3 Effective Ways to Identify Customer Needs

July 21, 2016July 18, 2016

Your customer base is the most valuable component when running a business or corporation. Unfortunately, most businesses provide products and services that fail to meet the needs of the customer. If you’re running a business and don’t have the edge to maintain your customer base, here are 3 unique ways you can identify what your customers want and need to keep things running smoothly.

1. Pay attention to new customers

Sometimes a new customer who is yet to experience your product or service may require a different, more personalized approach. Using the same strategy for recurring customers with a new customer may be quite confusing and can ruin the quality of the experience. Ask your new customers to put in writing just what they expect to receive from your product or service. If it matches with what you are offering, then this is a potential client. If not, it will show you areas of possible business expansion.

2. Ask what they think about you and your competitors

Comparisons sometimes hold a negative connotation and can seem a little cliché. However, understanding how your customers see you in relation to your competitors can be very helpful in developing a better strategy to improve the quality of your product or service. It also highlights what the competitor may provide that is helping them succeed, conveying where your business may have room for improvement.

3. Anticipate the customer’s future needs

Once your business has a better understanding of your customer base, don’t be afraid to take a risk and anticipate what your customers will want and need from your products and services in the future. If you anticipate correctly, then this shows you have a solid understanding of what your customer base is looking for.

Keeping your business’s content up-to-date plays a vital role in meeting your customers’ needs and if your business doesn’t have a website then you are already losing to your competition. The Triassic Media Group offers all the solutions you need from web development to written content.

What is Psychographic Marketing?

July 19, 2016July 18, 2016

Pyscho- what? If you have not heard of this term , don’t worry, most people haven’t. So, what is it and how does it aid marketing tactics? Most businesses collect market data about their customers; that is common sense. Market data tells you who is buying what and what to sell to whom. Psychographic marketing, simply put, means to think how your customers think, but that’s the hard part.

Many of us are locked in the mindset that our customers will behave like we behave. This can cause business owners to invest in too much of one product, ignoring the true needs of the customers. Myers-Briggs psychology identifies four main cognitive groups in every human population, independent of race, culture and language: traditionalists (47%), experiencers (27%), harmonizers (16%), and cerebrals (10%). Each group should be approached differently when selling your products or services and here is how you should market to each.

Traditionalists like specific and old brands. They are very stubborn when it comes to changing what they purchase and like to stick to what they know. They ask a lot of questions about quality and make sure to look for the best deal, so expect them to shop for price. They will often need a lot of reassurance before they purchase your product since they are skeptical of anything new or unusual.

Experiencers live in the moment. “Buy, buy, buy!” is their cry. They are a salesman’s dream and an accountant’s nightmare. These are your customers that, with the right marketing, will buy just about anything you have to offer. Whether it’s a glamorous product or a simple cleaning service, they will take it. If you set it in front of them, it will be hard for them to resist.

Harmonizers are concerned with others and like to keep things on the same level as their peers. They will usually do whatever those around them do. Marketing directly towards this group may not be the best approach. Instead, look towards those they are with. This group simply either will or either will not invest in your product or service, regardless of your direct appeal towards them. Fads tend to their main purchases.

Cerebrals are very tough to market towards. They think things through and look at things from the business aspect before purchasing. Expect them to know more about your product than your average customer. This group will also be the customers that have done their research on your competitors, so be ready to show them all that you have to offer.

Looking to update your content and make sure you are appealing to all your prospective customers? The Triassic Media Group offers fantastic content development and editorial services to help build your business.

5 Characteristics of Our Favorite Clients

July 6, 20161 Comment

At a recent staff meeting, our team discussed how much we love working with our clients. We realized that most of our favorite companies to work with had many of the same traits. They didn’t serve the same type of customers or sell the same things. They didn’t operate in certain states, over others.

However, we think what they did have in common makes for good partners. These companies are often the most successful clients we know, with the highest earnings and the longest longevity. For this reason, we wanted to share the qualities we thought made the best businesses, both as clients and in terms of success.

