Holidays You Should Send Business Holiday Cards For

This month is Halloween and next month is Thanksgiving. Before it’s too late, you should figure out which holidays your business will send out holiday cards for this year and order cards. You can order plain ones or customize them with stellar copy and an eye-catching design.

Why You Should Send Business Holiday Cards

You can use business holiday cards to reconnect with old customers and to remind clients that you value them as people, not just as a revenue source. Sometimes clients simply forget about you because they’re too busy in their own work. A thoughtful card is an easy, non-pushy way to reconnect.

Paper vs. Digital

Unless you’re a technology company trying to highlight how you’re cutting edge and completely digital, you should send out paper holiday cards to your clients. It’s a little more expensive, but so many of your competitors use an email-only approach that you’ll stand out. Actual cards show you’re thoughtful and care about your clients on a personal level. Plus, you can still send marketing emails for the holidays. One does not cancel the other out.

The Holiday List

Here is a list of our favorite holidays your business may want to send holiday cards out for:

  • Halloween
  • Thanksgiving
  • Christmas
  • Hannukah
  • General Holiday
  • New Year’s
  • Valentine’s Day
  • Mardi Gras
  • Memorial Day
  • Veteran’s Day
  • Independence Day

Your business holiday cards can help you grow your business. If you’re struggling with what to say, email us at info@triassicmedia.com. We’d love to help craft great copy and come up with a solid marketing plan.

Why Content Marketers Fall Behind on Their Own Marketing

Some people say that teachers have the most unruly children and that doctors make the worst patients. Sometimes content marketers fall behind on their own content marketing. In 2017, we’re going to change this and we want to share with you how.

We’ve Been Busy Content Marketing for Clients

Triassic Media Group completed 200 to 300 client projects a month for every month in 2016. For a company that spends so much time ensuring our projects are top notch and our “smedium”size, this is a HUGE number. Like many of the business owners we meet, we’ve put our own internal content marketing campaigns on the backburner.

We Know This is Not an Excuse

Confession time? We’ve kept up with our Write Bytes Blog because it’s a great lead tool for us and we’re being syndicated. We know this isn’t an excuse for not focusing on our own marketing. As a team, we decided that if we can get stellar results for clients with content marketing, we need to show our future clients why they should choose us not only based on word-of-mouth advertising and our existing client portfolio, but on our own content marketing efforts.

We’re Revamping Our Content Marketing for 2017

We’re really excited about what’s coming in 2017 for our clients and us. You can expect:

  • Revamped website copy that more clearly articulates what we offer and why you should care.
  • New free guides, resources, and tools for our existing and future clients on topics you routinely pay our team for guidance on.
  • More consistent email newsletters, since we know you want to keep better tabs on what’s going on here.
  • and more…we can’t share everything right now. We want you to be surprised like it’s your birthday.

Thank you for continuing to support Triassic Media Group and relying on us to write the stellar content your company needs. We’re excited about our shared future.

The #1 Business Mistake You’re Making

Even if you think you’re doing everything right to grow your business, there’s one mistake most businesses make and don’t even think about it. They don’t return emails. Whether they’re unsolicited emails or offers you’re not interested in, ignoring emails can make you seem less than professional. Plus, you’ll miss out on potential opportunities.

Why We Ignore Emails

As business owners, you get so many emails it’s hard to manage them all. In some cases, you may get hundreds of emails. Many business owners only respond to emails they feel are urgent or from contacts they already have. Others intend to respond to an email, only to forget about it.

Consequences of Ignoring Emails

When you don’t respond to an email, there are several things that might happen unintentionally. First, you overlook the amount of time the sender took to write that email to you. Maybe they want to buy your product or service, or would, if you responded. Maybe they could solve an issue you’ve been dealing with for awhile.

If someone came to your business’s door, you’d talk to them and not completely ignore them. You never know where you’ll see the person again. Maybe Jose Smith emails you and you ignore it. When you need something from Jose Smith’s company, he might ignore you or fail to give you a great deal.

Your New Email Policy

You want to preserve possible business relationships into the future, so it’s critical you don’t outright ignore emails. You want to be professional. Here is a new email policy worth considering:

Don’t:

  • Respond to newsletters or automated campaigns that have an “Unsubscribe” button.
  • Lash out at unsolicited emails. Don’t let your negativity be in writing.

Do:

  • Respond to emails that don’t have an “Unsubscribe” button, even if you’re not interested.
  • Create a template to quickly respond to these emails to express that you’re not interested, politely.
  • Use the opportunity to market your business. You never know who might need your services and when. They started the conversation, so it’s not unsolicited.

