Trends come and trends go. This is the hard truth for not only the fashion or entertainment industry, but also for privately-owned businesses and industries. It is always important to make sure that your local business is following the current trends, both in quality and design. With the internet revolution and growth of social media, businesses now have an easier time to promote their industry online to new customers. Every company should therefore have a website or a blog where they can promote their services or products, but it is also important to always update your company’s site so that it looks appealing and interesting to the viewer. Here are a few signs of when your company might be out of date and in need of an update:
1. Design is the key to success, and a good blog must be both easy on the eyes and in the instructions. Therefore, a template that looks like it has not been changed for over 10 years might be unappealing to potential buyers. If that is your case, then it might be a good idea to look at different websites and their layouts for inspiration and update your blog so that it is both visually striking, informal, and easy to follow. Choose a font that is easy and fun to read and also make sure to personalize your business blog with different images that relate to your business. Good images of your different services or products can enhance the credit of both your site and your company, and the customer will get a better idea of your company’s values and offers. Personalized images will also give your business more personality and make it more memorable. So, make sure that it stands out!
2. Take it easy with the keywords! Much like how you would not over-accessorize in real life, make sure not to add too many keywords as accessories on your site. Think of it as more is less. Having a lot of keywords is a trend that is slowly dying out, and instead, modern bloggers today focus instead on the quality of their content.
3. Update your blog with enough metadata. A good example of metadata is the categorization of all articles that happens on different news websites or information pages. Metadata makes monitoring, interpretation, searching and sorting, much easier and more efficient, and one of the most common applications of metadata is used in the document heads to provide answers, such as document author, name, title, identity, edition and date. If you are looking to update your business blog, add more metadata so that the user can get better search results, and more information on your business.