web content development

The Sexiest Business Blogs on the Internet

Have you ever looked at a blog that just took your breath away? No matter what industry, companies are stepping up their game by focusing on their blog design in addition to content. And it’s not just B2C companies – B2B companies are investing serious time into the design of their business blogs, too.

For design aesthetics, it’s all about the allure. Why? Because our visual sense is the first to trigger when deciding on what to give our attention and something that oozes appeal will make the catch.

So how does a blog achieve the allure? Honestly, there is no set prescription, but there are some common practices that increase desirability; Among them are simplicity, consistency, and visual diversity.

Though there can be nothing simpler than words on a screen, often a headline or hook is not enough to bait our A.D.D. and visually dominate culture. That’s where design comes in, and a simple design is a sexy design. The cleaner and more focused it is, the more professional the content appears and the more likely the content is seen as expertise. We all want the best so repeat this mantra, “A best-dressed blog will surely find success!”

A single spruce up won’t cut it, though, as bloggers don’t want a one-night stand with their readers. They are in it for the long haul — as should their designs be. The best way to achieve this is with design consistency, which provides intuitive navigation, demonstrates branding authenticity, and again resonates with professionalism. Consistency doesn’t mean that every layout is the same every time on every platform. Monotony causes boredom and boredom loses readers. Therefore, monotony can kill you (at least as a blogger).

The sure-fire remedy for monotony is visual diversity, which mainly speaks to color and graphics. Color is a mental and emotional stimulant that can lead to better engagement on a blog site. Graphics (i.e., illustrations, photographs, infographics, memes) bring the content to life; they help manifest the thoughts and ideas within a blog by making them tangible.

Design can be the make or break of one’s career. Applying the design principles of simplicity, consistency, and visual diversity can certainly help elevate the content, but there is never a guarantee. After all, there is always an appreciation for the avant-garde; the Dali’s and Warhol’s of the world. Just remember design requires serious consideration and should be purposeful. A functional design gives off an air of confidence and confidence is always sexy.

To honor blogging as an art form, we’ve curated a small list of blogs who have truly made their platforms into art – prompting them to be our most swoon-worthy. Prepare yourself for maximum eye-candy!

  1. The Hotels We Love Blog: Meanwhile & Elsewhere

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Travel blogs have it easy, after all, the content itself already provides enough tantalizing appeal within the stir of our imaginations. Meanwhile & Elsewhere makes the top of our list, though, because it’s the cream of the crop. Expertly focused, this blog exceeds the mark by taking the chaotic montage of sights, sounds, and tastes and conceptualizing it into a utopia of artistically, adventurous fun.

Categorized by the themes of “Think,” “Play,” and “Sleep” the consistent color-coding not only, makes it easily navigable and searchable, but the vibrant hues provide enticement. Its Pinterest-like layout provides simplicity and it’s fluidly adapts for mobile viewing. The well-composed graphics are attention-getters that lead to instant engagement. The strategic choice of using the color orange (a color of confidence) helps to unify the brand across its multiple platforms with a precedence of expertise. Bravo, Hotels We Love, Bravo.

http://www.hotelswelove.com/blog/

  1. The Socialite Family: A Sample of Smart & Cool Families

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Perhaps with a title like a primetime television show, The Socialite Family was already guaranteed superb readership. It’s aesthetic however is a perfect sample of smart & cool design. Scrolling this blog only leads to a non-stop utterance of oohs and ahhs. The simple color scheme provides consistency, only to be interrupted by large and harmoniously-hued photos. The enormous section-defining letters provide easy navigation and purposefully reflect the ABC’s of family-life. With a design association that matches the likes of Vogue and Vanity Fair, it does its job well in instilling a sense of grandeur sophistication about everyday life. After a short time of perusing the site, you’ll feel the blog confidently say, “Welcome to the family,” as you click, subscribe.

http://www.thesocialitefamily.com/en/

  1. Hyperverses

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While not exactly the aesthetically-elite among blog designs, Hyperverses is among the unorthodox conceptually, and that is enough to demand our appreciation. Founded on the idea of merging traditional literature with today’s technological infrastructure, the blog reads like a Penguin-published book on Kindle as it should. With a simple and intuitive design that mirrors the book markings of any author, literature professor, or high school English student its design is spot-on for its target audience. With such an expertly executed layout, the wit and humor behind this design are sexy enough for us.

