Business Growth and Content Marketing

Grow Your Business With Content Marketing

For marketing, as well as, technology professionals, there is one thing that will strongly impact whether or not your businesses will succeed or fail. And it all depends on whether or not content is a part of your business, or not. Why do businesses need a content-driven influence in their organizations? Content is what makes a difference to any size business out there.

Marketing innovation now goes hand in hand with progress

The connection between massive technology advancements and marketing innovation is apparent. The future of digital marketing has changed and excelled in its very own way. In just a matter of a few decades, things have gotten so far beyond billboards and television advertisements, and even banner ads don’t hold the same importance as they once did. It is now much newer methods of data-driven content marketing that really rule.

Big Data and Personalization

In the huge and tremendous word of digital marketing, there are two terms that stand out the most. Big Data and Personalization. Target content that aims straight at your audience, as well as, using special data to provide them with better contextual experiences amidst an innumerable amount of information. This content standpoint is happening now and is one of the best things you can do to grow your company.

The challenge isn’t just about a personal and targeted experience

The content-driven influence shouldn’t just focus itself on being one that is just delivering a more personal and targeted experience. There is so much more involved. It is important to make sure that the content presence is there and to drive it home, meaning you get the content-driven information firmly established. A content-driven presence is one that is highly effective, spot-on and secures itself firmly in place to its target every time.

Make sure you are taking the time to provide quality content to your audience, and watch your business grow.

Growth creates risk

How Business Growth Creates Risk

Developing an adequate growth strategy when you are an entrepreneur running a small start-up or business can pose several difficulties. While you expand your business, it is important to keep a few ideals in mind to prevent growth-related issues.

Keep in mind that:

  1. Growth can be great, but it also can create a sense of uncertainty. It is important to remember that being better is exceedingly more vital than being bigger. The fact that growth creates risk, is inherently a worry of any entrepreneur.
  2. Growth is a complex learning process. Considering that success is so dependent on human nature, it is important to note that it is not a mechanistic, linear, or predictable process.
  3. There is no black and white when it comes to a successful business growth plan. It requires leaders who can adapt and improvise when something isn’t working. This, combined with a cohesive internal environment, and solid customer approval and rate of return is a way to prevent the risks of growth.

If you grow too quickly as a business, there is the definite risk that it can stress employees, processes and controls, and even dilute the company’s brand, culture, and customer satisfaction. Make sure you have a solid customer base as well as a specific identity as a brand before you embark down the path of expanding your small business.

If you feel your work is becoming unmanageable, why not ask for help? The Triassic Media group provides professional services for all your editorial and marketing needs from content development to complete website maintenance. Let us take care of your marketing strategy so you can focus on your clients.

professional writing

Why Your Business Needs Better Content

Content is, and will always be, king. Why is that? The answer is simple. It’s the attention grabber; it is the one thing that people want more than anything. Therefore, any organization regardless of size will benefit immensely by well-written content. It doesn’t matter if your business is online or not. What matters is that your clients have access to quality content that can benefit from.

Businesses need content to grow and change as a business. Clients need to have regular access to content that can assist them in some way. It can answer questions for them regarding a new industry trend or showcase something of interest. Content is a fan-service and it will keep them coming back. High quality content can also entertain and do lots of other things. Individuals seek out content for solutions, answers, and advice. With that being said here are 5 reasons why you should use content marketing techniques.

  1. Grabs your clients’ attention.
  2. Distinguishes you from competitors.
  3. Generates heathy buzz for your business.
  4. Keeps communication with your clients open.

– and –

  1. Turns potential clients into return customers.

There are many reasons why content marketing helps businesses. Make sure your content is interesting to customers in every way. Content speaks volumes all its own. So, if you are not providing quality content, then what’s the point?

If you are having trouble in developing quality content, Triassic Media Group is here to help. Contact us today to find out more about our business and our content development package.

professional content development

The Benefits of Outsourcing Your Content

It’s simple, content is king. It doesn’t matter if you have a website, blog, or a commerce business online; chances are, you will definitely need content in order to populate your website, landing page, or blog. The best way to get your content needs met on a regular basis is by outsourcing that work to professionals who can get all of your content taken care of promptly, and properly.

