Tag: business growth

Why You Get What You Pay for in Recruitment

It can be tempting to try to recruit new employees yourself through online job listing websites or choosing the least expensive recruitment company that you can find. However, this tactic can often backfire, leading to more lost productivity and frustration than if you simply hire the right recruitment agency to start. Here are just some of the reasons why you get what you pay for when hiring a recruitment agency.

Lost in Online Job Search Databases

If your company simply relies on posting available job opportunities on popular job listing websites, your company’s posting will be one of tens of thousands of similar offerings by your competitors. As a result, job seekers will only spend a few seconds reading through all of the opportunities to make a decision on which jobs they’d like to apply for or may even go directly to a respected recruiting agency. Your company’s postings can easily get lost or ignored on these types of websites.

Too Many Unqualified Candidates

Without a reliable recruiting agency to weed through and test job candidates, your company will be forced to waste time trying to find the best candidate in a giant stack of CVs. Many of these candidates won’t have the skills or experience that you’re looking for. An experienced recruiting agency can look through these for you, pre-screen candidates, and save you time by only matching you with what you’re looking for.

Expensive Bad Hires

New hires can be extremely expensive. Not only does your company lose productivity when trying to hire and train them, but if you end up needing to replace them within a short period, you won’t be able to recoup your costs. Consider the value of an experienced recruitment company over the expense of a bad hire.

If your company needs to hire, evaluate your existing hiring processes. Make sure that you have the systems in place to protect your company from bad hires and to find the best candidates. For most companies, regardless of size, it makes the most sense to hire a great recruiting company to do much of the legwork.

Client satisfaction.

What Our 1,569th Project Taught Us

Today the Triassic Media Group completed our 1,569th project since February 2016, when we switched to a new internal project management process. That means we’re completing, on average, 225 projects each and every month from our office in downtown Tampa. These projects include complete website projects, blog posts, and everything else in between.

We’ve learned quite a few things by staying so busy writing and editing client projects. We wanted to share some of our insights about our work, our clients, and our processes with you.

We Surprise Our Clients

Over and over again, we find clients and prospects surprised by the way that we work with our clients. As a company, we recognize how important it is that our clients remain very successful and profitable. Without their success, we wouldn’t have clients, since we’re a B2B business. This is why we routinely go above and beyond to make sure our clients grow and stay in business.

Sometimes we meet with prospects who don’t have the money yet to hire us. We help them anyway because they usually come back to us when they turn their business around. We want to be their champions and help them succeed. Evidently, our competitors don’t do this.

We Confuse Our Clients

We’ve discovered after re-writing our own website content that certain terms we use confuse clients. This is something we’re working on. The biggest confusion stems from our web development services. We’re a writing and editing company at heart. When we realized that many businesses who would use our web page and blog writing services simply didn’t have a website, we partnered with a web developer. This way, you get all of the content and marketing you need, plus the website (and everything else you need to be professionally online) for a flat price.

We Deliver Results for Our Clients

We love to hear what happens after we finish a project. These nearly 1,600 projects showed us that we’re good at what we do. Our clients have grown their social media networks, established reputable online retail brands, and secured money for new start-up enterprises.

We See Our Clients Come Back

Sometimes prospects think our prices are too high and proceed to call around to see if they get a better price from our competitors. Sometimes clients, for one reason or another, disappear and we stop working together. We noticed something shocking around project 1,200 or so. Our clients very often come back to us after working with our competitors, who they say aren’t as professional, charge exorbitantly by the hour, or simply write poorly. Prospects end up calling us in the end because they add up the costs of doing everything with different companies and discover we’re cheaper. (I promise you, we did the math and the calls around the first time). All in all, we have a very high client retention rate.

We Know the Importance of Strong Internal Processes

If you work on 225 projects a month, it’s critical to have strong internal processes in place to manage the work, especially when some of those projects are incredibly large. From working with clients and assigning tasks to writing, proofreading, and revising, it’s imperative to map out a process and stick with it until you’re able to make it better. We like watching that tv show, The Profit, where Marcus Lemonis transforms the internal processes inside a business to make it better. As such, we sometimes switch things up to make sure everything works wonderfully.

