At a recent staff meeting, our team discussed how much we love working with our clients. We realized that most of our favorite companies to work with had many of the same traits. They didn’t serve the same type of customers or sell the same things. They didn’t operate in certain states, over others.
However, we think what they did have in common makes for good partners. These companies are often the most successful clients we know, with the highest earnings and the longest longevity. For this reason, we wanted to share the qualities we thought made the best businesses, both as clients and in terms of success.
#1: Commitment to Progress
Whether you’re starting a new company, rebranding or revamping existing written content, it can be a lot to take in. There are many decisions to make and that can be overwhelming. While we take away a lot of the overwhelmed feelings with transparency and holistic approaches, deciding to move forward feels like a big step.
We’ve met plenty of potential clients that know they need to have documents edited because clients keep commenting on typos. Sometimes, they keep putting it off and lose their existing clients in the process.
Many clients we favorite use our services to keep their blog and emailed content up to date. We love to see how committed they are to the process and the results they get.
#2: Openness to Feedback and Learning
Operating a small to medium business takes a lot of learning and personal growth. The most successful small businesses invest in their own learning and services to grow.
We love clients who discuss ideas. Clients who use feedback to really make a difference in their businesses. Once, we helped a non-profit organization gain traction in their local community through one simple recommendation. It felt awesome to watch them really succeed.
#3: Honesty and Integrity
Sometimes we’re approached by companies who are less than honest. They won’t share their emails and use aliases. Sometimes they want strange payment options made available to them. We usually pass on most of these opportunities.
We’ve found that honesty and integrity are important traits in clients. They’ll let you know when they love something and when they don’t, so you know to fix whatever it is they want aligned differently. As a company, the Triassic Media Group prioritizes honesty, transparency, and open communication. We love to see the same thing in our clients.
#4: Knows What They Want
Once, we had a client that used our complete website service, where, after an initial one hour discovery call, we create a website full of content from integrated email newsletters to website pages and blog posts.
During the call, the client excitedly said they were going to open up a women’s only gym. They wanted a light and airy feel, with white backgrounds and copy that spoke directly to women through educational content. After spending time creating just this website, the client informs us they actually were going to open a storage company instead. Sure, we changed the website content as part of the revision policy. However, she didn’t end up doing anything with any of it…which can be frustrating, as we genuinely want our clients to succeed!
Imagine instead one client that needed a website for a new jewelry line. Let’s just say, they knew what they wanted. Through a highly collaborative process, they got the web presence that drove sales and created an environment of credibility.
#5: Pays on Time
With only a cursory glance, it would be easy to say that paying on time is an important attribute for a client relationship. However, it isn’t the paying on time in itself that makes this important in the client relationship.
We’ve noticed that clients who pay invoices on time treat their businesses like businesses. They’re not just starting up something they’ll let fail in a year or two. Instead, they treat their business seriously and stake their reputation on it.
If you find yourself to be passionate, committed, and honest, we’d love to speak with you to learn more about your company and see how a partnership would be possible. Fill out the form below to request time to speak directly with our CEO.
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