business blog, professional writing service

Why Should You Have A Blog For Your Business?

So many enterprises are coming up with new ways to market their business online, and starting a blog is one of the most effective methods. So, what do they get by blogging? You’ll be surprised! The fact is, there’re quite a few benefits of starting a business blog, and you’re going to love each and every one of them.

  1. It’s your online voice: Your blog, on behalf of the business, is the enterprise’s voice on social media networks and search engines, and it serves to create a positive public image of the business.
  2. You converse with customers: You write a blog post, and your customers drop some comments. That way, you read into their expectations and come up with better and more effective ways to satisfy them as well as attract more customers.
  3. It’s an effective marketing method: When you share your blogs on social media platforms, people get to know about your business. A well-done blog will attract a larger following and familiarize the visitors with your business.
  4. You keep your customers: A nice blog is fun to write and even read, meaning that your customers will be happy to be associated with your business. More visitors will want to know more about your business, and that’s how you end up with more customers!
  5. It’s cost-effective: As a smart means of getting the word out about your business, a blog is also a cost-effective marketing strategy. You don’t incur much cost in writing a blog.
  6. It’s a less tedious and direct communication channel with customers: If most of your customers love and follow your blog, you can introduce any new products and services and announce it there without having to contact each customer separately.
  7. It makes you think: If you’re running a blog, you’re always thinking about something new to share with your customers, and you might even end up with some good ideas on how to improve your business. In fact, even the customers’ comments might give you some good suggestions!
  8. Your business gets more publicity: You’ll realize that newsrooms, newspapers and journalists are always after business bloggers. Landing an interview about your blogging in relation to your business guarantees you free press and publicity for your business, and that’s a good thing!
  9. Foster good customer relations: By sharing and exchanging ideas with your customers, you create a good relationship with them. You understand their needs and problems and solve them early enough to keep them happy.
  10. Beating the competition: By blogging, you keep your business popular and ahead of the pack, in such a way that the public now thinks of your enterprise as a strong leader in the industry. For that reason, more people want to be associated with your company.

If you are reading this, you are more than likely ready to step up your business profitability with a new business blog. At Triassic Media, we know first hand just how difficult that can be. If you are looking for help in starting a business blog, and you can get more information about Triassic Media Group very easily. Just contact us today!

business blog

Keeping Your Business Blog In Style

Trends come and trends go. This is the hard truth for not only the fashion or entertainment industry, but also for privately-owned businesses and industries. It is always important to make sure that your local business is following the current trends, both in quality and design. With the internet revolution and growth of social media, businesses now have an easier time to promote their industry online to new customers. Every company should therefore have a website or a blog where they can promote their services or products, but it is also important to always update your company’s site so that it looks appealing and interesting to the viewer. Here are a few signs of when your company might be out of date and in need of an update:

1. Design is the key to success, and a good blog must be both easy on the eyes and in the instructions. Therefore, a template that looks like it has not been changed for over 10 years might be unappealing to potential buyers. If that is your case, then it might be a good idea to look at different websites and their layouts for inspiration and update your blog so that it is both visually striking, informal, and easy to follow. Choose a font that is easy and fun to read and also make sure to personalize your business blog with different images that relate to your business. Good images of your different services or products can enhance the credit of both your site and your company, and the customer will get a better idea of your company’s values and offers. Personalized images will also give your business more personality and make it more memorable. So, make sure that it stands out!

2. Take it easy with the keywords! Much like how you would not over-accessorize in real life, make sure not to add too many keywords as accessories on your site. Think of it as more is less. Having a lot of keywords is a trend that is slowly dying out, and instead, modern bloggers today focus instead on the quality of their content.

3. Update your blog with enough metadata. A good example of metadata is the categorization of all articles that happens on different news websites or information pages. Metadata makes monitoring, interpretation, searching and sorting, much easier and more efficient, and one of the most common applications of metadata is used in the document heads to provide answers, such as document author, name, title, identity, edition and date. If you are looking to update your business blog, add more metadata so that the user can get better search results, and more information on your business.

 

web content development

The Sexiest Business Blogs on the Internet

Have you ever looked at a blog that just took your breath away? No matter what industry, companies are stepping up their game by focusing on their blog design in addition to content. And it’s not just B2C companies – B2B companies are investing serious time into the design of their business blogs, too.

For design aesthetics, it’s all about the allure. Why? Because our visual sense is the first to trigger when deciding on what to give our attention and something that oozes appeal will make the catch.

So how does a blog achieve the allure? Honestly, there is no set prescription, but there are some common practices that increase desirability; Among them are simplicity, consistency, and visual diversity.

Though there can be nothing simpler than words on a screen, often a headline or hook is not enough to bait our A.D.D. and visually dominate culture. That’s where design comes in, and a simple design is a sexy design. The cleaner and more focused it is, the more professional the content appears and the more likely the content is seen as expertise. We all want the best so repeat this mantra, “A best-dressed blog will surely find success!”