#1: Commitment to Progress

Whether you’re starting a new company, rebranding or revamping existing written content, it can be a lot to take in. There are many decisions to make and that can be overwhelming. While we take away a lot of the overwhelmed feelings with transparency and holistic approaches, deciding to move forward feels like a big step.

We’ve met plenty of potential clients that know they need to have documents edited because clients keep commenting on typos. Sometimes, they keep putting it off and lose their existing clients in the process.

Many clients we favorite use our services to keep their blog and emailed content up to date. We love to see how committed they are to the process and the results they get.

#2: Openness to Feedback and Learning

Operating a small to medium business takes a lot of learning and personal growth. The most successful small businesses invest in their own learning and services to grow.

We love clients who discuss ideas. Clients who use feedback to really make a difference in their businesses. Once, we helped a non-profit organization gain traction in their local community through one simple recommendation. It felt awesome to watch them really succeed.

#3: Honesty and Integrity

Sometimes we’re approached by companies who are less than honest. They won’t share their emails and use aliases. Sometimes they want strange payment options made available to them. We usually pass on most of these opportunities.

We’ve found that honesty and integrity are important traits in clients. They’ll let you know when they love something and when they don’t, so you know to fix whatever it is they want aligned differently. As a company, the Triassic Media Group prioritizes honesty, transparency, and open communication. We love to see the same thing in our clients.

#4: Knows What They Want

Once, we had a client that used our complete website service, where, after an initial one hour discovery call, we create a website full of content from integrated email newsletters to website pages and blog posts.

During the call, the client excitedly said they were going to open up a women’s only gym. They wanted a light and airy feel, with white backgrounds and copy that spoke directly to women through educational content. After spending time creating just this website, the client informs us they actually were going to open a storage company instead. Sure, we changed the website content as part of the revision policy. However, she didn’t end up doing anything with any of it…which can be frustrating, as we genuinely want our clients to succeed!

Imagine instead one client that needed a website for a new jewelry line. Let’s just say, they knew what they wanted. Through a highly collaborative process, they got the web presence that drove sales and created an environment of credibility.

#5: Pays on Time

With only a cursory glance, it would be easy to say that paying on time is an important attribute for a client relationship. However, it isn’t the paying on time in itself that makes this important in the client relationship.

We’ve noticed that clients who pay invoices on time treat their businesses like businesses. They’re not just starting up something they’ll let fail in a year or two. Instead, they treat their business seriously and stake their reputation on it.

If you find yourself to be passionate, committed, and honest, we’d love to speak with you to learn more about your company and see how a partnership would be possible. Fill out the form below to request time to speak directly with our CEO.

Go back

Your message has been sent

Your Business and Social Media

June 30, 2016June 30, 20162 Comments

Happy Social Media Day!

Social media has evolved. It’s no longer confined to updates about your lunch or pictures of your family vacations, but has become a tool for marketing your business. And if you learn how to utilize the sites and tools properly, you could be on your way to generating some big business for your company. In fact, simply getting your business on social media puts you one foot ahead of all the competition that’s not. Here are 5 positive outcomes of utilizing social media to benefit your business!

#1 Expand your target audience

One of the greatest benefits that comes from having your business on social media is the exposure that it gives you. Everyone is on social media these days from teenage children to great-grandparents and if your business is partaking in some form of social media, then you are increasing your chances of being seen.

When you utilize social media, you are taking the opportunity to reach out to others who may not know about your business. It creates exposure.

#2 Grow your following

When you expand your audience, you are also increasing the chance of growing your business’s following. Before social media, the quickest way to grow your client base was through word-of-mouth. Social media takes that concept to the next level. You can instantly share thoughts with people all over the world in a matter of seconds, interacting with groups of people at one time.

It’s like upgrading from snail mail to e-mail. You only have to write one letter to send to hundreds of people. Same for social media – One post; thousands of people.

#3 Stay relevant

The decision to have your business on social media is also a decision to stay relevant. Many people turn to social media first when searching for a brand or a business, and when they can’t find one, they settle for the next. They either 1) assume that the business they were looking for has gone out of business, or 2) they are tired of searching and chose an easily accessible business.

