Importance of Website

The Importance of Effective Web Design


Every day, millions of people search online for services, products and other things they want and need. They no longer rely on phonebooks or wait for that “perfect” item to appear on TV. When someone wants something they turn to the internet. So, if you want to ensure it is your business that is found, there are a number of elements you must be certain to have in place – including a quality web design.


When a new client visits your website it is the first impression they are receiving of your entire business. Which means you need to be certain it is a good one. This may require you hire a professional website designer for assistance. They will have the tools and know-how to create a professional and effective website for your business.

Now, the question you have to answer is what makes a quality website?

Creating a Quality Site

There are a number of elements that must be utilized in order to create a website that will encourage visitors to stick around and eventually make a purchase. The web design that you use needs to be well-organized, clean, clear, modern and easy to navigate. It should also help create a brand for your business and motivate the visitor to do business with you, rather than your competitors.

When you have a quality website created, it will be adaptive and responsive in all the different browsers and devices. It is important to test your website in a number of different browsers in order to ensure that it looks right and functions properly no matter what browser is being used by your visitor.

The Importance of a Responsive Site

A professional website designer will also be able to ensure that your site looks great on mobile devices. With more and more people using their phones and other mobile devices to access the internet and search for what they want, you need to ensure the designer creates a responsive site. While this will cost a bit more initially, it will pay off with the additional traffic that you receive.

You cannot have a website created and then just forget about it, either. It is important to continually update the site in order to ensure it continues to encourage visitors to come back and eventually make a purchase. This is, after all, the entire point of your online presence.

business blog

Keeping Your Business Blog In Style

Trends come and trends go. This is the hard truth for not only the fashion or entertainment industry, but also for privately-owned businesses and industries. It is always important to make sure that your local business is following the current trends, both in quality and design. With the internet revolution and growth of social media, businesses now have an easier time to promote their industry online to new customers. Every company should therefore have a website or a blog where they can promote their services or products, but it is also important to always update your company’s site so that it looks appealing and interesting to the viewer. Here are a few signs of when your company might be out of date and in need of an update:

1. Design is the key to success, and a good blog must be both easy on the eyes and in the instructions. Therefore, a template that looks like it has not been changed for over 10 years might be unappealing to potential buyers. If that is your case, then it might be a good idea to look at different websites and their layouts for inspiration and update your blog so that it is both visually striking, informal, and easy to follow. Choose a font that is easy and fun to read and also make sure to personalize your business blog with different images that relate to your business. Good images of your different services or products can enhance the credit of both your site and your company, and the customer will get a better idea of your company’s values and offers. Personalized images will also give your business more personality and make it more memorable. So, make sure that it stands out!

2. Take it easy with the keywords! Much like how you would not over-accessorize in real life, make sure not to add too many keywords as accessories on your site. Think of it as more is less. Having a lot of keywords is a trend that is slowly dying out, and instead, modern bloggers today focus instead on the quality of their content.

3. Update your blog with enough metadata. A good example of metadata is the categorization of all articles that happens on different news websites or information pages. Metadata makes monitoring, interpretation, searching and sorting, much easier and more efficient, and one of the most common applications of metadata is used in the document heads to provide answers, such as document author, name, title, identity, edition and date. If you are looking to update your business blog, add more metadata so that the user can get better search results, and more information on your business.


web content development

The Sexiest Business Blogs on the Internet

Have you ever looked at a blog that just took your breath away? No matter what industry, companies are stepping up their game by focusing on their blog design in addition to content. And it’s not just B2C companies – B2B companies are investing serious time into the design of their business blogs, too.

For design aesthetics, it’s all about the allure. Why? Because our visual sense is the first to trigger when deciding on what to give our attention and something that oozes appeal will make the catch.

So how does a blog achieve the allure? Honestly, there is no set prescription, but there are some common practices that increase desirability; Among them are simplicity, consistency, and visual diversity.

