marketing blog

6 Great Marketing Blogs

When researching to write your own articles – or just educating yourself on trends and best practices in today’s marketing world – it’s important to read a variety of marketing blogs to gather different perspectives and apply them to your campaigns.

The following list are some of our favourite content pieces we read regularly for education, tips, tricks, and more.

1.  HubSpot

Pretty much known for starting the inbound marketing movement, they are giants in the marketing universe. HubSpot has three blogs: marketing, sales, and agency – each targeted to a slightly different audience.

If that’s not enough to satisfy you, their full list of blog topics is sure to have plenty of valuable content for you.

With that three separate blogs and publishing every single day, it’s necessary for them to have many guest blog writers (in addition to their staff) who offer many different perspectives and expertise. In the end, HubSpot’s blog sets the standard for all things inbound marketing and we’re pretty sure their blog is a lead generating machine!

2. Content Marketing Institute

CMI posts a new article every day, even on weekends and holidays. Their “This week in content marketing” series is a hit as they talk about the most recent news and events as it relates to content marketing.

Their most popular blogs are broken out between “Current Hits” and “All Time Hits”. Just like HubSpot and their publishing frequency, they have many different writers that offer expert tips and analysis. (The only distraction is the social widget in the left margin blocking content as you scroll.)

3. Mention

Mention’s blog features a search bar, their featured images on posts are consistent in design, and categories are easily identified across the top of the blog. Categories are easy to sort through and include “Most Popular” and even a “Startup Life” to see what other readers deem as most important for each respective category.

One unique detail is that under each article’s featured image, Mention shows an estimated reading time for the article (smart!).

Posts often follow a how-to style, making it easy to apply what you learn in each article. Even posts that aren’t specifically how-tos often have a wrap-up section that helps you understand how to implement what you read.

To top it off, Mention regularly hosts webinars that tie-in with their blogs very well. Join their next webinar (we’re co-hosting with them!) this Tuesday, January 26th where we talk about letting competitors build your marketing strategy.

4. Autopilot

Autopilot’s “Liftoff” blog is very clean and organized. They have a search bar, publish a few days per week, and are building a great marketing automation tool where you can “automate the customer journey, visually.”

If you’re in the market for a marketing automation product, give Autopilot a serious look. Their visual journeys make planning and executing lead nurturing and onboarding a breeze!

5. Inside AdWords

This is Google AdWords’ official blog offering news, tips, and general information on their advertising platform. They may not publish very often, but when they do, you can bank on it being valuable insight.

If you’re advertising with AdWords, how can you not want to read the content from the original source?

6. Buffer

Buffer are experts in social media publishing. Their blog features big, bold images that are easy to share with your social networks. They keep their content simple and witty, while taking deep dives into data when appropriate and analyze that data very well.

Blog articles also examine large companies or people using social and break down what they are doing well (and sometimes where they could improve). This way, anyone can take the nuggets of information and apply it to their own strategy (smaller case studies, for example).

 

social media

5 Social Media Customer Engagement Tips

Social Media can help you to grow your business – by attracting new customers, by strengthening your relationships with your customers, and by getting customers to refer your business to their friends and colleagues. The key to making this happen is to learn how to use Social Media to engage your customers; to have a conversation with your customers; to learn more about your customers’ needs;  and to help them to see how your business can satisfy their needs. In this article, we’re going to expand on those engagement tips.

1. Finding your customers

The first thing you need to do before engaging customers via social media is to find them! While most of your customers will probably have profiles on several major sites, odds are they either spend most of their time on one site or use them for different purposes (social vs. professional).  Knowing which site (s) they frequent makes it easier to engage them.

The most effective way to know which site your customers come from is closed loop marketing, which is tracking your customers from lead source through customer acquisition. You might think the site that generates the most leads is the best bet, but this isn’t always the case.

If you are unable to close the loop, then you can ask your sales rep to find out from their leads which social media site they use the most. You can also survey your customers if you don’t have a high-touch sales process. Lastly, if all else fails, the general rule of thumb is if you’re B2B, then use LinkedIn. If you’re B2C, use Facebook.