Social media makes your brand accessible and relevant. Social media also allows for immediate updates; so, if you have a change in address, a new product, a new collaboration, an industry update, you can share it instantaneously. No wait.

#4 Humanize your brand

One huge and notable difference between businesses that are active on social media and those that are not is that those that interact seem more human. It is easy for your business to become just that – a business. But people can’t relate to a business or brand, just the people behind it.

Social media gives your business the opportunity to be more than just a name.

#5 Open COMMUNICATION

With humanization through social media comes open communications. Social media doesn’t just offer you exposure to old and new audiences, but gives you the chance to communicate and interact with everyone who shows interest in your business. This is a great way to build strong and lasting relationships with your clients.

The conversational aspect of social media also allows for your clients to share things they love about your business with you and with others.

When deciding on whether or not you should be utilizing social media for your business, create a simple pros and cons list and you will see the pros heavily outweigh the cons (if any). Even if you are not sure you really need to be on social media, could trying it out hurt? Why not give it a shot in honor of National Social Media Day? You may find the results surprising!

Why You Should Use a Blog to Promote Your Business

June 28, 2016May 31, 2016

Blogs are something that have powerful online presence. People view them, read them, and listen to what they have to say in detail. Therefore, if there is a blog out there, which features a company as the subject of its posts then it will be seen by countless audiences. This exposure is something that can be extremely effective in all the right ways for businesses that need or want exposure.

Blogs can do many things. In addition promoting your business, they are designed and created with diversity of subject matter in mind. Blogging is the perfect opportunity to grow your company for all businesses in every market — It doesn’t matter if you are new to the scene or a seasoned business professional.

How can a blog help your business grow?

How can it not? Blogs are a low cost alternative to having a web presence. They are inexpensive and are a means to get a company’s name out there on the internet. Blogs are an easy way to connect with your existing customers and gain new ones. The best way to grow a business is by word of mouth. Blogs are easily accessible and instantly shareable.

What else should you know about blogs?

Blogs are not only are a continued source of updated information, but they are also very easy to update. A quick process that only takes a few clicks here and there make it easy to manage. They don’t require a web designer to get the updating done. This is something that can be done by you or an employee.

How can you start your blog easily?

You can easily secure the services of a high quality business writing service and content provider to help get you blog up and running. Here at Triassic Media, we know just what blogs can do for a business. We create only the very best blogging and varied content material that a company needs to promote its presence online. Contact us today!

Starting Your First Email Marketing Campaign

June 23, 2016May 31, 20161 Comment

Email marketing is by far one of the easiest and quickest ways to expand your customer base and reach out to prospective buyers. It costs only pennies per message and you can reach mass audiences in one mailing.

What if I Don’t Have A Customer Base?

Start with your social media contacts. If you have a large following, this is a terrific way to spread the word about your product and it allows people to ‘share’ your email with others.

If you don’t have a solid following and you really need to build up from the bottom, invest in a mailing list. You can find lists for sale online at sites like DMDatabases or Experian.com. These sites offer lists of consumers from new homeowners or parents of preschoolers, to people who purchased herbal supplements. Pick one or a few.

How Do I Get People To Respond?

While email is a surefire way to advertise, sending the email is just the first step. The real challenge is to get the recipients to open it. Here are some tips to succeed.

Send your email to those who you think will find your product relevant: Find your audience and speak to them. If you specialize in baby products, for instance, you’d want to target stay-at-home moms, not retired couples. Soliciting people who have no use for your product is like trying to sell snow to an Eskimo.
Use a hook headline: Make sure the subject line captures their attention. Make it relevant to the content of the email. Use your first name instead of a company name. It feels more personal. Then use a ‘call-to-action’ statement such as “Click Here Now!”
Reward your client for opening the email: Promise something good like useful tips, unbeatable bargains, or a truly unique product…then deliver on that promise. When writing content for your emails, keep the tone personal and engaging, as if you were talking to an old friend.

An email campaign following these guidelines will result in more clients and higher revenue for your business. However, unless you are experienced in web writing and design, you should consider hiring professionals. At Triassic Media, we know just what you need to build your client base and we are ready to help! Contact us to find out how we can help you!

business blog, professional writing service

Why Should You Have A Blog For Your Business?