http://hypervers.es

  1. Minimal Monkey

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“So easy a monkey could do it” that is probably the number one catchphrase for all I.T. and computer science departments (unless you work for Geico). But in all honesty, no, a monkey could not do it. Stephan Burgess, the man behind Minimal Monkey, does it really well, however. Not only has he created a blog for the complex and rather dry topic of computer tech, but he has done it in a simple and entertaining way for the mainstream to enjoy. His no-fuss design is perfect for making the non-nerds of the world at ease with his content. The multi-colored stripes of the main page bring to mind the no-signal display of a colored television, letting readers know they are entering techdom. The colors provide a soothing tone that also helps to section the posts. The horizontal scrolling will blow your blogger mind. In the advancing world of techie-blogging, Minimal Monkey will surely be a part of the latest and greatest.

http://minimalmonkey.com

At the Triassic Media Group, we’re committed to the long-term success of our clients. We want you to succeed. Please call us directly at 813-58-MEDIA to talk about how our services can help you succeed.

For some other great tips on business blogging check out Tips For Successful Business Blogging where we let you in on a few industry secrets.

Why your business demands a professional looking website.

8 Reasons Why Your Business NEEDS a Professional Website

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It’s the time of the internet. Almost everything today revolves around it, and many things wouldn’t endure without it. Shouldn’t your business be online as well?

In this article, I am going to tell you why your business demands a professional looking website. Seriously take into consideration the significance of each reason, and eventually, you’ll find yourself with a new professional website generating more business, more leads, and more money.

1. A Business Website Makes You Reliable

A 2013, Weebly completed research discovering that 56% of people did not trust in a business without a website.

The initial customer reaction when hearing about a new business usually consist of taking out their cell phone and searching for it on the internet to find out what you have to offer and what others have to say about you.

People rely heavily on the opinions of others, and it is hard to foster positive feedback and attention that garner respect and reliability if your business is not fully connected with your surrounding community.

2. It Presents a Professional Image

Running a small business can be difficult when you are competing with more substantial businesses that already hold a strong relationship with customers. Owning a website is certainly one of the most effective business decisions that will allow you to even the playing field.

Presenting a well-designed website is a proven way to generate confidence in your potential customers and make your small business look bigger than it is.

3. It Shows You What Your Customers Want

A website gives you the opportunity to easily track what services or products your customers find the most appealing, and what pages are attracting the most attention on your site.

“We want more, we want more. If we really like it, we want more,” the young kids on the AT&T commercial got it right that time. Tracking access allows you an insight to the information you need to tailor to your customers’ needs. It can even track the number of visits to each page and how the customer got to your site.

4. It Does the Job for You

The internet doesn’t have a closing time. Your website is available to potential customers 24 hours a day, 7 days a week, and 365 days a year. Simply being available generates more activity that being unavailable.

Your website will sell your brand’s value, services, or products to its visitors at all times. Even when you can’t work – your website can work for you.

5. It Keeps Your Information Current and Relevant

How does it feel wasting hundreds of dollars to produce full-color pamphlets that become useless even before you finish distributing them? Printing creates limitations and is certainly an inconvenience. When you print and publish, you can’t easily update your information.

A professional website is different. It is possible to update material whenever you need and will provide your potential customers information that is up-to-date.

6. It Entices the Global Market

Presenting yourself with a professional website instantly turns you into a global business. Your website is noticeable to almost every country, all over the world.

Even though your services may not apply globally, your digital presence, even now, continuous to be an excellent way to bring traffic, raise awareness, and boost your brand’s popularity. Why cater to the few when you can please the many?

7. It Enables You to Add Value

Websites offer plenty of ways to add value to the customer experience, adding pictures, videos, and even response sections engage your customers and allow them to interact with your business.

Take advantage of the opportunities a website can offer. Present your products or services using video clips, reviews, guides, brochures and much more.

8. Your Competitors are Already Online

If your customers are not finding your products on the internet, there is no doubt they are finding those of your competitors alternatively. While you debate whether you should get online, your potential customers are supporting your competitors.