Though there can be nothing simpler than words on a screen, often a headline or hook is not enough to bait our A.D.D. and visually dominate culture. That’s where design comes in, and a simple design is a sexy design. The cleaner and more focused it is, the more professional the content appears and the more likely the content is seen as expertise. We all want the best so repeat this mantra, “A best-dressed blog will surely find success!”

A single spruce up won’t cut it, though, as bloggers don’t want a one-night stand with their readers. They are in it for the long haul — as should their designs be. The best way to achieve this is with design consistency, which provides intuitive navigation, demonstrates branding authenticity, and again resonates with professionalism. Consistency doesn’t mean that every layout is the same every time on every platform. Monotony causes boredom and boredom loses readers. Therefore, monotony can kill you (at least as a blogger).

The sure-fire remedy for monotony is visual diversity, which mainly speaks to color and graphics. Color is a mental and emotional stimulant that can lead to better engagement on a blog site. Graphics (i.e., illustrations, photographs, infographics, memes) bring the content to life; they help manifest the thoughts and ideas within a blog by making them tangible.

Design can be the make or break of one’s career. Applying the design principles of simplicity, consistency, and visual diversity can certainly help elevate the content, but there is never a guarantee. After all, there is always an appreciation for the avant-garde; the Dali’s and Warhol’s of the world. Just remember design requires serious consideration and should be purposeful. A functional design gives off an air of confidence and confidence is always sexy.

To honor blogging as an art form, we’ve curated a small list of blogs who have truly made their platforms into art – prompting them to be our most swoon-worthy. Prepare yourself for maximum eye-candy!

  1. The Hotels We Love Blog: Meanwhile & Elsewhere


Travel blogs have it easy, after all, the content itself already provides enough tantalizing appeal within the stir of our imaginations. Meanwhile & Elsewhere makes the top of our list, though, because it’s the cream of the crop. Expertly focused, this blog exceeds the mark by taking the chaotic montage of sights, sounds, and tastes and conceptualizing it into a utopia of artistically, adventurous fun.

Categorized by the themes of “Think,” “Play,” and “Sleep” the consistent color-coding not only, makes it easily navigable and searchable, but the vibrant hues provide enticement. Its Pinterest-like layout provides simplicity and it’s fluidly adapts for mobile viewing. The well-composed graphics are attention-getters that lead to instant engagement. The strategic choice of using the color orange (a color of confidence) helps to unify the brand across its multiple platforms with a precedence of expertise. Bravo, Hotels We Love, Bravo.

  1. The Socialite Family: A Sample of Smart & Cool Families


Perhaps with a title like a primetime television show, The Socialite Family was already guaranteed superb readership. It’s aesthetic however is a perfect sample of smart & cool design. Scrolling this blog only leads to a non-stop utterance of oohs and ahhs. The simple color scheme provides consistency, only to be interrupted by large and harmoniously-hued photos. The enormous section-defining letters provide easy navigation and purposefully reflect the ABC’s of family-life. With a design association that matches the likes of Vogue and Vanity Fair, it does its job well in instilling a sense of grandeur sophistication about everyday life. After a short time of perusing the site, you’ll feel the blog confidently say, “Welcome to the family,” as you click, subscribe.

  1. Hyperverses


While not exactly the aesthetically-elite among blog designs, Hyperverses is among the unorthodox conceptually, and that is enough to demand our appreciation. Founded on the idea of merging traditional literature with today’s technological infrastructure, the blog reads like a Penguin-published book on Kindle as it should. With a simple and intuitive design that mirrors the book markings of any author, literature professor, or high school English student its design is spot-on for its target audience. With such an expertly executed layout, the wit and humor behind this design are sexy enough for us.

