Category: Clients

How to Answer Common Questions to Improve Your SEO Rankings

When people use a search engine like Google or Bing, they are very often looking for an answer to a question they have. Maybe they’re discussing the net worth of Taylor Swift with friends and want to prove they knew the right answer. Perhaps they want to know the prices and reviews of a new restaurant in town. People use search results to answer common questions. Once you identify what common questions exist in your market, you can use this information to improve your website’s SEO.

Determine What Your Product or Service Solves

Your business solves a problem. When users search for an answer to this problem, you want your solution to show up. For instance, a wood flooring company sells and installs floors. Homeowners will look for more information on how to install flooring online to see what the process entails. The prospective customer will look up “how to install wood floors” using a search engine. This is the problem the wood flooring company solves. Ideally, the wood floor company’s website should be optimized so that search engines list it as an answer.

All companies solve at least one problem. In many cases, companies solve many problems. Each of these should be incorporated into your SEO plan. For example, a hair salon offers a wide range of services to different kinds of customers. They create updos for proms and weddings, as well as stylish cuts for men. These customers find the company’s website differently. Each of these should be considered and included in different ways, such as “how to find the perfect prom hairstyle,” “how to pick a stylish haircut for men,” and “how to find wedding hairstyles.”

Create Content Highlighting Answers

After you realize what problem your company solves, you need to create content highlighting these search terms. For the wood flooring company, they should create a blog post or other resource that lets prospective customers know how to install wood floors, making sure to use that verbiage. They should list all the tools homeowners would need to do a professional quality job, knowing most homeowners won’t have the tools, the time, or the desire to complete the project themselves once they understand all that is involved.

It’s important to position your product or service as the answer. The blog post about installing a wood floor should provide high-quality answers and alternatives, such as DIY, hiring a wood flooring company, and perhaps a handyman. Provide prospective customers with the pros and cons of each choice. A handyman might be cheaper, but lacks the expertise needed and doesn’t carry the same kind of liability insurance. The wood flooring company may cost a little more, but the job is done right the first time without any hassle. By creating honest and helpful information, you can increase your search engine traffic, distribute highly shareable content, and grow brand awareness.

Add a FAQs Page to Your Website

If they’re certain questions customers routinely ask, put up a well-rounded website page of Frequently Asked Questions (FAQs). This page helps customers outside of SEO by providing them with a centralized location to have their questions answered. It also can help generate search engine traffic if users search for answers to their common questions. Just remember to keep the answers short. Nobody wants to read an entire blog post worth of content when they need a quick answer. Remember that FAQs might use many different keywords on a page, which is ineffective. Use FAQ page in conjunction with other efforts.

When you understand what your target market wants, it is much easier to create SEO strategies that work. By answering relevant questions through your website, you can increase search engine traffic.

Why B2B Businesses Want Your Business to Succeed

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I sat with a prospective client at a coffee shop. We laughed about how sometimes putting a giant sign in front of your door isn’t always enough to draw in new customers. She owned a local Cuban restaurant down the street. She spent the last year struggling on her own. As a last ditch effort, she asked around her networking group what to do when you’re about to give in and close your doors. They referred her to me.

We discussed all the things a cursory glance told me about her business: confusing website, owner-focused marketing copy, poor online communication with dissatisfied customers, and an intermittent online presence. As I took notes, she tapped the table and asked me: “How do I get more lunch traffic into the restaurant?” I looked up at her and she quickly tacked on “you can add it to your consulting price and we can talk about it later.”

“We can talk about it now,” I said. We technically don’t charge for consulting services anyway. We’re writers, I explained to her, but based on the many small businesses we helped in marketing, we know what worked.

I told her about all of the stuff she should do that she couldn’t pay us for, from dropping off menus at nearby office complexes to creating a special lunch menu patrons could get and eat in less than 30 minutes. She took many notes before asking me why I didn’t charge her for this information. She looked genuinely surprised. Here’s why:

The Success of My Business Depends On Your Business’s Success

As a business who only works with other business, I need you to be my client. If all the businesses around me fail, I’ll have no clients at all. It’s in my own vested interest to help you find success.

Maybe you’ll still go out of business. Maybe you aren’t open-minded enough to allow in outside advice. Maybe you’ll take my ideas and not hire me. Maybe the zombie apocalypse starts tomorrow. With the law of averages, I should still help you. It will work out in my favor. It already has.

You’ll Remember Me

The sneaky thing about helping you so earnestly and candidly is that you’ll remember me for a long time. When you grow enough to afford our services, you’ll pick me because we’ve already made that connection. Do you want to work with someone only out for themselves? I didn’t think so.