Remember, it doesn’t matter how big your business is. Whether you work alone or have a thousand employees, you’re losing business to your competition if you don’t have a website. If you are planning to start a business website and looking for help from a web professional, please contact Triassic Media Group.

business website

21 Reasons Why Your Company Needs A Website

The internet is often one of the most effective, efficient and widely used tools to find information about companies and products. If your company does not have a website, then you are missing literally millions of opportunities to sell your products or services.

Still unconvinced as to why you should invest in some online real estate? Here are 21 reasons why your company needs a website:

  1. Your company website will enable you to reach as many people as possible. You tell them what you do, where you are, your working hours, payment methods, and much more through a single source that makes finding information easy for the customer.
  2. Making your business information available online demonstrates the first reliable service your business can provide. People like that!
  3. A business with an online presence is a business that markets to the billions of available customers around the world. Most advertising channels cannot offer results anywhere near those numbers.
  4. You can sell your products and services online, eliminating location restrictions.
  5. Your website does not limit your advertising to a specific target market. Unlike social media channels, anyone can access your website without an account.
  6. Websites facilitate the development of communities and customer engagement through sharing pictures, videos and audio to connect with your business.
  7. FAQ sections enable customers to quickly find answers to questions without delays.
  8. It’s cheaper to market your business online than to create brochures and billboards.
  9. Customers can interact with your company through the website on any device that they are most comfortable using, especially convenient for customers with communication disabilities.
  10. Updating the public on changes to company products and services is faster and more efficient since your website is the central location for company information.
  11. Your business stays operational throughout and capitalizes in serving everyone from different time-zones.
  12. You can get useful feedback from your customers through comments and adapt to what they like most.
  13. You can change the information on your website anytime you want without incurring any extra costs that you would have if you published on papers or other media.
  14. You can use your site to introduce and market new products and services and gauge their impact on the market.
  15. It will attract media. If your site gets more popular, media outlets will talk about it!
  16. You will better serve the local market. There’re some restaurants which take lunch orders from their customers through their website!
  17. Be there for the customers even when they’re not at your premises, you boost the credibility of your business.
  18. It saves you a lot of time and effort to run a website than doing outdoor marketing.
  19. The website is accessible even when your store is closed, and people can “window shop” and review your products online. They might even decide to buy!
  20. Interacting with your customers continuously keeps them happy and improves your customer care system. That way, you keep your customers and even attract more!

At the Triassic Media Group, we’re committed to the long-term success of our clients. We want you to succeed. Please call us directly at 813-58-MEDIA to talk about how our services can help you succeed.

7 tell tale signs your business will fail and what you can do about it

7 Reasons Why Your Small Business Will Fail

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If you’ve been in business for more than 5 years, you may be jaded about the success of the new startup businesses around you. After all, over the past 5 years, almost all of them went out of business. You’ve become a little jaded. You don’t want to get too involved with a company that won’t exist next year, so you don’t bother.

Most blogs and advice givers claim the reason that businesses go under is lack of capital. In our experience, not having capital is a symptom and not a cause. Rather, these businesses would go under anyway because of the way they are run. Here are 7 tell tale signs your business will fail and what you can do about it.

#1: You Don’t Treat it Like a Business

For some strange reason, there seems to be an emerging distorted version of the “American Dream” of business ownership where you’re now the boss and can spend your Friday afternoon drinking pina coladas at the beach. Or maybe that you can always take extended lunches and play video games all day at your desk.

The reality is that you’re not going to make any money playing video games at your desk or drinking pina coladas. There’s a reason your job didn’t allow you to do those things. Instead, set office hours and work toward your business during every minute.

#2: You Don’t Know How to Get Customers

If you build it, your customers may not come. You’ll just go out of business. This is a promise.

You need to find customer acquisition channels and find more of them. You need to keep working until you find the most cost effective way to constantly get customers. At the Triassic Media Group, we maintain 16 active customer acquisition channels that range in cost between $1.25 to $200 per customer acquisition. We’re always looking for ways to get better about this.

We also firmly believe in companies investing in content marketing services and a well-written website. Without the website or content, how are people going to know that you’re legit?

If your company needs help with developing content for marketing or you have other content needs, then Triassic Media Group is the partner that you need. Don’t have a website yet, we can fix that for you too.