2. Adding Customers to Your Network

After you find your customers, you’ll want to add them to your network, which makes it easier for you to engage them. Unless you have an army of interns that can personally send invites to all your customers, you might want to take a more scalable approach.

One of the simplest ways to do this is to have your sales reps and customer success managers promote a social media account in their email signatures, business cards, etc. If your customers are friends with your employees and your employees share the company blog posts and updates as well as promote your company pages, then it’s easy to reach your customers. Of course, this isn’t always possible, as your employees may be uncomfortable doing this or you may not have 1:1 relationships with your customers.

Some other options are to create your own group and promote it to customers on your website and in product documentation. Just let them know what the group will help them with,such as major news and announcements, strategy guides, customer conversations, feedback, etc. If you don’t want to run a group, then you can always promote your company pages on Facebook and/or LinkedIn. Anyone who likes or follows your company will be in your network.

3. Share Great Content

When trying to engage your customers, don’t just share company news or promotions. Make sure you provide valuable content. If you provide content your customers want to read, they’ll keep coming back. You can then work in some marketing messages on occasion, much like a blog.

4. Actively Engage Customers

In addition to sharing content, you also need to engage your customers. If all you do is share content, you’ll still grow your network and you’ll get some readership. However, to really develop customer loyalty, you need to engage your customers so they feel special.

This doesn’t mean sending them messages and posting on their wall like your great friends. However, you do want to communicate with them. If you have a group or forum, don’t just answer questions but try to ask some of your own and generate discussions. Follow your customers and occasionally promote a great blog article they write or re-tweet something they post. Monitor social media in general for any mentions of your business so you can respond.

5. Stick With It

One of the more frustrating things about using social media and content marketing as a way to engage customers is that, more than anything, it takes time. You need to find your customers, get them in your network, engage them, and get them hooked on your content. This doesn’t happen overnight. In the end, the benefits will be well worth it, but you can’t stop a few months in. If you’re not getting results you want, try changing tactics, but don’t stop. If nothing else, think about how your competitors are doing the same thing. So unless you want them having more loyal customers than you, stick with it.

 

celebration

Triassic Media Group’s 2016 Recap

2016 has been a monumental year for the Triassic Media Group. Sure, we’ve had our share of setbacks, like when our neighbors turned off our air conditioning over the summer. But this year’s had so many achievements, too! Here are some of the best highlights of 2016:

  • We completed more than 1,800 different projects for our clients!
  • We beat our goal of 40 new long-term clients and secured 45 new clients.
  • We moved our headquarters to the Madison Building in downtown Tampa.
  • Our team grew to include Elaine, Lindsey, Rick, Russell, Aloisa, Anna, Andrea, Jacquelyn, Larissa, Shamima, and Sophie.

How did your business grow in 2016? How can we help you grow in 2017?

 

4 Times To Thank Your Customers

It’s easy to overlook your customers when your busy. You take them for granted without meaning to or forget to thank them for contributing to your business’s success. Here are four times you should remember to thank your customers.

After a Transaction

When your customers choose your company to spend money with, go ahead and thank them for their business. It can be as simple as starting an email with a final client deliverables with “Thank you for your business. I’ve attached the documents…”

During Thanksgiving

Instead of sending out Christmas cards to all of your clients, some of whom may not even celebrate Christmas, consider sending out a Thanksgiving card instead. You can have them printed for very little money from VistaPrint. You can let your clients know how much you appreciate them and wish them well throughout the holiday season. Since people are already in a happy mood for Thanksgiving, it’s a perfect time to reach out.

End of the Year

At the Triassic Media Group, we spend the last few weeks of every year making a list of all of the clients we’ve helped. We think about how we can cultivate long-term partnerships with many of our favorites. During this time, we like to say thanks to clients who made a difference in our bottom line or who are particularly awesome. After all, it is our clients that make our business what it is. We’re incredibly grateful for all of them.

