outsourcing content your content needs.

  1. Saves your business time and lessens your workload.
  2. Allows you to concentrate on other important aspects of your business.
  3. Not only is your content written by professionals, but it is also edited and and crafted to perfection.
  4. Professional writing means professional writing. You know how to do business and professional writers know how to write.

Triassic Media Group offers all the content development and editorial to fulfill your business’s needs. From developing your webpage to completely crafting the content your company needs using proven SEO techniques. Contact us today about our content development package!

Business Content

Why Content Marketing Is A Must

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Content marketing is one of the big buzz words in business right now, but if you’re company already has a blog, sizable email subscription, and active social media marketing plan you may be wondering why you need to bother with anything more. Content marketing works hand in hand with your company’s current online marketing plan to in a way that helps you to more effectively turn prospective customers into repeat clients.

What Exactly is Content Marketing?

While similar to the content writing you’re already using, content marketing is focused solely on providing valuable content for value’s sake. There’s no call to action, no trying to persuade the reader, just information that is interesting and useful. It’s simple, yet amazingly powerful. And your business can’t afford to not take advantage of it. Here are a couple of reasons why your business should use content marketing.

Target Prospective Customers

Content marketing is almost counter-intuitive because it focuses on providing high value information that your prospective customers would find interesting. Naturally, this translates into content that your current customers find informative, too. But in focusing on your would-be customers, your company continues to draw a greater audience, increasing your social media followers, your newsletter subscription, and your blog readership -all of which translate to increased profits.

Build Trust with your Prospective Customer Base

By focusing on the needs of your would-be customer, you better establish your company as an authority in your industry. In doing so, you also create trust between your company and your potential customers. The more an individual trust your company, the more likely they are to sign up for your newsletter and, more importantly, buy what you’re selling.

Increase Effective Word-of-Mouth Advertising

By providing interesting and informative content related to your industry, you encourage greater sharing of your company’s content and website among potential customers -which increases your marketing reach more than targeting the needs of your current customers could. The more people buzzing about your business the better.

If you are looking for the solution to your content marketing needs contact us today and see what all the buzz around content marketing is about!

business growth

The Importance of Quality Content

Kipling may have said it best, “Words are of course the most powerful drug used by mankind.” With this in mind, you can see how the content on your page is the living soul of your website. Your content is any text or words that are compiled on a web page with the accompanying graphics. The content you present to your readers can be the most powerful tool you have to build relationships with your current and potential customers. While the overall appearance and “feel” of a website is important, the content you include is crucial. There are two ways that your content affects your web presence – the ranking of your site in search engines and the ability for users to find you.

Search Engines

When a search engine is crawling pages of any website they search primarily for relevant content. The content that is present is easy for search engines to pick up on and the higher the quality, the higher you will appear in searches. The fact is that when a person conducts a search, the search engine will provide the highest quality of relative content for the searcher for the given set of keywords.

Users

There are two intentions when someone performs a search through a search engine:

  1. To find general, basic information on a certain topic
    -and-
  2. To find advanced information on some topic or niche that they are familiar with.

Only sites with high-quality content will be able to benefit both types of searchers. Stuffing keywords in hopes of great visibility is no longer feasible, as search engines can pick out the sites that have used this method.

Complete Content: Your Best Friend

There are three components that are found in complete content:

  1. The quality of the information which includes the authenticity and originality of the content you present.
  2. The quality of the presentation or how easy is it for users to find what they are looking for.
    (Tip – Use subheadings and short paragraphs, which are easier for users to scan.)
    -and-
  3. The quality of writing. If you have basic grammar and punctuation mistakes or poor knowledge of the subject, you will not rank very high in search engine results.

Search Engine Optimization Starts with Superior Content

It has been proven that commercial sites that rank high are not well received by users. Why? Because these sites have one main goal: to sell their products. While the graphics may be top notch the availability of quality content is non-existent. While the catchy appearance of the site is appealing, it will not hold the attention of searchers long. The only way to keep users engaged on your site is to provide useful information that is relevant to their search.

Organic Link Building: A Happy Side-Effect of Great Content

If you have great content you can organically build links. When you get links for your site it will increase your popularity and provide you credibility in the search engine rankings. If you have quality content, people will naturally want to link to it, providing the information to others. This is the best way to get natural links, which can be valuable to both your and their customers. The fact is that link exchange programs, or paying to have your link spread, are picked up by the smarter search engines, making your efforts ineffective.

Create the Right Content for Your Site

It is important to understand that not every type of content is right for every site. You need to determine your target group, and then develop content that will appeal to them. In order to make it commercially successful you should consider the different types of content:

  • Supportive content: This helps users to understand any topic from scratch.
  • Marketing content: This content will pre-sell your online product. This should only be used on e-commerce sites.
  • Industry Based Content: This will focus on a specific niche, such as telecommunication, pets, or children.
  • Research articles: This should contain advanced knowledge for searchers looking for more in-depth information about a topic they already understand.
  • SEO Friendly Content: This will help you optimize your site with certain keywords or phrases.

Sometimes it is best to outsource your content to ensure that it will provide optimum results with only informative and information pieces that will engage your readers. If you are unsure how to optimize the content on your site contact the Triassic Media Group today and find out how we can help you with all your content development needs!

psychomarketing

What is Psychographic Marketing?