#3: You Don’t Spend Enough Hours on Your Business

For some reason, most startup companies I’ve seen go one of two ways:

  1. They’re the cliché company where workers put in 60+ hour weeks for a measly portion of equity.
  2. They spend a few hours a day (or week!) in the office and don’t know how to spend their days. They’re really proud of their new business, but they hardly spend any time on it.

If you’ve started a business, please don’t plan on extended vacations, baby making or leisure time for the next two years. Focus on your business, really dedicate the time and energy on it to make it work. If you’re in the office, even if you don’t have client projects, find work to do. In a business younger than 2 years, there is always work to do. Write enough blog posts for the next 12 months, schedule out social media advertisements for 30 days or develop a comprehensive brochure for your favorite service.

If you need an idea of what your new business should be working on when not working on client projects, check out our post “100 Things You Should Be Doing For Your New Startup Business Now.” That should keep you productive for quite a while.

#4: You Don’t Have Systems in Place

At your last corporate job, there were tons of systems. Think about it! You likely had at least one “system” for payroll. You knew how to request time off. You knew the systems for how you did your job. Maybe you had an email system in place.

Figure out all of your company’s processes from customer acquisition and service delivery to hiring and training staff. Develop the systems and processes behind each aspect of your business and write them down.

One system we think every business needs is a way to track performance. We want to know how many projects we complete, what they cost versus what they earn and what client feedback we got. Without any of this information, we wouldn’t know if we were on target or not.

#5: You Don’t Commit to Learning About Business

Nobody naturally knows how to run a business. This is not an inherited trait. There are reasons why people like Steve Jobs and Abraham Lincoln loved to read.

Find every single free resource that you can find. There are plenty of resources for free business counseling, classes or books. Read all of the blogs. Pay for classes. Whatever it is, make business your craft and always learn how to be better. If you take anything from this post seriously, make it this one.

One easy way you can improve your business is to watch ABC’s Shark Tank. The premise of the show is that businesses meet with investors to fund their businesses. This is interesting, sure, but what’s really going to help you is to listen to the investor questions. Any time that an investor asks a question, ask that question for your business. Some of the questions that you should be asking include:

  • What’s your cost of client acquisition?
  • What’s your profit margin?
  • What’s your cost of service?

If at any time you don’t know the answer to one of these questions about your own business, write the question down and figure it out. Your business will thank you.

#6: You Don’t Meet Client Deadlines or Communicate

As a writing and editing company, we outsource random tasks to other companies all the time. Our management team invested significant time and resources into understanding the unique strengths of our staff. Anything that is time consuming and can be done better by someone outside of the company can immediately be outsourced. For example, we outsource graphic design to extremely talented people all of the time.

However, you’d be shocked how many people don’t meet our established deadlines or communicate with us. We usually stop working with these people. As a business-focused management team, we work very hard to make our business successful. While working with outsourcing teams allows us to improve the quality of our services, there is no reason for use to work with anyone that jeopardizes our relationships with clients. Missing deadlines is the fastest way to ruin a relationship with a client. So, if an outsourced team cannot deliver on time, we cut that risk out of our business immediately.

#7: You Don’t Ask the Right Questions

My wedding florist probably thought I was the most annoying person ever. She ran her business out of her home. I asked her so many questions when I was there, just to know how it functioned. Aim to figure out how other businesses function regularly. Ask the right questions and don’t be scared to offend people. I find the most successful people only want to help.

Also, if your client leaves you, ask them why. For our company, price is sometimes an issue. They’ll opt to try to do it themselves to save money. Usually they come back to us, but price isn’t something we can really change and keep the same level of care. However, if they said something else, that’s really good to know. We might be able to improve upon that in the future.

At the Triassic Media Group, we’re committed to the long-term success of our clients. We want you to succeed. Please call us directly at 813-58-MEDIA to talk about how our services can help you succeed.

Here’s a list of 100 things you could do for your business.