Plus, we’ll have more of a connection than my competitors. You’ll refer me out at networking meetings (see how that works?) and to the other businesses you interact with. When we save your business or grow it substantially, you’ll send me Hanukah cookies and we’ll drink Manischewitz at your company’s next Christmas party.

There is Enough Business Out There

Insecure business owners never admit this, but there is enough business out there for us all to be successful. My company can successfully manage only 40 new website launches a year and that’s the truth. Everything else is referred out to tested and proven competitors I have established relationships with, who profit from our relationship.

We work for and help out our competitors all of the time. While we don’t give them all our secrets and most of them don’t write as well as we do, we wish them well and refer them work that’s more appropriate for them. With so much hate in our world already, I’m not going to spend one minute wishing you harm and not opting to help you.

Call it naive, call me a dreamer, call me what you will…but you know what? It’s been working as a business practice and my clients are extremely happy. What more can a girl ask for?

Originally published on LinkedIn: https://www.linkedin.com/pulse/why-b2b-businesses-want-your-business-succeed-melanie-green?trk=prof-post

professional content development

The Benefits of Outsourcing Your Content

It’s simple, content is king. It doesn’t matter if you have a website, blog, or a commerce business online; chances are, you will definitely need content in order to populate your website, landing page, or blog. The best way to get your content needs met on a regular basis is by outsourcing that work to professionals who can get all of your content taken care of promptly, and properly.

Why you should hire a professional business writing service for your content needs?

It’s usually wise to hire a professional. What makes writing any different? Professional writers know the in-and-outs of content development, ones that know how to craft high-quality content in many forms. These many forms can vary from being articles to press releases to blogs to web content. The best writing services will know how to create and deliver numerous tips for content development for any client.

What are the benefits of outsourcing one’s content needs?

When you outsource your content needs, it helps lessen your workload, and that is always a wonderful feeling. Here are some of the benefits that go along with outsourcing content your content needs.

  1. Saves your business time and lessens your workload.
  2. Allows you to concentrate on other important aspects of your business.
  3. Not only is your content written by professionals, but it is also edited and and crafted to perfection.
  4. Professional writing means professional writing. You know how to do business and professional writers know how to write.

Triassic Media Group offers all the content development and editorial to fulfill your business’s needs. From developing your webpage to completely crafting the content your company needs using proven SEO techniques. Contact us today about our content development package!

Meeting client needs

3 Effective Ways to Identify Customer Needs

Your customer base is the most valuable component when running a business or corporation. Unfortunately, most businesses provide products and services that fail to meet the needs of the customer. If you’re running a business and don’t have the edge to maintain your customer base, here are 3 unique ways you can identify what your customers want and need to keep things running smoothly.

1. Pay attention to new customers

Sometimes a new customer who is yet to experience your product or service may require a different, more personalized approach. Using the same strategy for recurring customers with a new customer may be quite confusing and can ruin the quality of the experience. Ask your new customers to put in writing just what they expect to receive from your product or service. If it matches with what you are offering, then this is a potential client. If not, it will show you areas of possible business expansion.

2. Ask what they think about you and your competitors

Comparisons sometimes hold a negative connotation and can seem a little cliché. However, understanding how your customers see you in relation to your competitors can be very helpful in developing a better strategy to improve the quality of your product or service. It also highlights what the competitor may provide that is helping them succeed, conveying where your business may have room for improvement.

3. Anticipate the customer’s future needs

Once your business has a better understanding of your customer base, don’t be afraid to take a risk and anticipate what your customers will want and need from your products and services in the future. If you anticipate correctly, then this shows you have a solid understanding of what your customer base is looking for.

Keeping your business’s content up-to-date plays a vital role in meeting your customers’ needs and if your business doesn’t have a website then you are already losing to your competition. The Triassic Media Group offers all the solutions you need from web development to written content.

Contact us today to purchase your package!

psychomarketing

What is Psychographic Marketing?

Pyscho- what? If you have not heard of this term , don’t worry, most people haven’t. So, what is it and how does it aid marketing tactics? Most businesses collect market data about their customers; that is common sense. Market data tells you who is buying what and what to sell to whom. Psychographic marketing, simply put, means to think how your customers think, but that’s the hard part.

Many of us are locked in the mindset that our customers will behave like we behave. This can cause business owners to invest in too much of one product, ignoring the true needs of the customers. Myers-Briggs psychology identifies four main cognitive groups in every human population, independent of race, culture and language: traditionalists (47%), experiencers (27%), harmonizers (16%), and cerebrals (10%). Each group should be approached differently when selling your products or services and here is how you should market to each.