If you need content written and edited, or your complete online business presence created, call us to discuss how we can help you at 813-58-MEDIA. We’re looking forward to working with you.

Business Growth and Content Marketing

Grow Your Business With Content Marketing

For marketing, as well as, technology professionals, there is one thing that will strongly impact whether or not your businesses will succeed or fail. And it all depends on whether or not content is a part of your business, or not. Why do businesses need a content-driven influence in their organizations? Content is what makes a difference to any size business out there.

Marketing innovation now goes hand in hand with progress

The connection between massive technology advancements and marketing innovation is apparent. The future of digital marketing has changed and excelled in its very own way. In just a matter of a few decades, things have gotten so far beyond billboards and television advertisements, and even banner ads don’t hold the same importance as they once did. It is now much newer methods of data-driven content marketing that really rule.

Big Data and Personalization

In the huge and tremendous word of digital marketing, there are two terms that stand out the most. Big Data and Personalization. Target content that aims straight at your audience, as well as, using special data to provide them with better contextual experiences amidst an innumerable amount of information. This content standpoint is happening now and is one of the best things you can do to grow your company.

The challenge isn’t just about a personal and targeted experience

The content-driven influence shouldn’t just focus itself on being one that is just delivering a more personal and targeted experience. There is so much more involved. It is important to make sure that the content presence is there and to drive it home, meaning you get the content-driven information firmly established. A content-driven presence is one that is highly effective, spot-on and secures itself firmly in place to its target every time.

Make sure you are taking the time to provide quality content to your audience, and watch your business grow.

Growth creates risk

How Business Growth Creates Risk

Developing an adequate growth strategy when you are an entrepreneur running a small start-up or business can pose several difficulties. While you expand your business, it is important to keep a few ideals in mind to prevent growth-related issues.

Keep in mind that:

  1. Growth can be great, but it also can create a sense of uncertainty. It is important to remember that being better is exceedingly more vital than being bigger. The fact that growth creates risk, is inherently a worry of any entrepreneur.
  2. Growth is a complex learning process. Considering that success is so dependent on human nature, it is important to note that it is not a mechanistic, linear, or predictable process.
  3. There is no black and white when it comes to a successful business growth plan. It requires leaders who can adapt and improvise when something isn’t working. This, combined with a cohesive internal environment, and solid customer approval and rate of return is a way to prevent the risks of growth.

If you grow too quickly as a business, there is the definite risk that it can stress employees, processes and controls, and even dilute the company’s brand, culture, and customer satisfaction. Make sure you have a solid customer base as well as a specific identity as a brand before you embark down the path of expanding your small business.

If you feel your work is becoming unmanageable, why not ask for help? The Triassic Media group provides professional services for all your editorial and marketing needs from content development to complete website maintenance. Let us take care of your marketing strategy so you can focus on your clients.

Start-ups

3 Misconceptions About Start-ups

Whether it be online or offline, aspiring entrepreneurs are constantly generating creative ideas; gathering groups of friends, colleagues or investors; and starting a business, hoping to generate revenue and shock their industries. With this ongoing start-up boom, various misconceptions and myths begin to arise about the method of beginning, maintaining and succeeding at running a start-up business. If you’re thinking about finally giving your start-up idea a shot, here are the top 3 misconceptions you should watch out for:

1. Success is all about money

Now, the goal of most businesses is to generate some level of profit, otherwise it wouldn’t be very financially viable, but that can’t be the only focus. Some start-up ideas can take a little more time. However, focusing on the impact that is made over the long-term will eventually generate the income one desires.

2. First idea is the best

Sometimes, going with your gut instincts can go wrong. It doesn’t mean that your gut is wrong, it just means that at this moment, the idea you came up with just doesn’t work. Now, the first idea may not be the best but it’s worth the try as you can learn from your mistakes when applying the next idea.