100 Things You Should Be Doing For Your New Startup Business Now

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When you first start a business, you may find yourself with extra time that you don’t know what to do with. Here’s a list of 100 things you could do for your business:

Business Planning and Development

  1. Create training materials with screenshots for every process in your business
  2. Create a network of mentors in your industry
  3. Set up and organize tax files for your business
  4. Create a list of potential products and services
  5. Plan what you’re going to do with your business in case of disaster
  6. Find lower cost/better options for all business services
  7. Get price quotes for every competitor
  8. Make a list of potential clients
  9. Update your business plan
  10. Perform a SWOT analysis with today’s facts
  11. Post the required safety and employment information posters in your office
  12. Prepare for business taxes
  13. Review your sales funnel and make three effective improvements
  14. Read a business book
  15. Update your marketing plan
  16. Determine if paid social will work for your business
  17. Schedule a month’s worth of business social events
  18. Set business development goals with milestones at periodic intervals
  19. Review your business development strategy and adjust as needed
  20. Plan a successor product or service for your company’s main product or service
  21. Develop an exit strategy for your company so you know what to grow your company into

Content Development and Marketing

  1. Create a website and write all of the content, or hire a company to do it
  2. Develop social media accounts for your company
  3. Schedule out 30 days of Facebook posts
  4. Proofread your menus, documents and website
  5. Develop a brochure showing off your services and products
  6. Create an email newsletter
  7. Invest in quality marketing or content
  8. Advertise in a new place
  9. Evaluate performance of your client acquisition channels
  10. Record YouTube videos for your business
  11. Set up a new business social media account
  12. Submit a business press release
  13. Improve your website’s SEO
  14. Develop a freebie to give away online
  15. Develop a how to guide or educational document
  16. Plan an EDDM mailing campaign
  17. Post a Craigslist advertisement
  18. Incorporate SEO best practices on every page of your website
  19. Join a new Facebook or LinkedIn group
  20. Develop a media kit for your website
  21. Start a business podcast to show off your expertise
  22. Make a list of potential blog posts
  23. Re-read several of your  earliest blog posts to see if your making progress
  24. Ask someone for two more tips on how to improve your company’s content

If you need help with a website, digital marketing and writing tasks on this list, email us at info@triassicmedia.com for help

Staff and Partner Interactions

  1. Identify possible business partners you can team up with
  2. Secure a strategic partnership
  3. Attend sales or business webinars
  4. Write a guest post for your target market
  5. Create a business case study project
  6. Plan an incentive program to motivate your staff
  7. Draft a state-of-the-company email that includes steps to reach the next milestone
  8. Ask your staff how you can assist them better
  9. Ask your management staff how you can be a better mentor
  10. Sit in on a team project meeting  until you’ve delivered considerable value to the team
  11. Find one thing you can change in the company that removes some of everyone’s stress
  12. Recommend a resource that will educate your staff on something critical to the business
  13. Set professional development goals for yourself and everyone in your company
  14. Spend 15 minutes using your  main product or service to see if it does what you say it can do

Customer and Community  Interactions

  1. Sign up for a vendor event in your area
  2. Look into nearby business conferences
  3. Email 10 possible leads for your business
  4. Find volunteer opportunities to increase business awareness
  5. Schedule meetings with other businesses or prospects
  6. Gather testimonials from clients
  7. Establish a relationship with the top three professionals in your industry
  8. See what library events or classes you can sign up for
  9. Find an intern from a local university or college
  10. Cold call a business lead
  11. Donate an item for a charity auction
  12. Contribute to a forum
  13. Send out thank you cards to customers
  14. Volunteer to speak at the local college
  15. Comment on other people’s blogs
  16. Offer testimonials to friends and colleagues
  17. Write recommendations for old co-workers on LinkedIn
  18. Share knowledge and position expertise with a presentation on Slide Share
  19. Create a mastermind group for other professionals in your industry
  20. Review sales data and customer feedback to see how you can improve customer service
  21. Call the biggest community influencer you can think of, and ask what the community needs
  22. Schedule meetings with the businesses around you to see how you can help each other
  23. Invite one of your influencers to guest write a blog post
  24. Call a lead that will likely reject a sales offer, then ask them to explain why they rejected you
  25. Answer your phone for the next ten calls and ask callers how you can serve them better
  26. Follow up with previous customers personally, and find a way to offer them more value