Here’s a version of our template we use to take advantage of the contact opportunity:

Hi there,

Thanks for taking the opportunity to contact the Triassic Media Group, where businesses get the professional copywriting and marketing services they need at a fair and flat price.

While I appreciate your reaching out, I don’t think your proposal is a great fit for our company at this time. I’ll definitely keep your information on file in case I ever need this or someone needs a referral to a company like yours. I’d love to send relevant work your way. We’re all in this together, right? 

If you or someone you know ever needs copywriting services, have them check out our website at: http://www.triassicmedia.com. We’d love to help.

I hope you have a great day.

Thanks!

The Writing and Editing Team at Triassic Media

If you need help crafting your own email response, contact us at info@triassicmedia.com. We’d love to hear your ideas and help you with all of your content writing needs.

marketing plan

How Business Owners Fail Marketing 101

Working on 1,500+ marketing projects this year gave us an indispensable look into how the business owners of small to medium-sized enterprises make decisions about how they market their business. We uncovered certain aspects of marketing they struggled with and how certain marketing tactics performed in the “real world.” We made this list of the most common ways business owners fail in marketing so you don’t have to make the same mistake.

Focus on Cost over Expertise

Recently at a vendor event, we spoke to the owner of a small retail store. He confessed that blogging was a major part of his business strategy but a real pain. Evidently, he bought 500-word blog posts on Fiverr from overseas writers who receive $4 before PayPal fees to write the post. He confessed they were so poor in quality he spent a few hours cleaning them up before finding a royalty-free photo and scheduling it to go out.

Triassic Media Group charges $100 for a blog post. On an initial comparison, this is more money. However, in many ways, it’s not. First, there’s the time of the original writer working for less than $4 an hour. (What kind of writing expertise does that kind of money buy? We’ll let you make your own conclusions here). Second, there’s the three hours or so the business owner spent re-writing the bad posts at around $33 an hour. Surely the business owner’s time is worth more than that. Third, the business owner is not a writing or marketing expert. Wouldn’t the business owner’s time be better spent working on their business or own area of expertise?

Our blog posts are 500 words that you won’t have to re-write. They’re written by a writer who’s earned a Master of Fine Arts in Creative Writing and who writes professionally 40+ hours a week. They have the expertise to know what performs well and how to engage readers. We find royalty-free photos for our clients and create the meta data they need to keep up with SEO rankings. Plus, we schedule the post for you.

Try to Do-It-Yourself Marketing

When business owners try do-it-yourself marketing, I can’t help but think of the time I thought it was a brilliant idea to lay down laminate tiles in my living room. It looked so easy and think of all the money we’d save! Let’s just say, it took us 2 weeks to lay down the flooring and it looks goofy around the edges. We’re saving money up to replace it because every time I pass it I only see the issues with it.

Do-It-Yourself marketing is the same thing. It’s true eventually you may get it, but at what cost? The loss of a lot of time and a giant learning curve.

Post Inconsistently on Blogs and Social Media

Blogs and social media accounts can be great ways to reach your customers. Many small business owners heavily create content for these channels in the beginning when they have time. When they get slammed with work, they stop posting regularly if at all. The problem with this strategy is that it negatively impacts your business. Don’t start something you can’t keep up with.

If you visit a business’s website with a blog that hasn’t been updated in 3 years, do you think they’re still in business? If a social media page you liked a year ago posts something randomly for the first time, do you unlike the page because you forgot about this business?

Put All Your Marketing Eggs in One Basket

Some marketing techniques work for one business but not yours. Some take a long time to pay out. Some work for a period of time before not working. In many B2B businesses we’ve spoken to, they feel that their existing technique is SO GOOD they don’t need a blog. A few months later, they’ll reach out because sending catalogs out isn’t working anymore. This is why you need to diversify your marketing efforts and not rely solely on one strategy.

Marketing can be expensive, time-consuming and overwhelming. If you’re ready to invest in a strategic partner that relieves some of this pressure, contact us today at info@triassicmedia.com. For $1,000 a month, your marketing is done at much less than the cost of an employee.

Why B2B Businesses Want Your Business to Succeed

I sat with a prospective client at a coffee shop. We laughed about how sometimes putting a giant sign in front of your door isn’t always enough to draw in new customers. She owned a local Cuban restaurant down the street. She spent the last year struggling on her own. As a last ditch effort, she asked around her networking group what to do when you’re about to give in and close your doors. They referred her to me.

