Have you ever looked at a blog that just took your breath away? No matter what industry, companies are stepping up their game by focusing on their blog design in addition to content. And it’s not just B2C companies – B2B companies are investing serious time into the design of their business blogs, too.
For design aesthetics, it’s all about the allure. Why? Because our visual sense is the first to trigger when deciding on what to give our attention and something that oozes appeal will make the catch.
So how does a blog achieve the allure? Honestly, there is no set prescription, but there are some common practices that increase desirability; Among them are simplicity, consistency, and visual diversity.
Though there can be nothing simpler than words on a screen, often a headline or hook is not enough to bait our A.D.D. and visually dominate culture. That’s where design comes in, and a simple design is a sexy design. The cleaner and more focused it is, the more professional the content appears and the more likely the content is seen as expertise. We all want the best so repeat this mantra, “A best-dressed blog will surely find success!”
A single spruce up won’t cut it, though, as bloggers don’t want a one-night stand with their readers. They are in it for the long haul — as should their designs be. The best way to achieve this is with design consistency, which provides intuitive navigation, demonstrates branding authenticity, and again resonates with professionalism. Consistency doesn’t mean that every layout is the same every time on every platform. Monotony causes boredom and boredom loses readers. Therefore, monotony can kill you (at least as a blogger).
The sure-fire remedy for monotony is visual diversity, which mainly speaks to color and graphics. Color is a mental and emotional stimulant that can lead to better engagement on a blog site. Graphics (i.e., illustrations, photographs, infographics, memes) bring the content to life; they help manifest the thoughts and ideas within a blog by making them tangible.
Design can be the make or break of one’s career. Applying the design principles of simplicity, consistency, and visual diversity can certainly help elevate the content, but there is never a guarantee. After all, there is always an appreciation for the avant-garde; the Dali’s and Warhol’s of the world. Just remember design requires serious consideration and should be purposeful. A functional design gives off an air of confidence and confidence is always sexy.
To honor blogging as an art form, we’ve curated a small list of blogs who have truly made their platforms into art – prompting them to be our most swoon-worthy. Prepare yourself for maximum eye-candy!
- The Hotels We Love Blog: Meanwhile & Elsewhere
Travel blogs have it easy, after all, the content itself already provides enough tantalizing appeal within the stir of our imaginations. Meanwhile & Elsewhere makes the top of our list, though, because it’s the cream of the crop. Expertly focused, this blog exceeds the mark by taking the chaotic montage of sights, sounds, and tastes and conceptualizing it into a utopia of artistically, adventurous fun.
Categorized by the themes of “Think,” “Play,” and “Sleep” the consistent color-coding not only, makes it easily navigable and searchable, but the vibrant hues provide enticement. Its Pinterest-like layout provides simplicity and it’s fluidly adapts for mobile viewing. The well-composed graphics are attention-getters that lead to instant engagement. The strategic choice of using the color orange (a color of confidence) helps to unify the brand across its multiple platforms with a precedence of expertise. Bravo, Hotels We Love, Bravo.
- The Socialite Family: A Sample of Smart & Cool Families
Perhaps with a title like a primetime television show, The Socialite Family was already guaranteed superb readership. It’s aesthetic however is a perfect sample of smart & cool design. Scrolling this blog only leads to a non-stop utterance of oohs and ahhs. The simple color scheme provides consistency, only to be interrupted by large and harmoniously-hued photos. The enormous section-defining letters provide easy navigation and purposefully reflect the ABC’s of family-life. With a design association that matches the likes of Vogue and Vanity Fair, it does its job well in instilling a sense of grandeur sophistication about everyday life. After a short time of perusing the site, you’ll feel the blog confidently say, “Welcome to the family,” as you click, subscribe.
While not exactly the aesthetically-elite among blog designs, Hyperverses is among the unorthodox conceptually, and that is enough to demand our appreciation. Founded on the idea of merging traditional literature with today’s technological infrastructure, the blog reads like a Penguin-published book on Kindle as it should. With a simple and intuitive design that mirrors the book markings of any author, literature professor, or high school English student its design is spot-on for its target audience. With such an expertly executed layout, the wit and humor behind this design are sexy enough for us.
- Minimal Monkey
“So easy a monkey could do it” that is probably the number one catchphrase for all I.T. and computer science departments (unless you work for Geico). But in all honesty, no, a monkey could not do it. Stephan Burgess, the man behind Minimal Monkey, does it really well, however. Not only has he created a blog for the complex and rather dry topic of computer tech, but he has done it in a simple and entertaining way for the mainstream to enjoy. His no-fuss design is perfect for making the non-nerds of the world at ease with his content. The multi-colored stripes of the main page bring to mind the no-signal display of a colored television, letting readers know they are entering techdom. The colors provide a soothing tone that also helps to section the posts. The horizontal scrolling will blow your blogger mind. In the advancing world of techie-blogging, Minimal Monkey will surely be a part of the latest and greatest.
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For some other great tips on business blogging check out Tips For Successful Business Blogging where we let you in on a few industry secrets.