A single spruce up won’t cut it, though, as bloggers don’t want a one-night stand with their readers. They are in it for the long haul — as should their designs be. The best way to achieve this is with design consistency, which provides intuitive navigation, demonstrates branding authenticity, and again resonates with professionalism. Consistency doesn’t mean that every layout is the same every time on every platform. Monotony causes boredom and boredom loses readers. Therefore, monotony can kill you (at least as a blogger).

The sure-fire remedy for monotony is visual diversity, which mainly speaks to color and graphics. Color is a mental and emotional stimulant that can lead to better engagement on a blog site. Graphics (i.e., illustrations, photographs, infographics, memes) bring the content to life; they help manifest the thoughts and ideas within a blog by making them tangible.

Design can be the make or break of one’s career. Applying the design principles of simplicity, consistency, and visual diversity can certainly help elevate the content, but there is never a guarantee. After all, there is always an appreciation for the avant-garde; the Dali’s and Warhol’s of the world. Just remember design requires serious consideration and should be purposeful. A functional design gives off an air of confidence and confidence is always sexy.

To honor blogging as an art form, we’ve curated a small list of blogs who have truly made their platforms into art – prompting them to be our most swoon-worthy. Prepare yourself for maximum eye-candy!

  1. The Hotels We Love Blog: Meanwhile & Elsewhere

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Travel blogs have it easy, after all, the content itself already provides enough tantalizing appeal within the stir of our imaginations. Meanwhile & Elsewhere makes the top of our list, though, because it’s the cream of the crop. Expertly focused, this blog exceeds the mark by taking the chaotic montage of sights, sounds, and tastes and conceptualizing it into a utopia of artistically, adventurous fun.

Categorized by the themes of “Think,” “Play,” and “Sleep” the consistent color-coding not only, makes it easily navigable and searchable, but the vibrant hues provide enticement. Its Pinterest-like layout provides simplicity and it’s fluidly adapts for mobile viewing. The well-composed graphics are attention-getters that lead to instant engagement. The strategic choice of using the color orange (a color of confidence) helps to unify the brand across its multiple platforms with a precedence of expertise. Bravo, Hotels We Love, Bravo.

http://www.hotelswelove.com/blog/

  1. The Socialite Family: A Sample of Smart & Cool Families

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Perhaps with a title like a primetime television show, The Socialite Family was already guaranteed superb readership. It’s aesthetic however is a perfect sample of smart & cool design. Scrolling this blog only leads to a non-stop utterance of oohs and ahhs. The simple color scheme provides consistency, only to be interrupted by large and harmoniously-hued photos. The enormous section-defining letters provide easy navigation and purposefully reflect the ABC’s of family-life. With a design association that matches the likes of Vogue and Vanity Fair, it does its job well in instilling a sense of grandeur sophistication about everyday life. After a short time of perusing the site, you’ll feel the blog confidently say, “Welcome to the family,” as you click, subscribe.

http://www.thesocialitefamily.com/en/

  1. Hyperverses

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While not exactly the aesthetically-elite among blog designs, Hyperverses is among the unorthodox conceptually, and that is enough to demand our appreciation. Founded on the idea of merging traditional literature with today’s technological infrastructure, the blog reads like a Penguin-published book on Kindle as it should. With a simple and intuitive design that mirrors the book markings of any author, literature professor, or high school English student its design is spot-on for its target audience. With such an expertly executed layout, the wit and humor behind this design are sexy enough for us.

http://hypervers.es

  1. Minimal Monkey

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“So easy a monkey could do it” that is probably the number one catchphrase for all I.T. and computer science departments (unless you work for Geico). But in all honesty, no, a monkey could not do it. Stephan Burgess, the man behind Minimal Monkey, does it really well, however. Not only has he created a blog for the complex and rather dry topic of computer tech, but he has done it in a simple and entertaining way for the mainstream to enjoy. His no-fuss design is perfect for making the non-nerds of the world at ease with his content. The multi-colored stripes of the main page bring to mind the no-signal display of a colored television, letting readers know they are entering techdom. The colors provide a soothing tone that also helps to section the posts. The horizontal scrolling will blow your blogger mind. In the advancing world of techie-blogging, Minimal Monkey will surely be a part of the latest and greatest.

http://minimalmonkey.com

At the Triassic Media Group, we’re committed to the long-term success of our clients. We want you to succeed. Please call us directly at 813-58-MEDIA to talk about how our services can help you succeed.

For some other great tips on business blogging check out Tips For Successful Business Blogging where we let you in on a few industry secrets.

business website

21 Reasons Why Your Company Needs A Website

The internet is often one of the most effective, efficient and widely used tools to find information about companies and products. If your company does not have a website, then you are missing literally millions of opportunities to sell your products or services.