We discussed all the things a cursory glance told me about her business: confusing website, owner-focused marketing copy, poor online communication with dissatisfied customers, and an intermittent online presence. As I took notes, she tapped the table and asked me: “How do I get more lunch traffic into the restaurant?” I looked up at her and she quickly tacked on “you can add it to your consulting price and we can talk about it later.”

“We can talk about it now,” I said. We technically don’t charge for consulting services anyway. We’re writers, I explained to her, but based on the many small businesses we helped in marketing, we know what worked.

I told her about all of the stuff she should do that she couldn’t pay us for, from dropping off menus at nearby office complexes to creating a special lunch menu patrons could get and eat in less than 30 minutes. She took many notes before asking me why I didn’t charge her for this information. She looked genuinely surprised. Here’s why:

The Success of My Business Depends On Your Business’s Success

As a business who only works with other business, I need you to be my client. If all the businesses around me fail, I’ll have no clients at all. It’s in my own vested interest to help you find success.

Maybe you’ll still go out of business. Maybe you aren’t open-minded enough to allow in outside advice. Maybe you’ll take my ideas and not hire me. Maybe the zombie apocalypse starts tomorrow. With the law of averages, I should still help you. It will work out in my favor. It already has.

You’ll Remember Me

The sneaky thing about helping you so earnestly and candidly is that you’ll remember me for a long time. When you grow enough to afford our services, you’ll pick me because we’ve already made that connection. Do you want to work with someone only out for themselves? I didn’t think so.

Plus, we’ll have more of a connection than my competitors. You’ll refer me out at networking meetings (see how that works?) and to the other businesses you interact with. When we save your business or grow it substantially, you’ll send me Hanukah cookies and we’ll drink Manischewitz at your company’s next Christmas party.

There is Enough Business Out There

Insecure business owners never admit this, but there is enough business out there for us all to be successful. My company can successfully manage only 40 new website launches a year and that’s the truth. Everything else is referred out to tested and proven competitors I have established relationships with, who profit from our relationship.

We work for and help out our competitors all of the time. While we don’t give them all our secrets and most of them don’t write as well as we do, we wish them well and refer them work that’s more appropriate for them. With so much hate in our world already, I’m not going to spend one minute wishing you harm and not opting to help you.

Call it naive, call me a dreamer, call me what you will…but you know what? It’s been working as a business practice and my clients are extremely happy. What more can a girl ask for?

Originally published on LinkedIn: https://www.linkedin.com/pulse/why-b2b-businesses-want-your-business-succeed-melanie-green?trk=prof-post

Growth creates risk

How Business Growth Creates Risk

Developing an adequate growth strategy when you are an entrepreneur running a small start-up or business can pose several difficulties. While you expand your business, it is important to keep a few ideals in mind to prevent growth-related issues.

Keep in mind that:

  1. Growth can be great, but it also can create a sense of uncertainty. It is important to remember that being better is exceedingly more vital than being bigger. The fact that growth creates risk, is inherently a worry of any entrepreneur.
  2. Growth is a complex learning process. Considering that success is so dependent on human nature, it is important to note that it is not a mechanistic, linear, or predictable process.
  3. There is no black and white when it comes to a successful business growth plan. It requires leaders who can adapt and improvise when something isn’t working. This, combined with a cohesive internal environment, and solid customer approval and rate of return is a way to prevent the risks of growth.

If you grow too quickly as a business, there is the definite risk that it can stress employees, processes and controls, and even dilute the company’s brand, culture, and customer satisfaction. Make sure you have a solid customer base as well as a specific identity as a brand before you embark down the path of expanding your small business.

If you feel your work is becoming unmanageable, why not ask for help? The Triassic Media group provides professional services for all your editorial and marketing needs from content development to complete website maintenance. Let us take care of your marketing strategy so you can focus on your clients.

professional writing

Why Your Business Needs Better Content

Content is, and will always be, king. Why is that? The answer is simple. It’s the attention grabber; it is the one thing that people want more than anything. Therefore, any organization regardless of size will benefit immensely by well-written content. It doesn’t matter if your business is online or not. What matters is that your clients have access to quality content that can benefit from.

Businesses need content to grow and change as a business. Clients need to have regular access to content that can assist them in some way. It can answer questions for them regarding a new industry trend or showcase something of interest. Content is a fan-service and it will keep them coming back. High quality content can also entertain and do lots of other things. Individuals seek out content for solutions, answers, and advice. With that being said here are 5 reasons why you should use content marketing techniques.

  1. Grabs your clients’ attention.
  2. Distinguishes you from competitors.
  3. Generates heathy buzz for your business.
  4. Keeps communication with your clients open.