  1. Minimal Monkey


“So easy a monkey could do it” that is probably the number one catchphrase for all I.T. and computer science departments (unless you work for Geico). But in all honesty, no, a monkey could not do it. Stephan Burgess, the man behind Minimal Monkey, does it really well, however. Not only has he created a blog for the complex and rather dry topic of computer tech, but he has done it in a simple and entertaining way for the mainstream to enjoy. His no-fuss design is perfect for making the non-nerds of the world at ease with his content. The multi-colored stripes of the main page bring to mind the no-signal display of a colored television, letting readers know they are entering techdom. The colors provide a soothing tone that also helps to section the posts. The horizontal scrolling will blow your blogger mind. In the advancing world of techie-blogging, Minimal Monkey will surely be a part of the latest and greatest.

At the Triassic Media Group, we’re committed to the long-term success of our clients. We want you to succeed. Please call us directly at 813-58-MEDIA to talk about how our services can help you succeed.

For some other great tips on business blogging check out Tips For Successful Business Blogging where we let you in on a few industry secrets.

Why your business demands a professional looking website.

8 Reasons Why Your Business NEEDS a Professional Website

It’s the time of the internet. Almost everything today revolves around it, and many things wouldn’t endure without it. Shouldn’t your business be online as well?

In this article, I am going to tell you why your business demands a professional looking website. Seriously take into consideration the significance of each reason, and eventually, you’ll find yourself with a new professional website generating more business, more leads, and more money.

1. A Business Website Makes You Reliable

A 2013, Weebly completed research discovering that 56% of people did not trust in a business without a website.

The initial customer reaction when hearing about a new business usually consist of taking out their cell phone and searching for it on the internet to find out what you have to offer and what others have to say about you.

People rely heavily on the opinions of others, and it is hard to foster positive feedback and attention that garner respect and reliability if your business is not fully connected with your surrounding community.

2. It Presents a Professional Image

Running a small business can be difficult when you are competing with more substantial businesses that already hold a strong relationship with customers. Owning a website is certainly one of the most effective business decisions that will allow you to even the playing field.

Presenting a well-designed website is a proven way to generate confidence in your potential customers and make your small business look bigger than it is.

3. It Shows You What Your Customers Want

A website gives you the opportunity to easily track what services or products your customers find the most appealing, and what pages are attracting the most attention on your site.

“We want more, we want more. If we really like it, we want more,” the young kids on the AT&T commercial got it right that time. Tracking access allows you an insight to the information you need to tailor to your customers’ needs. It can even track the number of visits to each page and how the customer got to your site.

4. It Does the Job for You

The internet doesn’t have a closing time. Your website is available to potential customers 24 hours a day, 7 days a week, and 365 days a year. Simply being available generates more activity that being unavailable.

Your website will sell your brand’s value, services, or products to its visitors at all times. Even when you can’t work – your website can work for you.

5. It Keeps Your Information Current and Relevant

How does it feel wasting hundreds of dollars to produce full-color pamphlets that become useless even before you finish distributing them? Printing creates limitations and is certainly an inconvenience. When you print and publish, you can’t easily update your information.

A professional website is different. It is possible to update material whenever you need and will provide your potential customers information that is up-to-date.

6. It Entices the Global Market

Presenting yourself with a professional website instantly turns you into a global business. Your website is noticeable to almost every country, all over the world.

Even though your services may not apply globally, your digital presence, even now, continuous to be an excellent way to bring traffic, raise awareness, and boost your brand’s popularity. Why cater to the few when you can please the many?

7. It Enables You to Add Value

Websites offer plenty of ways to add value to the customer experience, adding pictures, videos, and even response sections engage your customers and allow them to interact with your business.

Take advantage of the opportunities a website can offer. Present your products or services using video clips, reviews, guides, brochures and much more.

8. Your Competitors are Already Online

If your customers are not finding your products on the internet, there is no doubt they are finding those of your competitors alternatively. While you debate whether you should get online, your potential customers are supporting your competitors.

Remember, it doesn’t matter how big your business is. Whether you work alone or have a thousand employees, you’re losing business to your competition if you don’t have a website. If you are planning to start a business website and looking for help from a web professional, please contact Triassic Media Group.