June 21, 2016June 20, 20161 Comment

So many enterprises are coming up with new ways to market their business online, and starting a blog is one of the most effective methods. So, what do they get by blogging? You’ll be surprised! The fact is, there’re quite a few benefits of starting a business blog, and you’re going to love each and every one of them.

It’s your online voice: Your blog, on behalf of the business, is the enterprise’s voice on social media networks and search engines, and it serves to create a positive public image of the business.
You converse with customers: You write a blog post, and your customers drop some comments. That way, you read into their expectations and come up with better and more effective ways to satisfy them as well as attract more customers.
It’s an effective marketing method: When you share your blogs on social media platforms, people get to know about your business. A well-done blog will attract a larger following and familiarize the visitors with your business.
You keep your customers: A nice blog is fun to write and even read, meaning that your customers will be happy to be associated with your business. More visitors will want to know more about your business, and that’s how you end up with more customers!
It’s cost-effective: As a smart means of getting the word out about your business, a blog is also a cost-effective marketing strategy. You don’t incur much cost in writing a blog.
It’s a less tedious and direct communication channel with customers: If most of your customers love and follow your blog, you can introduce any new products and services and announce it there without having to contact each customer separately.
It makes you think: If you’re running a blog, you’re always thinking about something new to share with your customers, and you might even end up with some good ideas on how to improve your business. In fact, even the customers’ comments might give you some good suggestions!
Your business gets more publicity: You’ll realize that newsrooms, newspapers and journalists are always after business bloggers. Landing an interview about your blogging in relation to your business guarantees you free press and publicity for your business, and that’s a good thing!
Foster good customer relations: By sharing and exchanging ideas with your customers, you create a good relationship with them. You understand their needs and problems and solve them early enough to keep them happy.
Beating the competition: By blogging, you keep your business popular and ahead of the pack, in such a way that the public now thinks of your enterprise as a strong leader in the industry. For that reason, more people want to be associated with your company.

If you are reading this, you are more than likely ready to step up your business profitability with a new business blog. At Triassic Media, we know first hand just how difficult that can be. If you are looking for help in starting a business blog, and you can get more information about Triassic Media Group very easily. Just contact us today!

Five Reasons Why Consistent Blog Content Boosts Search Engine Optimization (SEO) & Builds Authority

June 16, 2016June 16, 20161 Comment

This is how it boils down – you are new. You haven’t done this before. You have no “3-5 years’ experience” tucked under a slightly taught belt at your waistline. Your references consist of over-zealous professors, TAs and the hardware store you worked at in high school. At the end of the day your business has had a total of 0 clients. And here is the kicker — you are awesome! Your product rocks, your abilities are one-of-a-kind and what you’re offering is ingenious. So here you stand, bright-eyed and bushy-tailed, your new website fresher than your outfit on the first day of school. Then — crickets.

So what is it that will really get the traffic flowing? It’s simple: You. Even if you aren’t the one doing the writing, you is what you’re selling, no matter the product or service. There’s no shame in not being able to do it yourself. But if you stick to posting consistent content, you just might start moving somewhere. Here are 5 reasons why keeping your website content consistent will help boost your SEO and also establish authority.

It Promotes Engagement and Meaningful Relationships – We live in an ever changing world – one in which we see people less face-to-face and more through the lens of our laptops. Just because we are not in the flesh, doesn’t mean we are not establishing meaningful relationships online. Being consistent with your posts means that you are showing up and engaging with the community – you are making your presence known and providing something that can be depended on. This not only equates to followers, it also increases the chance of backlinks (people linking your content on their site). The more backlinks you have, the better your SEO.
It Provides Quality Web Content – Consistent blogging shows your users that you are competent. In addition, longer and more significant content increases your SEO. The more in-depth you are on a consistent topic over time, the more of an “expert” you become. The more quality content you add, the longer your readers will stay on your site and appreciate your product. You’re not only showing your users that you are on-the-ball, you are boosting your SEO at the same time.