3. Passion is enough

Yes, it’s great that you’re passionate, but what if your product doesn’t sell? What if your idea isn’t as great or as creative as you thought it would be? Even if your great idea had a team of financial investors behind it, passion isn’t going to sell them on why they should invest in your start-up – results will. Don’t automatically assume a great product will sell itself. The execution of your success strategy is just as important as coming up with the business idea.

Importance of Website

The Importance of Effective Web Design

 

Every day, millions of people search online for services, products and other things they want and need. They no longer rely on phonebooks or wait for that “perfect” item to appear on TV. When someone wants something they turn to the internet. So, if you want to ensure it is your business that is found, there are a number of elements you must be certain to have in place – including a quality web design.

 

When a new client visits your website it is the first impression they are receiving of your entire business. Which means you need to be certain it is a good one. This may require you hire a professional website designer for assistance. They will have the tools and know-how to create a professional and effective website for your business.

Now, the question you have to answer is what makes a quality website?

Creating a Quality Site

There are a number of elements that must be utilized in order to create a website that will encourage visitors to stick around and eventually make a purchase. The web design that you use needs to be well-organized, clean, clear, modern and easy to navigate. It should also help create a brand for your business and motivate the visitor to do business with you, rather than your competitors.

When you have a quality website created, it will be adaptive and responsive in all the different browsers and devices. It is important to test your website in a number of different browsers in order to ensure that it looks right and functions properly no matter what browser is being used by your visitor.

The Importance of a Responsive Site

A professional website designer will also be able to ensure that your site looks great on mobile devices. With more and more people using their phones and other mobile devices to access the internet and search for what they want, you need to ensure the designer creates a responsive site. While this will cost a bit more initially, it will pay off with the additional traffic that you receive.

You cannot have a website created and then just forget about it, either. It is important to continually update the site in order to ensure it continues to encourage visitors to come back and eventually make a purchase. This is, after all, the entire point of your online presence.

business growth

The Importance of Quality Content

Kipling may have said it best, “Words are of course the most powerful drug used by mankind.” With this in mind, you can see how the content on your page is the living soul of your website. Your content is any text or words that are compiled on a web page with the accompanying graphics. The content you present to your readers can be the most powerful tool you have to build relationships with your current and potential customers. While the overall appearance and “feel” of a website is important, the content you include is crucial. There are two ways that your content affects your web presence – the ranking of your site in search engines and the ability for users to find you.

Search Engines

When a search engine is crawling pages of any website they search primarily for relevant content. The content that is present is easy for search engines to pick up on and the higher the quality, the higher you will appear in searches. The fact is that when a person conducts a search, the search engine will provide the highest quality of relative content for the searcher for the given set of keywords.

Users

There are two intentions when someone performs a search through a search engine:

  1. To find general, basic information on a certain topic
    -and-
  2. To find advanced information on some topic or niche that they are familiar with.

Only sites with high-quality content will be able to benefit both types of searchers. Stuffing keywords in hopes of great visibility is no longer feasible, as search engines can pick out the sites that have used this method.

Complete Content: Your Best Friend

There are three components that are found in complete content:

  1. The quality of the information which includes the authenticity and originality of the content you present.
  2. The quality of the presentation or how easy is it for users to find what they are looking for.
    (Tip – Use subheadings and short paragraphs, which are easier for users to scan.)
    -and-
  3. The quality of writing. If you have basic grammar and punctuation mistakes or poor knowledge of the subject, you will not rank very high in search engine results.

Search Engine Optimization Starts with Superior Content

It has been proven that commercial sites that rank high are not well received by users. Why? Because these sites have one main goal: to sell their products. While the graphics may be top notch the availability of quality content is non-existent. While the catchy appearance of the site is appealing, it will not hold the attention of searchers long. The only way to keep users engaged on your site is to provide useful information that is relevant to their search.

Organic Link Building: A Happy Side-Effect of Great Content

If you have great content you can organically build links. When you get links for your site it will increase your popularity and provide you credibility in the search engine rankings. If you have quality content, people will naturally want to link to it, providing the information to others. This is the best way to get natural links, which can be valuable to both your and their customers. The fact is that link exchange programs, or paying to have your link spread, are picked up by the smarter search engines, making your efforts ineffective.

