Questions We’ll Ask Before We Start Your Project

When our team first meets with your team, we’re going to ask you a series of questions to ensure that the content we generate for you meets your specific requirements. We surprise many of our clients with the types of questions we ask about language and long-term plans for their brand. To avoid any surprises, here’s a sampling of the types of questions we ask.

What competitor websites do you like?

We don’t copy from the websites of your competitors. However, we need to know A) who you see as your competition and B) what you like. The list of competitors you send us operates in the same space. We need to know what information potential customers expect to see, as well as how we can position your company differently than the competition.

Also, the list of websites you like reveals a lot about what kind of content you like. We aim to make you happy. If every single website you love writes blog posts written in a similar style about similar topics, odds are good that you like this style, too.

What’s the tone?

Do you want your brand to come across as friendly and relatable? Or professional and corporate? These decisions matter when it comes to how your customers see you.

What’s the POV?

Do you want your company to be written about in second (us) or third (the company) person? Do you want to talk to your customers in second (you) or third (customers) person? Depending on your brand’s formality, this will change. Some businesses, such as consultants, may even want to write in first person (I).

If you want to discuss how Triassic Media Group can help with your content marketing and other editorial projects, contact us today.

Easy Marketing Strategies for Great Results

Business owners are busy enough without adding complicated marketing schemes on top of everything else. Sometimes you just want to invest in easy marketing strategies that work. These are our favorite marketing strategies that are easy and simply work.

Email Newsletters

You get email addresses for current customers and prospects. You send them an email a month that passively reminds them you exist. If you’re lucky, they forward it to friends (new potential customers). There’s a reason most companies still do this.

Blog Posts

Blog posts do three things:

  1. Establish that you’re credible and know what you’re doing.
  2. Generate traffic through search results.
  3. Show customers you’re still actively working your business.

Social Media Campaigns

Triassic Media Group has a complicated relationship with social media platforms. Facebook can be a way to distribute shareable content, advertise special deals, and engage with your customers. However, most of your followers won’t see your content, it quickly moves out of your feed to become obsolete, and has a very low ROI (which is very important to us). We think social media is a good complementary strategy. It should be a part of a larger strategy, not the entire strategy.

If you don’t want to waste another single minute writing your own blog posts, social media campaigns, or email newsletters, contact Triassic Media Group for a custom quote.

Why Content Marketers Fall Behind on Their Own Marketing

Some people say that teachers have the most unruly children and that doctors make the worst patients. Sometimes content marketers fall behind on their own content marketing. In 2017, we’re going to change this and we want to share with you how.

We’ve Been Busy Content Marketing for Clients

Triassic Media Group completed 200 to 300 client projects a month for every month in 2016. For a company that spends so much time ensuring our projects are top notch and our “smedium”size, this is a HUGE number. Like many of the business owners we meet, we’ve put our own internal content marketing campaigns on the backburner.

We Know This is Not an Excuse

Confession time? We’ve kept up with our Write Bytes Blog because it’s a great lead tool for us and we’re being syndicated. We know this isn’t an excuse for not focusing on our own marketing. As a team, we decided that if we can get stellar results for clients with content marketing, we need to show our future clients why they should choose us not only based on word-of-mouth advertising and our existing client portfolio, but on our own content marketing efforts.

We’re Revamping Our Content Marketing for 2017

We’re really excited about what’s coming in 2017 for our clients and us. You can expect:

  • Revamped website copy that more clearly articulates what we offer and why you should care.
  • New free guides, resources, and tools for our existing and future clients on topics you routinely pay our team for guidance on.
  • More consistent email newsletters, since we know you want to keep better tabs on what’s going on here.
  • and more…we can’t share everything right now. We want you to be surprised like it’s your birthday.

Thank you for continuing to support Triassic Media Group and relying on us to write the stellar content your company needs. We’re excited about our shared future.