It Makes You Relevant in Your Field – As mentioned above, the world is ever changing. If you become quiet or passive, your clients will move on. This is true in any business, but it is especially true on the web. There is a fine balance between remaining relevant and becoming overpowering (don’t you just HATE those companies that email you daily?) Well timed, consistent and relevant posts keep you at the top of the pile. They are a like a nudge to remind your customers you are still there without being too in-their-face. Also, the more recent and updated your site is, the better your SEO.

It Forms a Foundation – Humans are creatures of habit. We like repetition and consistency. Not only will showing up to write on a regular basis help you in your business, it will make others remember you. They will come to expect your presence, depend on it even, and therefore begin to form a habit around following your posts. Followers create a solid foundation of potential clients, return users and sharers, all of which better your business and your SEO.
It Builds Your Brand – Who are you? What do you do? Establish your keywords and logo as your fundamentals. Repeat them, in detail, to form solid keyword searches. Once you have a brand you can be referenced, tagged, and represented. Establishing your brand in your posts is crucial – it is the secret sauce that kicks your SEO to a whole new level.

Consistent blogging boosts your SEO and builds authority through establishing relationships, providing relevant and quality information and forming a foundation of followers around your brand.

For more information about Triassic Media Group, contact us today. Find out how we can help you boost your business.

Triassic Media Group Launches Resume Writing Service

June 15, 2016

TAMPA, FL: Triassic Media Group, a local B2B content marketing company, launches a new resume writing service called Modern Tailored Resumes. The new service, offered along with their traditional B2B copywriting and editing services, aims to meet a demand they’ve noticed with their own customers who want high quality resume writing services.

Potential customers call Triassic Media Group often to request the company to write resumes with the same care, detail and persuasion that goes into their marketing copywriting services. Finally, with the Modern Tailored Resume service, the company is able help the B2C market.

Modern Tailored Resumes offers a different level of service than other resume writing companies. Specifically, the service includes:

A phone call interview to capture career details outside of an applicant’s old resume
Superior customer service and support
An endless revision period free of arbitrary deadlines or of how many revisions you can have
Lifetime support…the service will even add your new job to your resume to keep it up-to-date so you’ll never pay for another resume writing service again

For more information, check out the company’s website at www.moderntailoredresumes.com or www.triassicmedia.com.

Keeping Your Business Blog In Style

June 14, 2016June 14, 2016

Trends come and trends go. This is the hard truth for not only the fashion or entertainment industry, but also for privately-owned businesses and industries. It is always important to make sure that your local business is following the current trends, both in quality and design. With the internet revolution and growth of social media, businesses now have an easier time to promote their industry online to new customers. Every company should therefore have a website or a blog where they can promote their services or products, but it is also important to always update your company’s site so that it looks appealing and interesting to the viewer. Here are a few signs of when your company might be out of date and in need of an update:

1. Design is the key to success, and a good blog must be both easy on the eyes and in the instructions. Therefore, a template that looks like it has not been changed for over 10 years might be unappealing to potential buyers. If that is your case, then it might be a good idea to look at different websites and their layouts for inspiration and update your blog so that it is both visually striking, informal, and easy to follow. Choose a font that is easy and fun to read and also make sure to personalize your business blog with different images that relate to your business. Good images of your different services or products can enhance the credit of both your site and your company, and the customer will get a better idea of your company’s values and offers. Personalized images will also give your business more personality and make it more memorable. So, make sure that it stands out!

2. Take it easy with the keywords! Much like how you would not over-accessorize in real life, make sure not to add too many keywords as accessories on your site. Think of it as more is less. Having a lot of keywords is a trend that is slowly dying out, and instead, modern bloggers today focus instead on the quality of their content.

3. Update your blog with enough metadata. A good example of metadata is the categorization of all articles that happens on different news websites or information pages. Metadata makes monitoring, interpretation, searching and sorting, much easier and more efficient, and one of the most common applications of metadata is used in the document heads to provide answers, such as document author, name, title, identity, edition and date. If you are looking to update your business blog, add more metadata so that the user can get better search results, and more information on your business.