Still unconvinced as to why you should invest in some online real estate? Here are 21 reasons why your company needs a website:

  1. Your company website will enable you to reach as many people as possible. You tell them what you do, where you are, your working hours, payment methods, and much more through a single source that makes finding information easy for the customer.
  2. Making your business information available online demonstrates the first reliable service your business can provide. People like that!
  3. A business with an online presence is a business that markets to the billions of available customers around the world. Most advertising channels cannot offer results anywhere near those numbers.
  4. You can sell your products and services online, eliminating location restrictions.
  5. Your website does not limit your advertising to a specific target market. Unlike social media channels, anyone can access your website without an account.
  6. Websites facilitate the development of communities and customer engagement through sharing pictures, videos and audio to connect with your business.
  7. FAQ sections enable customers to quickly find answers to questions without delays.
  8. It’s cheaper to market your business online than to create brochures and billboards.
  9. Customers can interact with your company through the website on any device that they are most comfortable using, especially convenient for customers with communication disabilities.
  10. Updating the public on changes to company products and services is faster and more efficient since your website is the central location for company information.
  11. Your business stays operational throughout and capitalizes in serving everyone from different time-zones.
  12. You can get useful feedback from your customers through comments and adapt to what they like most.
  13. You can change the information on your website anytime you want without incurring any extra costs that you would have if you published on papers or other media.
  14. You can use your site to introduce and market new products and services and gauge their impact on the market.
  15. It will attract media. If your site gets more popular, media outlets will talk about it!
  16. You will better serve the local market. There’re some restaurants which take lunch orders from their customers through their website!
  17. Be there for the customers even when they’re not at your premises, you boost the credibility of your business.
  18. It saves you a lot of time and effort to run a website than doing outdoor marketing.
  19. The website is accessible even when your store is closed, and people can “window shop” and review your products online. They might even decide to buy!
  20. Interacting with your customers continuously keeps them happy and improves your customer care system. That way, you keep your customers and even attract more!

At the Triassic Media Group, we’re committed to the long-term success of our clients. We want you to succeed. Please call us directly at 813-58-MEDIA to talk about how our services can help you succeed.

7 tell tale signs your business will fail and what you can do about it

7 Reasons Why Your Small Business Will Fail

If you’ve been in business for more than 5 years, you may be jaded about the success of the new startup businesses around you. After all, over the past 5 years, almost all of them went out of business. You’ve become a little jaded. You don’t want to get too involved with a company that won’t exist next year, so you don’t bother.

Most blogs and advice givers claim the reason that businesses go under is lack of capital. In our experience, not having capital is a symptom and not a cause. Rather, these businesses would go under anyway because of the way they are run. Here are 7 tell tale signs your business will fail and what you can do about it.

#1: You Don’t Treat it Like a Business

For some strange reason, there seems to be an emerging distorted version of the “American Dream” of business ownership where you’re now the boss and can spend your Friday afternoon drinking pina coladas at the beach. Or maybe that you can always take extended lunches and play video games all day at your desk.

The reality is that you’re not going to make any money playing video games at your desk or drinking pina coladas. There’s a reason your job didn’t allow you to do those things. Instead, set office hours and work toward your business during every minute.

#2: You Don’t Know How to Get Customers

If you build it, your customers may not come. You’ll just go out of business. This is a promise.

You need to find customer acquisition channels and find more of them. You need to keep working until you find the most cost effective way to constantly get customers. At the Triassic Media Group, we maintain 16 active customer acquisition channels that range in cost between $1.25 to $200 per customer acquisition. We’re always looking for ways to get better about this.

We also firmly believe in companies investing in content marketing services and a well-written website. Without the website or content, how are people going to know that you’re legit?

If your company needs help with developing content for marketing or you have other content needs, then Triassic Media Group is the partner that you need. Don’t have a website yet, we can fix that for you too.

#3: You Don’t Spend Enough Hours on Your Business

For some reason, most startup companies I’ve seen go one of two ways:

  1. They’re the cliché company where workers put in 60+ hour weeks for a measly portion of equity.
  2. They spend a few hours a day (or week!) in the office and don’t know how to spend their days. They’re really proud of their new business, but they hardly spend any time on it.

If you’ve started a business, please don’t plan on extended vacations, baby making or leisure time for the next two years. Focus on your business, really dedicate the time and energy on it to make it work. If you’re in the office, even if you don’t have client projects, find work to do. In a business younger than 2 years, there is always work to do. Write enough blog posts for the next 12 months, schedule out social media advertisements for 30 days or develop a comprehensive brochure for your favorite service.

If you need an idea of what your new business should be working on when not working on client projects, check out our post “100 Things You Should Be Doing For Your New Startup Business Now.” That should keep you productive for quite a while.