Milestones

Celebrate milestones with your clients. Send them a thank you after each year you spend working together. They might not even realize how long you’ve been working together. Thanking them is a great way to remind them.

While thanking your clients for their business is good business manners, it’s also a way to get your business’s name back in front of your customers. People love positive attention and being thanked. They’ll remember your business for it.

5 Business Development Blog Posts

Business development is one aspect of your business that you should never let fall to the wayside. What effort you put into your marketing efforts today can impact your business for months.We’ve rounded up 5 of our favorite business development blog posts to give you more information about customer acquisition, marketing, and business partnerships.

If you’re looking for a partner to help you develop your business’s marketing and website creation efforts, the Triassic Media Group can help.

 

 

3 Strategies for Customer Acquisition You May Not Have Tried

For many businesses and websites, customer acquisition can be cumbersome and costly. You want to use strategies that work and set you apart from your competition. Most modern businesses know they should be writing a blog on their own site, sending email newsletters, and harnessing the power of social media hashtags. Outside of these common tactics, there are other customer acquisition strategies to try.

Create a Free Downloadable Guide

If you’re familiar with content marketing, you may hear about creating a marketing funnel that starts with giving prospective customers something in exchange for their email address. Its effectiveness in securing new leads is high, which is why many businesses opt to participate in some type of funnel in the marketing and consulting spaces. However, businesses of many varieties can benefit from such a guide. If you currently don’t offer a free downloadable guide, invest in creating one that speaks directly to your target market.

You don’t want this free guide to be particularly long because then leads might not read it quick enough. You don’t want it to be too short, as potential customers might feel taken advantage of. Focus on delivering valuable information related to your product or service. Create an engaging landing page that’s SEO friendly. Some customers will sign up for your email list just for the free guide and unsubscribe immediately. Don’t take this personally, as not all of your potential leads will.

Write SEO Posts in Industry Forums

Most SEO centers on what you can do on your own website. However, you can use common sense SEO tactics on industry forums to guide new visitors to your website. Write informative answers to posts from other forum participants and link your website.

You can participate in forums for your industry and for your target customer’s industry. Most of the time, it is easier to get customers when you focus on posting in forums your prospective customers visit.

Join HARO

HARO, or Help a Reporter Out, is an online service that connects business owners and regular people to reporters, journalists, and writers that need sources or people to interview for their stories. After you sign up for free on their website, requests are emailed several times a day in batches by topic. If you meet the criteria the reporters look for, send the reporter a response to your query with your quote and how to contact you if they need additional information. If the reporter uses your quote, you and your company will be mentioned, if not linked, to the article. Potential customers reading the article see you as credible and will go to your website if they need your product or service.

Always be on the lookout for new customer acquisition strategies that you haven’t tried. You never know what strategies will make the difference for your business. Comment below with your favorite customer acquisition strategies.

How to Answer Common Questions to Improve Your SEO Rankings

When people use a search engine like Google or Bing, they are very often looking for an answer to a question they have. Maybe they’re discussing the net worth of Taylor Swift with friends and want to prove they knew the right answer. Perhaps they want to know the prices and reviews of a new restaurant in town. People use search results to answer common questions. Once you identify what common questions exist in your market, you can use this information to improve your website’s SEO.

Determine What Your Product or Service Solves

Your business solves a problem. When users search for an answer to this problem, you want your solution to show up. For instance, a wood flooring company sells and installs floors. Homeowners will look for more information on how to install flooring online to see what the process entails. The prospective customer will look up “how to install wood floors” using a search engine. This is the problem the wood flooring company solves. Ideally, the wood floor company’s website should be optimized so that search engines list it as an answer.

All companies solve at least one problem. In many cases, companies solve many problems. Each of these should be incorporated into your SEO plan. For example, a hair salon offers a wide range of services to different kinds of customers. They create updos for proms and weddings, as well as stylish cuts for men. These customers find the company’s website differently. Each of these should be considered and included in different ways, such as “how to find the perfect prom hairstyle,” “how to pick a stylish haircut for men,” and “how to find wedding hairstyles.”