Traditionalists like specific and old brands. They are very stubborn when it comes to changing what they purchase and like to stick to what they know. They ask a lot of questions about quality and make sure to look for the best deal, so expect them to shop for price. They will often need a lot of reassurance before they purchase your product since they are skeptical of anything new or unusual.

Experiencers live in the moment. “Buy, buy, buy!” is their cry. They are a salesman’s dream and an accountant’s nightmare. These are your customers that, with the right marketing, will buy just about anything you have to offer. Whether it’s a glamorous product or a simple cleaning service, they will take it. If you set it in front of them, it will be hard for them to resist.

Harmonizers are concerned with others and like to keep things on the same level as their peers. They will usually do whatever those around them do. Marketing directly towards this group may not be the best approach. Instead, look towards those they are with. This group simply either will or either will not invest in your product or service, regardless of your direct appeal towards them. Fads tend to their main purchases.

Cerebrals are very tough to market towards. They think things through and look at things from the business aspect before purchasing. Expect them to know more about your product than your average customer. This group will also be the customers that have done their research on your competitors, so be ready to show them all that you have to offer.

Looking to update your content and make sure you are appealing to all your prospective customers? The Triassic Media Group offers fantastic content development and editorial services to help build your business.

Contact us today!

 

Client Awards

5 Characteristics of Our Favorite Clients

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At a recent staff meeting, our team discussed how much we love working with our clients. We realized that most of our favorite companies to work with had many of the same traits. They didn’t serve the same type of customers or sell the same things. They didn’t operate in certain states, over others.

However, we think what they did have in common makes for good partners. These companies are often the most successful clients we know, with the highest earnings and the longest longevity. For this reason, we wanted to share the qualities we thought made the best businesses, both as clients and in terms of success.

#1: Commitment to Progress

Whether you’re starting a new company, rebranding or revamping existing written content, it can be a lot to take in. There are many decisions to make and that can be overwhelming. While we take away a lot of the overwhelmed feelings with transparency and holistic approaches, deciding to move forward feels like a big step.

We’ve met plenty of potential clients that know they need to have documents edited because clients keep commenting on typos. Sometimes, they keep putting it off and lose their existing clients in the process.

Many clients we favorite use our services to keep their blog and emailed content up to date. We love to see how committed they are to the process and the results they get.

#2: Openness to Feedback and Learning

Operating a small to medium business takes a lot of learning and personal growth. The most successful small businesses invest in their own learning and services to grow.

We love clients who discuss ideas. Clients who use feedback to really make a difference in their businesses. Once, we helped a non-profit organization gain traction in their local community through one simple recommendation. It felt awesome to watch them really succeed.

#3: Honesty and Integrity

Sometimes we’re approached by companies who are less than honest. They won’t share their emails and use aliases. Sometimes they want strange payment options made available to them. We usually pass on most of these opportunities.

We’ve found that honesty and integrity are important traits in clients. They’ll let you know when they love something and when they don’t, so you know to fix whatever it is they want aligned differently. As a company, the Triassic Media Group prioritizes honesty, transparency, and open communication. We love to see the same thing in our clients.

#4: Knows What They Want

Once, we had a client that used our complete website service, where, after an initial one hour discovery call, we create a website full of content from integrated email newsletters to website pages and blog posts.

During the call, the client excitedly said they were going to open up a women’s only gym. They wanted a light and airy feel, with white backgrounds and copy that spoke directly to women through educational content. After spending time creating just this website, the client informs us they actually were going to open a storage company instead. Sure, we changed the website content as part of the revision policy. However, she didn’t end up doing anything with any of it…which can be frustrating, as we genuinely want our clients to succeed!

Imagine instead one client that needed a website for a new jewelry line. Let’s just say, they knew what they wanted. Through a highly collaborative process, they got the web presence that drove sales and created an environment of credibility.

#5: Pays on Time

With only a cursory glance, it would be easy to say that paying on time is an important attribute for a client relationship. However, it isn’t the paying on time in itself that makes this important in the client relationship.

We’ve noticed that clients who pay invoices on time treat their businesses like businesses. They’re not just starting up something they’ll let fail in a year or two. Instead, they treat their business seriously and stake their reputation on it.

If you find yourself to be passionate, committed, and honest, we’d love to speak with you to learn more about your company and see how a partnership would be possible. Fill out the form below to request time to speak directly with our CEO.