Pyscho- what? If you have not heard of this term , don’t worry, most people haven’t. So, what is it and how does it aid marketing tactics? Most businesses collect market data about their customers; that is common sense. Market data tells you who is buying what and what to sell to whom. Psychographic marketing, simply put, means to think how your customers think, but that’s the hard part.

Many of us are locked in the mindset that our customers will behave like we behave. This can cause business owners to invest in too much of one product, ignoring the true needs of the customers. Myers-Briggs psychology identifies four main cognitive groups in every human population, independent of race, culture and language: traditionalists (47%), experiencers (27%), harmonizers (16%), and cerebrals (10%). Each group should be approached differently when selling your products or services and here is how you should market to each.

Traditionalists like specific and old brands. They are very stubborn when it comes to changing what they purchase and like to stick to what they know. They ask a lot of questions about quality and make sure to look for the best deal, so expect them to shop for price. They will often need a lot of reassurance before they purchase your product since they are skeptical of anything new or unusual.

Experiencers live in the moment. “Buy, buy, buy!” is their cry. They are a salesman’s dream and an accountant’s nightmare. These are your customers that, with the right marketing, will buy just about anything you have to offer. Whether it’s a glamorous product or a simple cleaning service, they will take it. If you set it in front of them, it will be hard for them to resist.

Harmonizers are concerned with others and like to keep things on the same level as their peers. They will usually do whatever those around them do. Marketing directly towards this group may not be the best approach. Instead, look towards those they are with. This group simply either will or either will not invest in your product or service, regardless of your direct appeal towards them. Fads tend to their main purchases.

Cerebrals are very tough to market towards. They think things through and look at things from the business aspect before purchasing. Expect them to know more about your product than your average customer. This group will also be the customers that have done their research on your competitors, so be ready to show them all that you have to offer.

Looking to update your content and make sure you are appealing to all your prospective customers? The Triassic Media Group offers fantastic content development and editorial services to help build your business.

Contact us today!

 

web content writers

Why You Should Use a Blog to Promote Your Business

Blogs are something that have powerful online presence. People view them, read them, and listen to what they have to say in detail. Therefore, if there is a blog out there, which features a company as the subject of its posts then it will be seen by countless audiences. This exposure is something that can be extremely effective in all the right ways for businesses that need or want exposure.

Blogs can do many things. In addition promoting your business, they are designed and created with diversity of subject matter in mind. Blogging is the perfect opportunity to grow your company for all businesses in every market — It doesn’t matter if you are new to the scene or a seasoned business professional.

How can a blog help your business grow?

How can it not?  Blogs are a low cost alternative to having a web presence. They are inexpensive and are a means to get a company’s name out there on the internet. Blogs are an easy way to connect with your existing customers and gain new ones. The best way to grow a business is by word of mouth. Blogs are easily accessible and instantly shareable.

What else should you know about blogs?

Blogs are not only are a continued source of updated information, but they are also very easy to update. A quick process that only takes a few clicks here and there make it easy to manage. They don’t require a web designer to get the updating done. This is something that can be done by you or an employee.

 How can you start your blog easily?

You can easily secure the services of a high quality business writing service and content provider to help get you blog up and running. Here at Triassic Media, we know just what blogs can do for a business. We create only the very best blogging and varied content material that a company needs to promote its presence online. Contact us today!

Business Advice

Starting Your First Email Marketing Campaign

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Email marketing is by far one of the easiest and quickest ways to expand your customer base and reach out to prospective buyers. It costs only pennies per message and you can reach mass audiences in one mailing.

What if I Don’t Have A Customer Base?

Start with your social media contacts. If you have a large following, this is a terrific way to spread the word about your product and it allows people to ‘share’ your email with others.

If you don’t have a solid following and you really need to build up from the bottom, invest in a mailing list. You can find lists for sale online at sites like DMDatabases or Experian.com. These sites offer lists of consumers from new homeowners or parents of preschoolers, to people who purchased herbal supplements. Pick one or a few.

How Do I Get People To Respond?

While email is a surefire way to advertise, sending the email is just the first step. The real challenge is to get the recipients to open it. Here are some tips to succeed.

  1. Send your email to those who you think will find your product relevant:  Find your audience and speak to them. If you specialize in baby products, for instance, you’d want to target stay-at-home moms, not retired couples. Soliciting people who have no use for your product is like trying to sell snow to an Eskimo.
  2. Use a hook headline: Make sure the subject line captures their attention. Make it relevant to the content of the email. Use your first name instead of a company name. It feels more personal. Then use a ‘call-to-action’ statement such as “Click Here Now!”
  3. Reward your client for opening the email: Promise something good like useful tips, unbeatable bargains, or a truly unique product…then deliver on that promise. When writing content for your emails, keep the tone personal and engaging, as if you were talking to an old friend.

An email campaign following these guidelines will result in more clients and higher revenue for your business. However, unless you are experienced in web writing and design, you should consider hiring professionals. At Triassic Media, we know just what you need to build your client base and we are ready to help! Contact us to find out how we can help you!