Create the Right Content for Your Site

It is important to understand that not every type of content is right for every site. You need to determine your target group, and then develop content that will appeal to them. In order to make it commercially successful you should consider the different types of content:

  • Supportive content: This helps users to understand any topic from scratch.
  • Marketing content: This content will pre-sell your online product. This should only be used on e-commerce sites.
  • Industry Based Content: This will focus on a specific niche, such as telecommunication, pets, or children.
  • Research articles: This should contain advanced knowledge for searchers looking for more in-depth information about a topic they already understand.
  • SEO Friendly Content: This will help you optimize your site with certain keywords or phrases.

Sometimes it is best to outsource your content to ensure that it will provide optimum results with only informative and information pieces that will engage your readers. If you are unsure how to optimize the content on your site contact the Triassic Media Group today and find out how we can help you with all your content development needs!

Meeting client needs

3 Effective Ways to Identify Customer Needs

Your customer base is the most valuable component when running a business or corporation. Unfortunately, most businesses provide products and services that fail to meet the needs of the customer. If you’re running a business and don’t have the edge to maintain your customer base, here are 3 unique ways you can identify what your customers want and need to keep things running smoothly.

1. Pay attention to new customers

Sometimes a new customer who is yet to experience your product or service may require a different, more personalized approach. Using the same strategy for recurring customers with a new customer may be quite confusing and can ruin the quality of the experience. Ask your new customers to put in writing just what they expect to receive from your product or service. If it matches with what you are offering, then this is a potential client. If not, it will show you areas of possible business expansion.

2. Ask what they think about you and your competitors

Comparisons sometimes hold a negative connotation and can seem a little cliché. However, understanding how your customers see you in relation to your competitors can be very helpful in developing a better strategy to improve the quality of your product or service. It also highlights what the competitor may provide that is helping them succeed, conveying where your business may have room for improvement.

3. Anticipate the customer’s future needs

Once your business has a better understanding of your customer base, don’t be afraid to take a risk and anticipate what your customers will want and need from your products and services in the future. If you anticipate correctly, then this shows you have a solid understanding of what your customer base is looking for.

Keeping your business’s content up-to-date plays a vital role in meeting your customers’ needs and if your business doesn’t have a website then you are already losing to your competition. The Triassic Media Group offers all the solutions you need from web development to written content.

Contact us today to purchase your package!

social media

Your Business and Social Media

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Happy Social Media Day!

Social media has evolved. It’s no longer confined to updates about your lunch or pictures of your family vacations, but has become a tool for marketing your business. And if you learn how to utilize the sites and tools properly, you could be on your way to generating some big business for your company. In fact, simply getting your business on social media puts you one foot ahead of all the competition that’s not. Here are 5 positive outcomes of utilizing social media to benefit your business!

#1 Expand your target audience

One of the greatest benefits that comes from having your business on social media is the exposure that it gives you. Everyone is on social media these days from teenage children to great-grandparents and if your business is partaking in some form of social media, then you are increasing your chances of being seen.

When you utilize social media, you are taking the opportunity to reach out to others who may not know about your business. It creates exposure.

#2 Grow your following

When you expand your audience, you are also increasing the chance of growing your business’s following. Before social media, the quickest way to grow your client base was through word-of-mouth. Social media takes that concept to the next level. You can instantly share thoughts with people all over the world in a matter of seconds, interacting with groups of people at one time.

It’s like upgrading from snail mail to e-mail. You only have to write one letter to send to hundreds of people. Same for social media – One post; thousands of people.

#3 Stay relevant

The decision to have your business on social media is also a decision to stay relevant. Many people turn to social media first when searching for a brand or a business, and when they can’t find one, they settle for the next. They either 1) assume that the business they were looking for has gone out of business, or 2) they are tired of searching and chose an easily accessible business.