Resources

  1. Investigate accounting systems and migrate to a free or lower priced option
  2. Find free business checking in your area
  3. Find free business training opportunities
  4. Set up and organize your business email
  5. Set up a separate working area if you work at home
  6. Set up and organize file sharing, like Dropbox
  7. Deep clean your desk and workspaces
  8. Find blogs about your industry
  9. Update your email signature
  10. Look for sales on Vista Print
  11. Update your online portfolio
  12. Figure out Google AdWords once and for all!
  13. Make sure you’re listed correctly in every free online directory
  14. Plan a focus group with your customers
  15. Write an ebook on the expertise field of your company

Bonus:

  1. Setup a way for staff and customers to provide anonymous feedback on experiences in and with the company
  2. Call the person most responsible for your success and ask him or her how you can make your company more successful

At the Triassic Media Group, we’re committed to the long-term success of our clients. If you need help with a website, digital marketing and writing tasks on this list, email us at info@triassicmedia.com for help. We’d love to be your partner in success.

Simple tips that every company blog should follow.

Tips for Successful Business Blogging

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If your company is not engaging with the online community, you may need to take another look at your blog. Blogs have quickly become a way for companies to reach out to returning and potential customers. If readers do not find your blogs compelling, it is possible they will overlook your website.

It’s not hard to write blogs posts that pique the interest of readers. There is no scientific equation for writing blogs, but there are a few simple tips that every company blog should follow.

#1: Write Engaging Text

It’s easy enough to write a blog about a particular product or service, but readers don’t want to know what you are selling. They want to know what your products or services can do for them. Make sure that your blog appeals to readers on an emotional level. Whether you sell articles of clothing or provide cleaning services, you will not gain new customers if your readers don’t connect with your blog.

#2: Utilize Available Features

Explore your blog platform. Most platforms offer a variety of themes, templates, and plug-ins. With all that they offer, you may be overlooking a useful feature that you never knew existed. On the other hand, you don’t want to make your blogs overwhelming. Pick a template that is aesthetically pleasing to your readers  and make sure that your style is cohesive. Don’t be afraid to incorporate audio or visual plug-ins.

#3: Add Some Visuals

Include pictures of products that you are selling (if you are promoting a service, try adding an action shot). Even if you aren’t trying to sell something, it is a good idea to incorporate visuals into your blog posts. Pictures are an easy way to break up text and engage your readers. However, make sure that you don’t post too many pictures – one or two per blog should be more than enough.

#4: Apply Links and SEO Techniques

Make sure that your blog is accessible. If search engines can’t find your blog, your readers can’t either. SEO, or Search Engine Optimization, will ensure that your blogs show up for the right searches. Using SEO techniques will draw in more readers and increase the traffic on your website. Also, make sure that your blog posts include a link back to your official website. You won’t sell anything if your readers can’t find you.

Now it’s your turn! Just remember –  you should write a blog to connect with your readers, not to sell something to them (your company’s website will do that). If you use these tips to write engaging posts that use a variety of templates, pictures, and plug-ins, you will increase the traffic on your company’s website – don’t forget to add a link so readers can easily access it!

At the Triassic Media Group, we’re committed to the long-term success of our clients. If you think your business blog is lacking in content that will actively engage your readers, please call us directly at 813-58-MEDIA to talk about how our services can help you succeed.

Local female entrepreneurs host a free educational seminar to empower other women to become their own bosses

TAMPA, Florida— Local female entrepreneurs host a free educational seminar to empower other women to become their own bosses. The free seminar takes place March 31st, 2016 from 7:00pm to 9:00pm at the Land O’Lakes Recreation Complex at 3032 Collier Parkway.

Starting your own business, setting your own hours and finding a rewarding career are the American dream for most. These local business owners made that dream their reality. If you want to start your own business, meeting the right people and learning key business skills are critical. These business experts want to give back to their community and share some of their business savvy with future entrepreneurs.

The event kicks off with a formal educational seminar led by financial expert Jeannie Holliday. After the presentation, attendees will be able to ask questions at the “job fair” style event, where attendees can ask questions directly to successful local female business owners and learn about possible business opportunities or partnerships.

The workshop itself provides a deep dive training called “Women Entrepreneurs” and will cover the steps required to start your business, as well as how to operate your business and its success. It will pose key questions new entrepreneurs should ask including finding your passion and determine your business’s end game.