Why you should hire a professional business writing service for your content needs?

It’s usually wise to hire a professional. What makes writing any different? Professional writers know the in-and-outs of content development, ones that know how to craft high-quality content in many forms. These many forms can vary from being articles to press releases to blogs to web content. The best writing services will know how to create and deliver numerous tips for content development for any client.

What are the benefits of outsourcing one’s content needs?

When you outsource your content needs, it helps lessen your workload, and that is always a wonderful feeling. Here are some of the benefits that go along with outsourcing content your content needs.

  1. Saves your business time and lessens your workload.
  2. Allows you to concentrate on other important aspects of your business.
  3. Not only is your content written by professionals, but it is also edited and and crafted to perfection.
  4. Professional writing means professional writing. You know how to do business and professional writers know how to write.

Triassic Media Group offers all the content development and editorial to fulfill your business’s needs. From developing your webpage to completely crafting the content your company needs using proven SEO techniques. Contact us today about our content development package!

Business Content

Why Content Marketing Is A Must

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Content marketing is one of the big buzz words in business right now, but if you’re company already has a blog, sizable email subscription, and active social media marketing plan you may be wondering why you need to bother with anything more. Content marketing works hand in hand with your company’s current online marketing plan to in a way that helps you to more effectively turn prospective customers into repeat clients.

What Exactly is Content Marketing?

While similar to the content writing you’re already using, content marketing is focused solely on providing valuable content for value’s sake. There’s no call to action, no trying to persuade the reader, just information that is interesting and useful. It’s simple, yet amazingly powerful. And your business can’t afford to not take advantage of it. Here are a couple of reasons why your business should use content marketing.

Target Prospective Customers

Content marketing is almost counter-intuitive because it focuses on providing high value information that your prospective customers would find interesting. Naturally, this translates into content that your current customers find informative, too. But in focusing on your would-be customers, your company continues to draw a greater audience, increasing your social media followers, your newsletter subscription, and your blog readership -all of which translate to increased profits.

Build Trust with your Prospective Customer Base

By focusing on the needs of your would-be customer, you better establish your company as an authority in your industry. In doing so, you also create trust between your company and your potential customers. The more an individual trust your company, the more likely they are to sign up for your newsletter and, more importantly, buy what you’re selling.

Increase Effective Word-of-Mouth Advertising

By providing interesting and informative content related to your industry, you encourage greater sharing of your company’s content and website among potential customers -which increases your marketing reach more than targeting the needs of your current customers could. The more people buzzing about your business the better.

If you are looking for the solution to your content marketing needs contact us today and see what all the buzz around content marketing is about!

Blog value

5 Ways to Maximize Your Blog’s Value

Once you have developed your site and have generated a steady flow of traffic, you should take steps to increase your blogs profitability. However, there is a common misconception that in order to increase the value you have to dedicate a large amount of time and effort to the process. This is simply not true. If you take the time to carefully consider your options you can find methods to maximize the profitability of your blog without having to invest a lot of time or money.

#1 Pay Per Click Ads

This is one of the easiest and most widely used methods to increase the value of your blog. Google Adsense offers both image and text advertisements based on the content on your blog. Each time a visitor to your blog clicks the ad you receive a monetary compensation. The amount you make depends on the following factors: the value of the keywords on your site and the amount of traffic you have to your blog.

#2 Text Links

Text links are typically only going to increase the value of your blog if you get linked to other sites frequently. If you have this then you can make a substantial income from the links. The rates that you earn for the text links are dependent on your PR. Some popular text link sites to get started with include Text Link Ads and Link Worth.

#3 Cost-Per-Thousand Ads

This method of advertisement is often appealing to blog owners because your readers do not actually have to click the ad for you to receive payment. Simply provide the ad and receive a rate. However, the downside to this method is the fact that the rates can be as low as $0.10 per every thousand impressions. A network to try out for these ads is Conversant Media (formerly known as ValueClick).

#4 RSS Feed Ads

This allows you to add feeds to the content you offer your readers. While there are not many options when it comes to earning money off of the feeds the ones that are available allow your readers to access other sites that are similar and increase their rate of return to your site. Some popular places to access these types of ads include Pheedo and Feedburner.