Social media makes your brand accessible and relevant. Social media also allows for immediate updates; so, if you have a change in address, a new product, a new collaboration, an industry update, you can share it instantaneously. No wait.

#4 Humanize your brand

One huge and notable difference between businesses that are active on social media and those that are not is that those that interact seem more human. It is easy for your business to become just that – a business. But people can’t relate to a business or brand, just the people behind it.

Social media gives your business the opportunity to be more than just a name.

#5 Open COMMUNICATION

With humanization through social media comes open communications. Social media doesn’t just offer you exposure to old and new audiences, but gives you the chance to communicate and interact with everyone who shows interest in your business. This is a great way to build strong and lasting relationships with your clients.

The conversational aspect of social media also allows for your clients to share things they love about your business with you and with others.

When deciding on whether or not you should be utilizing social media for your business, create a simple pros and cons list and you will see the pros heavily outweigh the cons (if any). Even if you are not sure you really need to be on social media, could trying it out hurt? Why not give it a shot in honor of National Social Media Day? You may find the results surprising!

Writing Services

Five Reasons Why Consistent Blog Content Boosts Search Engine Optimization (SEO) & Builds Authority

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This is how it boils down – you are new. You haven’t done this before. You have no “3-5 years’ experience” tucked under a slightly taught belt at your waistline. Your references consist of over-zealous professors, TAs and the hardware store you worked at in high school. At the end of the day your business has had a total of 0 clients. And here is the kicker — you are awesome! Your product rocks, your abilities are one-of-a-kind and what you’re offering is ingenious. So here you stand, bright-eyed and bushy-tailed, your new website fresher than your outfit on the first day of school. Then — crickets.

So what is it that will really get the traffic flowing? It’s simple: You. Even if you aren’t the one doing the writing, you is what you’re selling, no matter the product or service. There’s no shame in not being able to do it yourself. But if you stick to posting consistent content, you just might start moving somewhere.  Here are 5 reasons why keeping your website content consistent will help boost your SEO and also establish authority.

  • It Promotes Engagement and Meaningful Relationships – We live in an ever changing world – one in which we see people less face-to-face and more through the lens of our laptops. Just because we are not in the flesh, doesn’t mean we are not establishing meaningful relationships online. Being consistent with your posts means that you are showing up and engaging with the community – you are making your presence known and providing something that can be depended on. This not only equates to followers, it also increases the chance of backlinks (people linking your content on their site). The more backlinks you have, the better your SEO.
  • It Provides Quality Web Content – Consistent blogging shows your users that you are competent. In addition, longer and more significant content increases your SEO. The more in-depth you are on a consistent topic over time, the more of an “expert” you become. The more quality content you add, the longer your readers will stay on your site and appreciate your product. You’re not only showing your users that you are on-the-ball, you are boosting your SEO at the same time.
  • It Makes You Relevant in Your Field – As mentioned above, the world is ever changing. If you become quiet or passive, your clients will move on. This is true in any business, but it is especially true on the web. There is a fine balance between remaining relevant and becoming overpowering (don’t you just HATE those companies that email you daily?) Well timed, consistent and relevant posts keep you at the top of the pile. They are a like a nudge to remind your customers you are still there without being too in-their-face. Also, the more recent and updated your site is, the better your SEO.
  • It Forms a Foundation – Humans are creatures of habit. We like repetition and consistency. Not only will showing up to write on a regular basis help you in your business, it will make others remember you. They will come to expect your presence, depend on it even, and therefore begin to form a habit around following your posts. Followers create a solid foundation of potential clients, return users and sharers, all of which better your business and your SEO.
  • It Builds Your Brand – Who are you? What do you do? Establish your keywords and logo as your fundamentals. Repeat them, in detail, to form solid keyword searches. Once you have a brand you can be referenced, tagged, and represented. Establishing your brand in your posts is crucial – it is the secret sauce that kicks your SEO to a whole new level.

Consistent blogging boosts your SEO and builds authority through establishing relationships, providing relevant and quality information and forming a foundation of followers around your brand.

For more information about Triassic Media Group, contact us today. Find out how we can help you boost your business.