Jeannie Holliday is a Financial Advisor with Raymond James Financial Services. A highly accomplished financial advisor, she helps businesses and individuals across the country plan their finances to meet their goals. She loves working with women, even earning her Certified Divorce Financial AnalysisTM Designation.

Angie Carter is a Senior Team Leader and Mentor at Origami Owl. She’s a sales expert, positioning herself to smartly grow her team and sell customizable lockets to customers at community events. Highly organized and efficient, Angie says “this company has allowed me the opportunity to make my own schedule, earn the pay check I deserve and all me the time to be the present mother I want to be for my children.”

Jessica Fogarty is an Independent Consultant at Princess House, the company known for its safe, high quality cookware. The self-employed mom of two is able to provide for her family without sacrificing seeing her kids grow up. She is the co-leader of HER Way of Networking, a networking group focused on providing education to up-and-coming and established business owners. On the importance of business education, Jessica says that “many women don’t necessarily expect to become business owners but through necessity it happens. With ongoing training, I’ve been able to lead a successful team and maintain a strong personal business.”

Beth Reed is an Executive Director at Thirty-One Gifts. The entrepreneur garnered a reputation for growing large and highly successful teams within the direct sales space. She ensures the success of her teams by providing them with continual training and rewards. Also a co-leader of HER Way of Networking, Beth says that one of “my favorite things about my position is helping women see that with Thirty-One they can have more, do more and be more than they ever dreamed possible.”

Erin Green is a 5-Star Team Leader at Jordan Essentials, a company that specializes in safe and non-toxic beauty products. She’s an expert Facebook marketer maintaining her own fast-growing, high-conversion page “Healthy from the Skin Side In.” According to Erin, she loves “helping women reach their potential in business, while ensuring their family’s safety with healthy skin care products made in America.”

Melanie Green is the owner of the Triassic Media Group and Melanie Green Editorial Services, companies providing high quality written content to other businesses. She leads her team of writers, editors and web developers to surpass client expectations and serve as a digital marketing partner for local businesses. She says that the key to business success is to “take risks and constantly work to improve. It’s amazing how many people just don’t show up…to free seminars, to scheduled job interviews, and to meetings. 80% of success is probably just showing up and taking that risk to put yourself out there.”

The free seminar takes place March 31st, 2016 from 7:00pm to 9:00pm at the Land O’Lakes Recreation Complex at 3032 Collier Parkway. For more information, email program leader Angie Carter of Origami Owl at jajmcarter@verizon.net.

3 tips you can use to diversify your business portfolio

Portfolio Diversification

One of the best things any business can do is to diversify its portfolio and its marketing efforts. Portfolio diversification is a great way to increase overall revenue, reduce risk and limit the impacts of a “slow season.”

Here are 3 tips you can use to diversify your business portfolio:

Tip #1: Look for Seasonality

Another business’s seasonality can be your business’s stability. When you’re looking for clients, try to determine when their most busy period would be. Once you’ve secured one, try to find other clients with different busy seasons.

For instance, if you’re a science education company, summer’s probably not the busiest time to attend client schools to give science presentations to kids. Adding a few summer camps to your client roster should help alleviate any downtime.

Tip #2: Get Support You Need Well in Advance

What would happen to your business if you got 1,000 new customers, tomorrow? Do you have the staffing, internal processes and resources to manage that?

Businesses that fail on Groupon, for instance, often don’t have enough of these steps in place before they run a Groupon deal. They fail to make an impact on prospective customers and lose money.

Even if you don’t plan on doing a Groupon, securing reliable subcontractors or employees (even just a concrete plan) is a savvy idea. This  way when a great opportunity comes around, you won’t have to say no.

Tip #3: Never Stop Marketing

You never know when your largest client will move on (or go out of business) or when your product will reach the end of its lifecycle. So for that reason, it’s important to never stop marketing.

To make your marketing successful, you should always be involved in:

  • Trying to get new clients
  • Updating your blog
  • Emailing your list
  • Thanking your customers
  • Getting referrals

Without  these key business marketing and development actions, you’re likely to have lots of slow seasons.

At the Triassic Media Group, we’re committed to the long-term success of our clients. We want you to succeed. Please call us directly at 813-58-MEDIA to talk about how our services can help you succeed.