Create Content Highlighting Answers

After you realize what problem your company solves, you need to create content highlighting these search terms. For the wood flooring company, they should create a blog post or other resource that lets prospective customers know how to install wood floors, making sure to use that verbiage. They should list all the tools homeowners would need to do a professional quality job, knowing most homeowners won’t have the tools, the time, or the desire to complete the project themselves once they understand all that is involved.

It’s important to position your product or service as the answer. The blog post about installing a wood floor should provide high-quality answers and alternatives, such as DIY, hiring a wood flooring company, and perhaps a handyman. Provide prospective customers with the pros and cons of each choice. A handyman might be cheaper, but lacks the expertise needed and doesn’t carry the same kind of liability insurance. The wood flooring company may cost a little more, but the job is done right the first time without any hassle. By creating honest and helpful information, you can increase your search engine traffic, distribute highly shareable content, and grow brand awareness.

Add a FAQs Page to Your Website

If they’re certain questions customers routinely ask, put up a well-rounded website page of Frequently Asked Questions (FAQs). This page helps customers outside of SEO by providing them with a centralized location to have their questions answered. It also can help generate search engine traffic if users search for answers to their common questions. Just remember to keep the answers short. Nobody wants to read an entire blog post worth of content when they need a quick answer. Remember that FAQs might use many different keywords on a page, which is ineffective. Use FAQ page in conjunction with other efforts.

When you understand what your target market wants, it is much easier to create SEO strategies that work. By answering relevant questions through your website, you can increase search engine traffic.

Questions We’ll Ask Before We Start Your Project

When our team first meets with your team, we’re going to ask you a series of questions to ensure that the content we generate for you meets your specific requirements. We surprise many of our clients with the types of questions we ask about language and long-term plans for their brand. To avoid any surprises, here’s a sampling of the types of questions we ask.

What competitor websites do you like?

We don’t copy from the websites of your competitors. However, we need to know A) who you see as your competition and B) what you like. The list of competitors you send us operates in the same space. We need to know what information potential customers expect to see, as well as how we can position your company differently than the competition.

Also, the list of websites you like reveals a lot about what kind of content you like. We aim to make you happy. If every single website you love writes blog posts written in a similar style about similar topics, odds are good that you like this style, too.

What’s the tone?

Do you want your brand to come across as friendly and relatable? Or professional and corporate? These decisions matter when it comes to how your customers see you.

What’s the POV?

Do you want your company to be written about in second (us) or third (the company) person? Do you want to talk to your customers in second (you) or third (customers) person? Depending on your brand’s formality, this will change. Some businesses, such as consultants, may even want to write in first person (I).

If you want to discuss how Triassic Media Group can help with your content marketing and other editorial projects, contact us today.

Easy Marketing Strategies for Great Results

Business owners are busy enough without adding complicated marketing schemes on top of everything else. Sometimes you just want to invest in easy marketing strategies that work. These are our favorite marketing strategies that are easy and simply work.

Email Newsletters

You get email addresses for current customers and prospects. You send them an email a month that passively reminds them you exist. If you’re lucky, they forward it to friends (new potential customers). There’s a reason most companies still do this.

Blog Posts

Blog posts do three things:

  1. Establish that you’re credible and know what you’re doing.
  2. Generate traffic through search results.
  3. Show customers you’re still actively working your business.

Social Media Campaigns

Triassic Media Group has a complicated relationship with social media platforms. Facebook can be a way to distribute shareable content, advertise special deals, and engage with your customers. However, most of your followers won’t see your content, it quickly moves out of your feed to become obsolete, and has a very low ROI (which is very important to us). We think social media is a good complementary strategy. It should be a part of a larger strategy, not the entire strategy.

If you don’t want to waste another single minute writing your own blog posts, social media campaigns, or email newsletters, contact Triassic Media Group for a custom quote.