#4: You Don’t Have Systems in Place

At your last corporate job, there were tons of systems. Think about it! You likely had at least one “system” for payroll. You knew how to request time off. You knew the systems for how you did your job. Maybe you had an email system in place.

Figure out all of your company’s processes from customer acquisition and service delivery to hiring and training staff. Develop the systems and processes behind each aspect of your business and write them down.

One system we think every business needs is a way to track performance. We want to know how many projects we complete, what they cost versus what they earn and what client feedback we got. Without any of this information, we wouldn’t know if we were on target or not.

#5: You Don’t Commit to Learning About Business

Nobody naturally knows how to run a business. This is not an inherited trait. There are reasons why people like Steve Jobs and Abraham Lincoln loved to read.

Find every single free resource that you can find. There are plenty of resources for free business counseling, classes or books. Read all of the blogs. Pay for classes. Whatever it is, make business your craft and always learn how to be better. If you take anything from this post seriously, make it this one.

One easy way you can improve your business is to watch ABC’s Shark Tank. The premise of the show is that businesses meet with investors to fund their businesses. This is interesting, sure, but what’s really going to help you is to listen to the investor questions. Any time that an investor asks a question, ask that question for your business. Some of the questions that you should be asking include:

  • What’s your cost of client acquisition?
  • What’s your profit margin?
  • What’s your cost of service?

If at any time you don’t know the answer to one of these questions about your own business, write the question down and figure it out. Your business will thank you.

#6: You Don’t Meet Client Deadlines or Communicate

As a writing and editing company, we outsource random tasks to other companies all the time. Our management team invested significant time and resources into understanding the unique strengths of our staff. Anything that is time consuming and can be done better by someone outside of the company can immediately be outsourced. For example, we outsource graphic design to extremely talented people all of the time.

However, you’d be shocked how many people don’t meet our established deadlines or communicate with us. We usually stop working with these people. As a business-focused management team, we work very hard to make our business successful. While working with outsourcing teams allows us to improve the quality of our services, there is no reason for use to work with anyone that jeopardizes our relationships with clients. Missing deadlines is the fastest way to ruin a relationship with a client. So, if an outsourced team cannot deliver on time, we cut that risk out of our business immediately.

#7: You Don’t Ask the Right Questions

My wedding florist probably thought I was the most annoying person ever. She ran her business out of her home. I asked her so many questions when I was there, just to know how it functioned. Aim to figure out how other businesses function regularly. Ask the right questions and don’t be scared to offend people. I find the most successful people only want to help.

Also, if your client leaves you, ask them why. For our company, price is sometimes an issue. They’ll opt to try to do it themselves to save money. Usually they come back to us, but price isn’t something we can really change and keep the same level of care. However, if they said something else, that’s really good to know. We might be able to improve upon that in the future.

At the Triassic Media Group, we’re committed to the long-term success of our clients. We want you to succeed. Please call us directly at 813-58-MEDIA to talk about how our services can help you succeed.

3 tips you can use to diversify your business portfolio

Portfolio Diversification

One of the best things any business can do is to diversify its portfolio and its marketing efforts. Portfolio diversification is a great way to increase overall revenue, reduce risk and limit the impacts of a “slow season.”

Here are 3 tips you can use to diversify your business portfolio:

Tip #1: Look for Seasonality

Another business’s seasonality can be your business’s stability. When you’re looking for clients, try to determine when their most busy period would be. Once you’ve secured one, try to find other clients with different busy seasons.

For instance, if you’re a science education company, summer’s probably not the busiest time to attend client schools to give science presentations to kids. Adding a few summer camps to your client roster should help alleviate any downtime.

Tip #2: Get Support You Need Well in Advance

What would happen to your business if you got 1,000 new customers, tomorrow? Do you have the staffing, internal processes and resources to manage that?

Businesses that fail on Groupon, for instance, often don’t have enough of these steps in place before they run a Groupon deal. They fail to make an impact on prospective customers and lose money.

Even if you don’t plan on doing a Groupon, securing reliable subcontractors or employees (even just a concrete plan) is a savvy idea. This  way when a great opportunity comes around, you won’t have to say no.

Tip #3: Never Stop Marketing

You never know when your largest client will move on (or go out of business) or when your product will reach the end of its lifecycle. So for that reason, it’s important to never stop marketing.

To make your marketing successful, you should always be involved in:

  • Trying to get new clients
  • Updating your blog
  • Emailing your list
  • Thanking your customers
  • Getting referrals

Without  these key business marketing and development actions, you’re likely to have lots of slow seasons.

At the Triassic Media Group, we’re committed to the long-term success of our clients. We want you to succeed. Please call us directly at 813-58-MEDIA to talk about how our services can help you succeed.