#5 Reinvesting Your Earnings

This is perhaps the most crucial way that you can increase the value of your blog. For every dollar you earn through ads and other methods you should reinvest at least half of the money to new advertising methods. This can ensure that you will continue earning your money by investing in new advertising methods.

By using the methods listed here, you may see an increase in the profit your blog can generate for you. Keep in mind, that while it is important to diversify your advertising methods, you should also limit the amount of ads that are seen on the site. Also, it may be a process of trial and error to see what methods your readers respond to. If one does not result in any additional income you should move on and try one of the other methods.

Start-ups

3 Misconceptions About Start-ups

Whether it be online or offline, aspiring entrepreneurs are constantly generating creative ideas; gathering groups of friends, colleagues or investors; and starting a business, hoping to generate revenue and shock their industries. With this ongoing start-up boom, various misconceptions and myths begin to arise about the method of beginning, maintaining and succeeding at running a start-up business. If you’re thinking about finally giving your start-up idea a shot, here are the top 3 misconceptions you should watch out for:

1. Success is all about money

Now, the goal of most businesses is to generate some level of profit, otherwise it wouldn’t be very financially viable, but that can’t be the only focus. Some start-up ideas can take a little more time. However, focusing on the impact that is made over the long-term will eventually generate the income one desires.

2. First idea is the best

Sometimes, going with your gut instincts can go wrong. It doesn’t mean that your gut is wrong, it just means that at this moment, the idea you came up with just doesn’t work. Now, the first idea may not be the best but it’s worth the try as you can learn from your mistakes when applying the next idea.

3. Passion is enough

Yes, it’s great that you’re passionate, but what if your product doesn’t sell? What if your idea isn’t as great or as creative as you thought it would be? Even if your great idea had a team of financial investors behind it, passion isn’t going to sell them on why they should invest in your start-up – results will. Don’t automatically assume a great product will sell itself. The execution of your success strategy is just as important as coming up with the business idea.

Importance of Website

The Importance of Effective Web Design

 

Every day, millions of people search online for services, products and other things they want and need. They no longer rely on phonebooks or wait for that “perfect” item to appear on TV. When someone wants something they turn to the internet. So, if you want to ensure it is your business that is found, there are a number of elements you must be certain to have in place – including a quality web design.

 

When a new client visits your website it is the first impression they are receiving of your entire business. Which means you need to be certain it is a good one. This may require you hire a professional website designer for assistance. They will have the tools and know-how to create a professional and effective website for your business.

Now, the question you have to answer is what makes a quality website?

Creating a Quality Site

There are a number of elements that must be utilized in order to create a website that will encourage visitors to stick around and eventually make a purchase. The web design that you use needs to be well-organized, clean, clear, modern and easy to navigate. It should also help create a brand for your business and motivate the visitor to do business with you, rather than your competitors.

When you have a quality website created, it will be adaptive and responsive in all the different browsers and devices. It is important to test your website in a number of different browsers in order to ensure that it looks right and functions properly no matter what browser is being used by your visitor.

The Importance of a Responsive Site

A professional website designer will also be able to ensure that your site looks great on mobile devices. With more and more people using their phones and other mobile devices to access the internet and search for what they want, you need to ensure the designer creates a responsive site. While this will cost a bit more initially, it will pay off with the additional traffic that you receive.

You cannot have a website created and then just forget about it, either. It is important to continually update the site in order to ensure it continues to encourage visitors to come back and eventually make a purchase. This is, after all, the entire point of your online presence.

business growth

The Importance of Quality Content

Kipling may have said it best, “Words are of course the most powerful drug used by mankind.” With this in mind, you can see how the content on your page is the living soul of your website. Your content is any text or words that are compiled on a web page with the accompanying graphics. The content you present to your readers can be the most powerful tool you have to build relationships with your current and potential customers. While the overall appearance and “feel” of a website is important, the content you include is crucial. There are two ways that your content affects your web presence – the ranking of your site in search engines and the ability for users to find you.

Search Engines

When a search engine is crawling pages of any website they search primarily for relevant content. The content that is present is easy for search engines to pick up on and the higher the quality, the higher you will appear in searches. The fact is that when a person conducts a search, the search engine will provide the highest quality of relative content for the searcher for the given set of keywords.