– and –

  1. Turns potential clients into return customers.

There are many reasons why content marketing helps businesses. Make sure your content is interesting to customers in every way. Content speaks volumes all its own. So, if you are not providing quality content, then what’s the point?

If you are having trouble in developing quality content, Triassic Media Group is here to help. Contact us today to find out more about our business and our content development package.

professional content development

The Benefits of Outsourcing Your Content

It’s simple, content is king. It doesn’t matter if you have a website, blog, or a commerce business online; chances are, you will definitely need content in order to populate your website, landing page, or blog. The best way to get your content needs met on a regular basis is by outsourcing that work to professionals who can get all of your content taken care of promptly, and properly.

Why you should hire a professional business writing service for your content needs?

It’s usually wise to hire a professional. What makes writing any different? Professional writers know the in-and-outs of content development, ones that know how to craft high-quality content in many forms. These many forms can vary from being articles to press releases to blogs to web content. The best writing services will know how to create and deliver numerous tips for content development for any client.

What are the benefits of outsourcing one’s content needs?

When you outsource your content needs, it helps lessen your workload, and that is always a wonderful feeling. Here are some of the benefits that go along with outsourcing content your content needs.

  1. Saves your business time and lessens your workload.
  2. Allows you to concentrate on other important aspects of your business.
  3. Not only is your content written by professionals, but it is also edited and and crafted to perfection.
  4. Professional writing means professional writing. You know how to do business and professional writers know how to write.

Triassic Media Group offers all the content development and editorial to fulfill your business’s needs. From developing your webpage to completely crafting the content your company needs using proven SEO techniques. Contact us today about our content development package!

Start-ups

3 Misconceptions About Start-ups

Whether it be online or offline, aspiring entrepreneurs are constantly generating creative ideas; gathering groups of friends, colleagues or investors; and starting a business, hoping to generate revenue and shock their industries. With this ongoing start-up boom, various misconceptions and myths begin to arise about the method of beginning, maintaining and succeeding at running a start-up business. If you’re thinking about finally giving your start-up idea a shot, here are the top 3 misconceptions you should watch out for:

1. Success is all about money

Now, the goal of most businesses is to generate some level of profit, otherwise it wouldn’t be very financially viable, but that can’t be the only focus. Some start-up ideas can take a little more time. However, focusing on the impact that is made over the long-term will eventually generate the income one desires.

2. First idea is the best

Sometimes, going with your gut instincts can go wrong. It doesn’t mean that your gut is wrong, it just means that at this moment, the idea you came up with just doesn’t work. Now, the first idea may not be the best but it’s worth the try as you can learn from your mistakes when applying the next idea.

3. Passion is enough

Yes, it’s great that you’re passionate, but what if your product doesn’t sell? What if your idea isn’t as great or as creative as you thought it would be? Even if your great idea had a team of financial investors behind it, passion isn’t going to sell them on why they should invest in your start-up – results will. Don’t automatically assume a great product will sell itself. The execution of your success strategy is just as important as coming up with the business idea.

Importance of Website

The Importance of Effective Web Design

 

Every day, millions of people search online for services, products and other things they want and need. They no longer rely on phonebooks or wait for that “perfect” item to appear on TV. When someone wants something they turn to the internet. So, if you want to ensure it is your business that is found, there are a number of elements you must be certain to have in place – including a quality web design.

 

When a new client visits your website it is the first impression they are receiving of your entire business. Which means you need to be certain it is a good one. This may require you hire a professional website designer for assistance. They will have the tools and know-how to create a professional and effective website for your business.

Now, the question you have to answer is what makes a quality website?

Creating a Quality Site

There are a number of elements that must be utilized in order to create a website that will encourage visitors to stick around and eventually make a purchase. The web design that you use needs to be well-organized, clean, clear, modern and easy to navigate. It should also help create a brand for your business and motivate the visitor to do business with you, rather than your competitors.

When you have a quality website created, it will be adaptive and responsive in all the different browsers and devices. It is important to test your website in a number of different browsers in order to ensure that it looks right and functions properly no matter what browser is being used by your visitor.

The Importance of a Responsive Site

A professional website designer will also be able to ensure that your site looks great on mobile devices. With more and more people using their phones and other mobile devices to access the internet and search for what they want, you need to ensure the designer creates a responsive site. While this will cost a bit more initially, it will pay off with the additional traffic that you receive.

You cannot have a website created and then just forget about it, either. It is important to continually update the site in order to ensure it continues to encourage visitors to come back and eventually make a purchase. This is, after all, the entire point of your online presence.