Users

There are two intentions when someone performs a search through a search engine:

  1. To find general, basic information on a certain topic
    -and-
  2. To find advanced information on some topic or niche that they are familiar with.

Only sites with high-quality content will be able to benefit both types of searchers. Stuffing keywords in hopes of great visibility is no longer feasible, as search engines can pick out the sites that have used this method.

Complete Content: Your Best Friend

There are three components that are found in complete content:

  1. The quality of the information which includes the authenticity and originality of the content you present.
  2. The quality of the presentation or how easy is it for users to find what they are looking for.
    (Tip – Use subheadings and short paragraphs, which are easier for users to scan.)
    -and-
  3. The quality of writing. If you have basic grammar and punctuation mistakes or poor knowledge of the subject, you will not rank very high in search engine results.

Search Engine Optimization Starts with Superior Content

It has been proven that commercial sites that rank high are not well received by users. Why? Because these sites have one main goal: to sell their products. While the graphics may be top notch the availability of quality content is non-existent. While the catchy appearance of the site is appealing, it will not hold the attention of searchers long. The only way to keep users engaged on your site is to provide useful information that is relevant to their search.

Organic Link Building: A Happy Side-Effect of Great Content

If you have great content you can organically build links. When you get links for your site it will increase your popularity and provide you credibility in the search engine rankings. If you have quality content, people will naturally want to link to it, providing the information to others. This is the best way to get natural links, which can be valuable to both your and their customers. The fact is that link exchange programs, or paying to have your link spread, are picked up by the smarter search engines, making your efforts ineffective.

Create the Right Content for Your Site

It is important to understand that not every type of content is right for every site. You need to determine your target group, and then develop content that will appeal to them. In order to make it commercially successful you should consider the different types of content:

  • Supportive content: This helps users to understand any topic from scratch.
  • Marketing content: This content will pre-sell your online product. This should only be used on e-commerce sites.
  • Industry Based Content: This will focus on a specific niche, such as telecommunication, pets, or children.
  • Research articles: This should contain advanced knowledge for searchers looking for more in-depth information about a topic they already understand.
  • SEO Friendly Content: This will help you optimize your site with certain keywords or phrases.

Sometimes it is best to outsource your content to ensure that it will provide optimum results with only informative and information pieces that will engage your readers. If you are unsure how to optimize the content on your site contact the Triassic Media Group today and find out how we can help you with all your content development needs!

Complexity

How Complexity Theory Creates a Thriving Business

Complexity theory – theory in which complex systems operate based on a hidden order of behavior.

When applied to business, the complexity theory focuses on the company resembling an ecosystem or market rather than a mechanical system with planned parts and functions.

Business owners apply the complexity theory to business strategy to cover all the bases when it comes to a successful venture into a new start-up or growing a small company. Since this can be a daunting task, it is important to understand that creating and following a complexity theory will help you achieve success. When it comes to strategy, high-performance companies dominate the industry segment they’re in by adhering to the following ideals.

1. Experimentation

Knowing what works as well as what doesn’t work is exceedingly vital. Taking measured risks to collect data in regards to what works and what doesn’t is a great way to create an ever-changing business plan that evolves with the given customer base.

2. Consistency

Having a consistent product or service is a great way to create a loyal customer base. Focus on a specific product people respond well to and see the possibility for growth in that designated area.

3. Standardization/Purpose

Having a Code of Conduct for both employees and employers will inherently create a standardized purpose. Your purpose will then become visible to customers which increases the likelihood of their return.

4. Protecting Intellectual Property

Any and all original trade secrets must be registered, patented, or copyrighted to protect your intellectual property. These rights result in you being the sole distributor of a trademark or original idea.

5. Diverse Marketing Plan

Don’t underestimate the power of telemarketing/cold calling. This can be a real cost-cutter when it comes to creating a customer base as all it requires is a working phone, and access to the internet. Offer incentives for people to purchase your product or service by giving them a discount promo code that they can use at the time of their visit. Standard marketing options are vital; however, it is important to consider non-conventional options as well as social media.